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Maximizing Association Value: Unleashing 3 Powerful Membership Pricing Strategies

Association Freak

Reading Time: 3 minutes How to Get Membership Pricing Right Ever wondered how to nail membership pricing? Think about “The Price is Right” game show. Prices matter, but they can be tricky to pin down. Likewise, association pricing often feels like a guessing game. Is there room to increase prices?

Price 72
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How’s Your Pricing Strategy?

Associations Now

And, more precisely, how to price what you’re selling. As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. One is that the lack of a coherent pricing strategy risks alienating members.

Price 90
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Findings of 2022 Non-Profit Survey on Value Proposition

Aaron Wolowiec

This is based on the 2022 survey of Non-Profit Executives about value proposition, member engagement, pricing strategy, and data intelligence. Halmyre has released their latest report: Growing Value: Findings of Halmyre's Non-Profit Value Proposition Survey. Here are two highlights from the learning.

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5 Unique Ways to Improve Your New Member Engagement Program

Smooth The Path

Overall new member renewal rates had increased a couple of percentage points since the program was implemented, which was directionally good, but not good enough. One insight we learned from the New Member Engagement Study is program planning never really ends. New member engagement programs are malleable.

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Association Brain Food: 4.5.24

Reid All About it

Another is persuading members to make time for association engagement. I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Seems like a good place to start. More info/register.

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Association Brain Food: 11.10.23

Reid All About it

Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters member engagement. Member Engagement is an Art and a Science. Jeff Tenenbaum provides the basics at the American Bar Association’s Business Law Today. .

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3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

While we’ve already shown you how you can use member engagement analytics to address member retention and other membership related priorities, you may be leaving money on the table if you stop there. Another, less common, use for member engagement data is to bring more money in to your association.