Elevating Engagement

FEBRUARY 26, 2024

Hold the Sales Pitch In my conversations with members, one frequent new member complaint is over-the-top sales and marketing too soon after joining. “I Or, “It seems like I just paid to be placed on a marketing mailing list.” Or, “I feel like a wallet.” No association intends for new members to feel like this, but it happens—a lot.

Content 79

Content Course Video Member Engagement 79

Spark Consulting

AUGUST 22, 2016

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Ohio Society of Certified Public Accountants.

United States 150

United States Maryland Ohio Case Study 150

Blue Sky eLearn

AUGUST 16, 2019

And while they’re doing that, you’re spending the time marketing the webinar, you’re spending the money to work with a company who will assist you in hosting a professional event and take care of the technical and customer support needs. Produce a white paper or eBook. Share the on-demand version of your webinar.

Content 197

Content eBook Discount Revenue 197

YourMembership

OCTOBER 9, 2018

You’ve read white-papers, investigated pricing and discussed with peers, you know that membership management software will help grow your organization. You’ve done your research. This will be one of the most important decisions your organization makes as it will impact members, staff, and the bottom line.

Membership Management 170

Membership Management Software Tips Price 170

Spark Consulting

JULY 18, 2013

Back in April, I came out with a white paper of the same name, which focuses on looking at how associations are using AMS and/or CRM to form better relationships with their members and includes case studies of three associations that have each taken a different approach to this.

Case Study 150

Case Study Technology Conference Marketing 150

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 62

CA Marketing eBook Tools 62

Experts in Membership Marketing

SEPTEMBER 22, 2013

10 Tips to Develop and Effectively Use Components in Membership Marketing Components offer associations a multitude of opportunities to drive their missions and increase their revenues. JUST PUBLISHED! How can they be used to increase membership?

Tips 28

Tips Marketing Revenue Content 28

Elevating Engagement

FEBRUARY 26, 2024

Hold the Sales Pitch In my conversations with members, one frequent new member complaint is over-the-top sales and marketing too soon after joining. “I Or, “It seems like I just paid to be placed on a marketing mailing list.” Or, “I feel like a wallet.” No association intends for new members to feel like this, but it happens—a lot.

Content 52

Content Course Video Member Engagement 52

Associations Now

JUNE 6, 2019

A new white paper reveals that most exhibitors feel invisible and think that show organizers aren’t doing enough to help them. That’s according to a new white paper released this week by The Expo Group , which reveals that exhibitors often don’t feel seen. “ The truth is they’re probably not. Here’s a closer look at each.

Innovation 102

Innovation Tools Report Technology 102

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256

Education New Hampshire Tips Technology 256

Vanguard Tech

JUNE 27, 2013

Today’s guest post is written by Reina Munsch, Senior Director of Marketing at the American Pharmacists Association. There are many ways to market your association beyond traditional media. Start with your database and define your market segments. Many of the vendors you work with develop white papers and webinars.

Marketing 70

Marketing Newsletter Social Media Content 70

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Subscriptions to everything from television to meals to razor blades are a booming business.

Strategy 169

Strategy Social Media Discount Newsletter 169

AvidXchange: Association Management

NOVEMBER 9, 2022

To keep up, HOAs need to protect their razor-thin margins and ensure they have what they need to not only do the work, but to compete in a red-hot market. For more information about how automation can fortify your HOA organization, download our white paper, “How Middle Market Finance Teams are Preparing for a Recession.”

Survey 130

Survey Cost Technology Process 130

AssociationChat

JUNE 7, 2022

Transformation is Coming in the Association Management System (AMS) Market. The Association Chat Knowledge Hub provides instant access to: White papers. The Top 6 Reasons to Join an Association. Thinking About a New Association Management System? 10 Common Myths Debunked. How-To Guides. Industry analysis. Case studies.

eBook 52

eBook Case Study Library Analysis 52

Reid All About it

AUGUST 18, 2023

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks.

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Certificate Education Revenue Marketing 195

Spark Consulting

AUGUST 26, 2016

Download The Association Role in the New Education Paradigm white paper. We’ve got you covered. Remember: it’s free!

Education 150

Education Case Study Team Marketing 150

Reid All About it

JANUARY 22, 2015

You can also find me online writing on the blogs of some of the best technology vendors in the association market, but I’m doing that undercover in collaboration with some of the best brains in the industry. I’m also helping them with case studies, white papers, tip sheets and articles.

Case Study 150

Case Study Tips Technology Strategy 150

Associations Now

FEBRUARY 22, 2019

The firm ContentWriters.com makes the case in a recent white paper that the deep learning programs on which chatbots rely can help heighten the experience at the very point that engagement is most needed. The report contends that chatbots can add to existing content marketing efforts.

Tools 108

Tools Content Resources Report 108

Membersuite

MAY 26, 2022

Talk to membership, marketing, events, education, governance, accounting, and other staff to determine what they need to do with the software and/or data now and in the future. Attend ASAE demo days or AMS Fest so you know what’s on the market and what’s possible. The conversation ended with a look at how the AMS market is changing.

