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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Finding Your Association’s Social Media Voice

Association Adviser

When it comes to social media marketing, the first thing most people think of is consumer businesses. Companies like Wendy’s with their fun and engaging Twitter strategy, or Duolingo’s creative TikToks really capture their audience’s imagination with their edgy and trendy campaigns.

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A Guide to Social Media for Associations

MemberClicks

Social media is a requirement for any organization, and associations are no exception. And, social media puts the good information you want to share right in middle of your audience’s daily scrolling. The rules of good social media for associations are, in most ways, the same as the rules in any other sector.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Once you invest in some of these strategies, it’s important to track what works to engage with potential members.

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Five Social Media Marketing Trends for 2017

Higher Logic

In social media marketing, whenever a door closes, another one has opened. Changes in technology constantly give marketers new opportunities while making old options obsolete. The quicker your association adapts, the better you will be at using social media to your advantage. Increase Image Messaging.

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The C-Suite's Role in Social Media

Higher Logic

Social media has undoubtedly gained an increasing role in the business community. For any organization, the importance of social media is right up there with any other marketing strategy. However, are there reasons for business executives to have their own presence on social networks?

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5 Social Media Marketing Tips for Associations

GrowthZone

Frank Kenny provides five easy marketing tips any association can implement. Marketing has changed a lot over the past decade. Social media now plays a major role, as does word of mouth and digital reviews. Social media is about being social. Research Social Media Platforms.