CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

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Association Success

SEPTEMBER 16, 2020

Incorporating data-driven posts, evergreen advice and context about your organization into your editorial calendar can help shore up your content strategy. Strategies for dealing with ongoing challenges . Marketing and advertising strategies. MORE: 14 content curation tools every online marketer should check out now.

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Associations Now

FEBRUARY 7, 2019

While “content is king” is one of the most overly used clichés in the marketing and communications space, a new report from Omnipress— 2019 State of the Conference Industry [registration required]—proves the phrase is still relevant. What improvements are you making to your conference content strategy? Please share in the comments.

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MemberClicks

DECEMBER 14, 2023

Yes, job boards are a profitable way to diversify your organization’s income, especially if you identify and address a niche market that your organization already appeals to. They need to be approached like a business with a revenue model, marketing plan, goals and metrics for success, and the right tools.

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Higher Logic

SEPTEMBER 21, 2016

We think IDC says it best in their recent press release : “ Online communities are quickly becoming a critical part of the digital strategy for many organizations as a platform to establish ongoing conversations, trust relationships, and meaningful engagement with customers, employees, partners, and suppliers.”.

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Association Success

OCTOBER 7, 2020

Marketers have a name for this universal pattern: Brand habit. If you want people to consistently, frequently engage with your organization, content should be an essential part of your strategy. . Here are three ways your content strategy can build brand habits that stick. . Provide valuable insights.

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Associations Now

OCTOBER 23, 2019

“The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. Looking for a new marketing strategy?

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Associations Now

MAY 26, 2017

It has reduced energy use in the manufacturing process, designed tires so that they improve vehicles’ fuel efficiency, and found markets for tires at the end of their life cycle, Luke said. The post Tire Group Rolls Out New Name, Communications Strategy appeared first on Associations Now. Tire Safety Week is May 28-June 3.

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Higher Logic

DECEMBER 20, 2018

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. Why Community Should Be Part of Software Companies’ 2019 Strategy. This grants you the opportunity to better define your audience , market, and sell.

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.orgSource

JANUARY 9, 2023

They are wise stewards of our resources and visionaries who identify strategies for future growth. Enlist your marketing department to craft audience-specific messaging for maximum impact. Feature new directors prominently throughout your social media platforms and send press releases to their local publications and news outlets.

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Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Here are some “quick hits” to implement as you make sharing part of your online strategy. Sharing Is Huge.

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Arc 3 Communications

AUGUST 6, 2021

It combines strategies for government relations, communications, issues management and corporate citizenship. Government and public advocacy are key aspects to a successful public affairs strategy. In public relations you may use some of the following strategies: Drafting Press Releases. Launching PR campaigns.

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Associations Now

JULY 17, 2019

And one such strategy involves moving away from promotional models wearing revealing clothing at tradeshow booths—a practice that has faded in recent years, but hasn’t gone away entirely. Booth personnel may not wear clothing that is sexually revealing or that could be interpreted as undergarments,” the association said in a press release.

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Associations Now

NOVEMBER 20, 2019

Here’s what made his strategy work so well. Longtime T-Mobile CEO John Legere is a lot of things—leather jacket-wearing marketing genius, livestreaming slow-cooker enthusiast —but perhaps his best-known role is that of disruptor. A few strategies that worked for him: Give your strategy a name.

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Associations Now

JANUARY 23, 2019

“Our new headquarters will serve as a continual reminder of APTA’s dedication to health, wellness, and rehabilitation, community-building and collaboration, and social and environmental responsibility,” APTA President Sharon Dunn stated in a press release. “It Other Links of Note.

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Associations Now

FEBRUARY 21, 2019

Career stages are apt to vary for women over the course of their lives,” said CEIR CEO Cathy Breden, CMP, CAE, in a press release. Another takeaway: Consider pursuing different marketing tactics depending on who you’re encouraging to attend. For younger women, learning is important to help advance their fledgling careers.

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Associations Now

SEPTEMBER 26, 2014

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. And according to a report MCIntl released earlier this week called “ The Business of Storytelling ” [PDF], this needs to change.

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Associations Now

JANUARY 9, 2014

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. There are so many ways to market yourself, but what are the ones that matter the most? There are so many ways to market yourself, but what are the ones that matter the most? Finding new leads. Keeping the ones you have.