Technology 144

Technology Software System Process 144

Smooth The Path

SEPTEMBER 9, 2021

Or, these conversations might help you source your next speakers and authors and interviewees and give you valuable insight for content like articles, white papers, and research reports. For example, the data from breakout group conversations can offer an association insight about what members want and need.

Conference 78

Conference Report Industry Examples 78

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.

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Report Marketing millennials Directory 49

Associations Now

JUNE 25, 2014

And if you are marketing to older age groups, be careful not to get stuck in traditional mindsets. For all the talk about millennials and the need to do a better job of marketing to them, are brands missing out on a huge market that’s already there? ” How has your association marketed to older members?

Marketing 40

Marketing millennials Florida Survey 40

Eric Lanke

JULY 20, 2015

Unfortunately, while we’ve been busily building and marketing the programs, products, and services we think our audiences might like, the world has changed. The central message of the white paper is one I agree with. But here's an additional idea, not mentioned in the white paper.

Member Engagement 100

Member Engagement Case Study Tools Resources 100

Eric Lanke

AUGUST 12, 2013

image source I was interviewed and my association is featured as one of the case studies in the new white paper--The Mission Driven Volunteer--from Mariner Management & Marketing and Spark Consulting. Well, according to the white paper itself. What is mission-driven volunteering?

Case Study 100

Case Study Committee Member Engagement Report 100

Associations Now

JANUARY 10, 2020

The whitepaper—produced in collaboration with the Heart Rhythm Society (HRS) and presented as a part of CES’s Disruptive Innovations in Health Care educational track —offers information about the wearables market, guidelines for how to best manage and share data gathered on a wearable, and advice about privacy and security of personal health data.

Las Vegas 87

Las Vegas Guidelines Technology Education 87

Association Adviser

JUNE 27, 2018

You can use blog posts, extracts from white papers or research that you may produce. We may take a white paper and turn it into a podcast. Or, we will host a webinar and then create a white paper based on the presentation. We now do this for most of our events as a standard practice. Re-format it.

Content 70

Content Library Social Media Resources 70

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Content marketing is all the rage, which makes it even more important to do it WELL. Big list this week. Hey, lots of people have been writing interesting stuff!

Social Media 150

Social Media Review Innovation Survey 150

Wild Apricot

JULY 15, 2011

Here is a round-up of five free reports, white papers and e-books offering insight on fundraising, resource-raising and mobile phone usage.( read more ).

Resources 150

Resources Report Marketing 150

Associations Now

JUNE 15, 2017

The Data & Marketing Association wants to change that by harnessing blockchain technology to combat bot traffic. The digital advertising industry drove $175 billion in spending in 2016, and marketers want to know the money they spend will bring in a valuable audience. Advertising fraud … is estimated to drive $16.4

Press Release 63

Press Release Software Technology Industry 63

Associations Now

JULY 26, 2013

A report coproduced by the Direct Marketing Association says that though organizations see consumer information as vital, few know how to best steward it. Consumer data is increasingly essential for marketers, but properly safeguarding and shepherding that information isn’t easy.

Marketing 40

Marketing Survey Report Strategy 40

Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. Expert Tip: To make the most of this, be sure to market your mentoring program and any industry job boards you have.

millennials 205

millennials Learning Management System Marketing Tips 205

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Several years ago, during a marketing committee call of one of my clients, the committee struggled with where to get a list of chief medical officers for a marketing campaign. Can we set up a call? What time works best next week?”

Marketing 40

Marketing Strategy Email Marketing Sample 40

Velvet Chainsaw

JULY 10, 2014

It’s important that all of us better understand our target market customers. And it is critical when designing programs or services for your target market. IDEO’s Empathy On Edge white paper. Identifying and describing the top three to five target markets for you conference is critical to your conference success.

Conference 40

Conference Marketing Innovation Team 40

Association Success

NOVEMBER 26, 2018

The marketing department broke each section down into one to two sentences. Once we had the simplified version of the document, we broke it down further into one-page white papers for each policy. It was taken down and the white papers stayed on our intranet. It took two years.

Communications 68

Communications Committee Video Content 68

Eric Lanke

MAY 22, 2017

Spark Consulting is out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. If you're interested, you can download "Include Is A Verb: Moving From Talk to Action on Diversity and Inclusion" here.

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Class Wisconsin millennials Leadership 100

Associations Now

OCTOBER 10, 2019

This time they spend seven minutes scanning a white paper. For a new marketing approach, try bringing together your email and social media strategies, says Kayla Carmicheal on HubSpot. Once you have them hooked, you can ease them into your long-form content. “In Healthy Events. Other Links of Note. Need a boost at work?

Social Media 85

Social Media Content Examples Communications 85

Arc 3 Communications

JULY 15, 2021

From there you can make sure all of the marketing and content you are putting out is fine tuned to helping to reach those goals. E-mail newsletters, blog posts, articles, white papers, and social media updates are all content examples that you can use to bring people to your healthcare location.

Content 52

Content Strategy Social Media Newsletter 52