The weekly list of free educational events and resources for the association community…
Virtual association survey. The Virtual Association Network (VAN) would like your participation in their third annual VAN benchmarking survey which addresses topics of interest to professionals serving in or interested in virtual association work environments.
Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities.
Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content.
Membership. Everyone is wondering, should we send out member renewals right now? Scott Oser gets right to the most important point in his answer. Sheri Jacobs is also providing advice on making membership decisions, like whether to launch a membership campaign, in her latest post.
Nonprofit spring cleaning. Just because you’re working from home, you don’t have to miss out on office spring cleaning. We’re not talking about hauling out the duster and trash can, although that’s not such a bad idea. Fionta describes 13 better ways nonprofits can declutter and reset for spring.
Hunger. Food banks are helping to feed kids who normally rely on school breakfasts and lunches as their nutrition for the day. You can help these kids out—as well as all the people, young and old, who have been laid off—by supporting your local food bank. Find yours on the Feeding America website. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina.
Quick hits before we get to the list of this week’s free education:
- Tips for safer Zoom meetings—plus one of the best Zoom gallery views I’ve seen. (Valerie Aurora, Frame Shift Consulting)
- This guy! He made a Zoom background of himself accidentally walking in on himself in a Zoom meeting. (Dan Crowd)
- How to have a successful virtual happy hour—priorities, right? (Anna Goldfarb, New York Times)
- Check out this list of virtual field trips from Creative Mornings.
- Baby goat web cam! Goats, little and large, make me smile. We have a bunch of them in my neighborhood. I love hearing them bleat—is that what goats do?—as I walk by. (Beekman 1802)
Good eats—skip down to the list of free webinars if you’re not into cooking:
- I made muhammara last week—a tasty combo of roasted red bell peppers (opened a jar, easy), walnuts, whole wheat bread crumbs, pomegranate molasses (magic ingredient), cumin, paprika, red pepper flakes and salt. Whip it up in a food processor and you’re good to go. I put it on top of baked bluefish fillets. It’d be great on potatoes or as a dip too.
- The highlight of the week: spicy Korean-style gochujang meatballs. Boy, those were somah spicy meatahballs! Maybe because I added a long squirt of sriracha to the meat and to the glaze. Probably didn’t need that. Gochujang is that super fantastic Korean chile paste or sauce. The heat level varies by brand. I didn’t brown the meatballs. I simply baked them for about 20 minutes. Doubling the recipe works fine.
- That’s all for this week, only two things because we enjoyed lots of leftovers and, true confession, a Friday night of snacking on the deck.
Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.
Stay safe, stay well, take care.
Fri 4/10 at 12 p.m.* – HBA Live! Wellness Check
It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.
Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar
*All times are Eastern Daylight Savings Time unless otherwise noted.
Fri 4/10 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.
Host: Matchbox Virtual Media
Presenters:
- Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
- Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
- Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
- Jeff Cobb, Managing Director, Tagoras
Fri 4/10 at 1 p.m. – Ask Us Anything Expert Panel: Emotional Wellbeing, Relationship Management & Diversity/Equity/Inclusion
Learn tips for attending to participants’ personal and emotional well-being during virtual meetings. Understand how to create a supportive environment where participants or staff/team members can engage with one another. Hear tips for nurturing client, partner and team relationships in a time of uncertainty. Find out how COVID-19 impacts diversity, equity and inclusion. More info/register.
Host: Event Garde
Presenters:
- Lindsay Gross, Director of Facilitation Services, Event Garde
- Alina Cooper, Director of Project Management, Event Garde
- Krista Rowe, Director of DEI, Event Garde
- Aaron Wolowiec, CAE (moderator), CEO & Founder, Event Garde
Fri 4/10 at 1 p.m. – Adapt or Reinvent Your In-Person or Online Conference
Moving your conference online? Want to improve your annual conference? Have a big in-person or virtual meeting you’d like to spice up? Want to refresh your convention to make it more profitable, enjoyable, or effective?
Get to see, experience, and learn how to improve conferences, be they online or offline. Geared for conference organizers and event planners, this collaborative workshop gives conference professionals practical tips and experience, especially when moving an event online. More info/register (free with code “brainfood”)
Organizer: Better Meetings
Presenter: Lee Gimpel, meeting designer and facilitator, founder of Better Meetings
Fri 4/10 at 1 p.m. – Engagement That Scales
Join Rachel Happe for a weekly live conversation with a new special guest every week. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. More info/register.