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Associations Now

JUNE 21, 2016

Still, associations use them for all sorts of reasons, including to share articles and press releases. If this describes your content strategy, here’s a plea to change your approach. I’ve run into thousands of PDFs that serve no purpose other than to echo a press release that could just as easily be a web page.

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Associations Now

OCTOBER 10, 2019

According to “A View From Meeting Planners: Winning Strategies in Destination Marketing,” a recent report by Development Counsellors International, 55 percent of meeting planners surveyed said that dealing with safety and security caused them more stress than any other issue. Here’s a look at three tools worth checking out.

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Associations Now

NOVEMBER 25, 2014

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. Consider what’s possible.

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Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Discover why outreach is so important to any PR campaign, and learn how to write an effective press release.

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Associations Now

AUGUST 23, 2013

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. But does the same hold true for exhibitions and their digital marketing efforts? Johnson Experience Marketing.

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Associations Now

AUGUST 29, 2018

It’s not always possible to react quickly to a big news story, but planning ahead through the use of resource pages or well-timed marketing campaigns can keep your message out front right at the moment it’s needed. In the press release, ABTA focused on glioblastoma, the deadly form of brain cancer responsible for his death.

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Reid All About it

APRIL 11, 2013

Now that the Avectra Users & Developers Conference, ASAE Great Ideas and digitalNOW are behind me, the only one left, for now, is Digital Marketing for Business on Monday and Tuesday at the Raleigh Convention Center. Four questions to ask before you send that press release. All hail the SEO master! Algorithms, again!

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Achieve

JUNE 11, 2020

Press Release: Nonprofits First set the stage for a great peer-to-peer campaign by sharing a press release across multiple social media platforms (and asking their board to share across their channels), emailing the press release article to supporters, and posting the release within each peer-to-peer Facebook fundraiser. .

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AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. A press release about the project. CONTRIBUTORS.

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Association Adviser

OCTOBER 23, 2018

The CSLA circulates a press release announcing their win, posts the news and details of the win on its website, and shares the win broadly through its social media channels, all of which keep the association and its magazine top of mind for members and the public. Direct Marketing Piece/Promotion. Competition & sponsor.

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Disciple Media

JANUARY 10, 2024

Outline the app’s features, decide on the monetization strategy, and consider the necessary resources. Whether you’re looking to introduce subscription models, in-app purchases, or sponsored content, our app builder facilitates a range of monetization strategies. This data is invaluable for future updates and enhancements.

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YourMembership

SEPTEMBER 13, 2012

You can control your press release content and branding (from a visual standpoint) but anything more than that you’re at the mercy of your customers, community members, employees and others who are commenting on and reviewing your services and offerings. Your secrets, strategies, and covert news will get out.

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Associations Now

MARCH 27, 2017

The Asia-Pacific Awards was created with the China International Furniture Fair (CIFF), where the Asia winners will be announced in September, and High Point Market, where Pinnacle Award winners have been historically announced in October. consumers and make the American designs enter the broader oriental market.”. “It

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Associations Now

MAY 1, 2015

Convention and visitor bureaus are making diversity and inclusion efforts an integral part of their strategy. These cities want their marketing messages to not only reflect the diversity of their communities but also be welcoming to business and leisure travelers who come from a diverse set of backgrounds and cultures. Recent Efforts.

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Achieve

NOVEMBER 19, 2018

Place ad spend behind your content: You’ll hear me say this often, but your organic content is only as good as your paid ad strategy. You might have a large enough marketing team to support these efforts in-house. Send out those press releases. Erica holds a BSBA in Marketing from the University of Central Florida.

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Associations Now

JANUARY 19, 2016

That growth, particularly in the political sector, highlights the need to think beyond your own website when it comes to content marketing and advocacy. There’s no reason Dennis Crowley couldn’t have posted what he did on the Foursquare blog —or included it in a press release, as many companies and associations do.

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Membership Marketing

DECEMBER 4, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. MGI President Rick Whelan Receives Direct Marketing Association of Washington Distinguished Achievement Award. Speaking Engagements.

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Associations Now

AUGUST 4, 2016

The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy, in a press release. “As Employers like that they can click on the badge icon and verify an applicant’s skills. It’s a win-win for both.”.

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Higher Logic

AUGUST 15, 2018

Check out our official announcement in this press release. As we look at the next phase in this journey, we need the right combination of people and structure to develop and foster our long-term strategy. The Right Combination for Success: People and Structure. The best organizations change ahead of when they need to.

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