Spark Consulting

AUGUST 22, 2016

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Maryland Association of CPAs. National Association of Licensed Practical Nurses. Ohio Society of Certified Public Accountants.

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Associations Now

SEPTEMBER 12, 2016

Associations have the infrastructure to help remake the education industry, according to a new white paper. In the paper, they point to a handful of associations that have ramped up and broadened their education efforts. What’s lacking is the will to promote that fact. But what if they already are?

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Reid All About it

SEPTEMBER 27, 2016

If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. Imagine a 21st century college curriculum.

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Associations Now

AUGUST 19, 2013

A new white paper on the subject sheds some new light on the subject, adds a handful of thoughtful case studies, and offers a sensible framework for a less dysfunctional volunteer structure. At the Maryland Association of CPAs (MACPA), town hall meetings serve as ideation sessions and low-commitment opportunities increased.

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Leadership Committee Maryland Case Study 40

Membership Marketing

DECEMBER 13, 2010

For those readers located in the Baltimore/Washington metropolitan area, I wanted to invite you to attend an interactive session that I am leading for the Maryland Society of Association Executives discussing the results from our Membership Marketing Benchmarking Report. White Paper. (4). Test marketing. (18). Trade Show. (3).

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