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Everything your association needs to know about business process mapping

Nimble AMS

I s your association in the market for new software ? A b usiness process map or a process flow diagram visually outlines the steps it takes for your association to complete a process. What is business process mapping? The process may be related to membership , event registration, or learning content purchases.

Process 135
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Put Community at the Center of Your Publishing Process

Associations Now

Here’s how the American Urological Association transformed its processes to provide a more meaningful author experience. Get the Word Out At AUA, the marketing and communications teams work with the editorial department to elevate the association’s three peer-reviewed journals and author. You also want to personalize the process.

Process 124
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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

That’s why marketing is such a crucial step to the success of your association events. Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email.

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. The organization wanted to create a user-friendly certification process.

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The Roses and Thorns of an LMS Strategy: How to Flourish with the Right LMS

Speaker: Amanda Davis, Chief Experience Officer and Liam O'Malley, VP of Association Solutions

There are many complex decision-making processes within your learning & development strategy and LMS lifecycle management, including: Selection. Effective marketing & monetization. Implementation. Integration. And even more! Any of these steps could cause analysis paralysis for your team.

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Level Up Your Marketing with Analytics

Association Analytics

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Understanding this process is key.

Marketing 169
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5: 10 Tips for Creating an Effective Marketing Piece

Spark Consulting

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. Was it just the postcard? ‘Nuff said.

Tips 195