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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

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Association Brain Food: 4.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Organizer: Association Women Technology Champions Wed 4/10 at 1 p.m. Gamification at events.

Revenue 256
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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 210
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Culture, Community, and Technology—A Successful 2022 Convergence

.orgSource

Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. Our headliners, Tiffany Kerns and Al Dea, provided unique perspectives on the intersection of culture and technology. Sometimes a wake-up call isn’t a bad thing.

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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Armentrout CAE, DelCor Technology Solutions, HighRoad Solutions, PerByte, and Qiqo—have put together a “powerhouse panel” and “expert-led sessions.”

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Upgrade Your Event Planning and Marketing with AMS Data Insights

Membersuite

Use that data when planning and marketing events. Leverage AMS Data to Market Your Events In the past, you might have focused event marketing on the audience segments most likely to register. Market to past attendees differently than to those that have never attended an event. The emphasis is on “targeted.”

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[FRANK KENNY] Marketing Automation for Super Busy Associations and Chambers

GrowthZone

That’s why you need to learn about— and start using—marketing automation. Marketing automation allows you to generate leads, turn leads into prospects, convert them into paying members, and correctly onboard them, so they become members for life. GrowthZone has a built-in marketing automation module. Sound ideal, right?

Marketing 148