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Build a Marketing Dream Team—Welcome AI

.orgSource

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88
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What Association Education Teams Need to Know about Membership Trends

WBT Systems

But the one I eagerly await each year is one of the oldest, the Membership Marketing Benchmarking Report from Marketing… Every year, we see the release of more and more research reports in the association space.

Team 368
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Why Global Marketing Teams Can Benefit From Cultural Competency Training

Associations Now

Training can help marketing teams gain a deeper understanding of cultural sensitivities and differing worldviews, allowing them to craft more authentic messaging. We need to ensure that our marketing materials reflect the rich diversity of the professionals we serve.” It’s not just about embracing diversity,” she said.

Team 87
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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. Optimize Your Content.

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The Roses and Thorns of an LMS Strategy: How to Flourish with the Right LMS

Speaker: Amanda Davis, Chief Experience Officer and Liam O'Malley, VP of Association Solutions

Effective marketing & monetization. Any of these steps could cause analysis paralysis for your team. There are many complex decision-making processes within your learning & development strategy and LMS lifecycle management, including: Selection. Implementation. Integration. And even more!

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Marketing Team Remote Tips

HighRoad Solution

Marketers are innately poised for change. They’re inclined to think creatively and move when the market demands. Regardless of a marketer's nimbleness, sudden environmental and culture change is never easy. That's why HighRoad's marketing team is our next team up to provide Virtual Team Pro-tips.

Team 78
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Expand the capabilities of your slim marketing team and budget

HighRoad Solution

This equates to small marketing teams with lean operating budgets working as in-house agencies to a suite of program managers. The fall-out from this often comes down to inefficacy, lack of focus, and inevitable burnout among team members.

Team 78