Host: Rachel Happe, founder, The Community Roundtable
Guest: Liz Miller, Constellation Research
Fri 4/10 at 2 p.m. – AAAE Member App & Virtual Event Tour
Learn how the American Association of Airport Executives (AAAE) is serving members during this time of “social distancing,” meeting cancellations, and uncertainly about the future. Find out how they are pivoting to engage their 7,000 members and rethink their meetings. More info/register.
Host: Results Direct | RD Mobile
Presenters:
- Beth Arritt, Staff VP Marketing, AAAE
- Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile
- Michael Jones, VP, Mobile Technologies, Results Direct | RD Mobile
Mon 4/13 at 1 p.m. – Chatting with Agnes & Cecilia
This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.
Hosts:
- Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
- Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
Mon 4/13 at 2 p.m. – Congressional Town Hall: Association Advocacy on COVID-19
This video town hall will bring together association professionals and two of the top association advocates in Congress—Rep. Ami Bera (CA-7) and Rep. Stephanie Murphy (FL-7)—to discuss the critical need for associations to be included in an expanded Paycheck Protection Program. Association professionals will share stories about their associations’ economic strife as a result of this pandemic and describe how their organizations are making an impact in the effort to fight COVID-19. More info/register.
Host: ASAE
Presenters:
- Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership
- Jeffrey S. Tenenbaum, Esq., managing partner, Tenenbaum Law Group PLLC
- Mary Kate Cunningham, CAE, vice president for public policy, ASAE: The Center for Association Leadership
- Ami Bera, member of Congress representing Sacramento County, California
- Stephanie Murphy, member of Congress representing Orlando, Florida
Tue 4/14 at 7 a.m. – Adapt Now to Prepare Your Organisation For the Post COVID-19 Reality
No one knows exactly what the world will be like after COVID-19. Waiting to act until the pandemic subsides could be detrimental to your organisation. Learn how to identify actions you can take now to become more agile for the future, take three important steps to become a more data-driven organization, and leverage small, local ecosystems to make a greater impact on your community and business. 1 CMP credit. More info/register.
Host: PCMA
Presenter: International Business Strategist Rik Vera
Tue 4/14 at 9 a.m. – China: From Crisis to Recovery
Being the first to be impacted by COVID-19, China has since turned the tables and gained control over the outbreak as businesses slowly return. Hear from industry leaders in China on how government, meeting planners and companies have dealt with this major disruption and measures that have been put in place. Learn how businesses are finding ways to move towards recovery, post COVID-19 trends for the business events industry in 2020 and how our industry is being reshaped that will have us see brighter days ahead. More info/register.
Host: PCMA
Tue 4/14 at 1 p.m. – Sales Survival Strategies Amidst COVID-19
Organizations worldwide are struggling to navigate their sales efforts during these uncertain times. Particularly for companies and associations who rely heavily on event-related revenue, the COVID-19 pandemic will likely have a significant impact on their bottom line, especially if they do nothing to adapt their sales strategies. Now is the time to be flexible, adjust your sales outreach efforts, fine-tune sponsor and customer value and expectations, and discover new revenue streams. More info/register.
Host: Event Garde
Presenter: Kara Nacarato, Director of Development & Special Initiatives, Event Garde
Moderator: Aaron Wolowiec, CEO, Event Garde
Tue 4/14 at 1 p.m. – COVID-19 Disruptor: The New Normal for Event and Meeting Planners
Has the Coronavirus panic thrown your entire schedule or business off track? Are you wondering what the best message to send out to your attendees, vendors, speakers, sponsors and everyone else involved is? Do you feel lost in the middle of it all and unsure about what to do next? We’ll answer any questions you have about how to communicate about your event…the best way to react and respond to new developments…how to restore and retain a great relationship with attendees and others…and much more. More info/register.
Host: When & How
Presenters:
- Former FBI Hostage Negotiator Chip Massey
- Crisis Communications Expert Adele Cehrs
- Adult Learning Expert Jeff Hurt
Tue 4/14 at 1 p.m. – Is Salesforce Backlog Affecting Your Organization’s Efficiency? Find Out Ways to Herd the Cats and Effectively Get Your Backlog Under Control
No matter how large or small your CRM/AMS staff is, the list of to-do’s is always present and even growing. The list can quickly grow to what might seem as unmanageable, paralyzing your staff from making progress. Learn how to prioritize “to-do’s” to maximize productivity, what tools can help manage the intake of departmental requests, and what internal and external resources you can access that will help you focus more on strategy and overall vision. More info/register.
Host: Aplusify
Tue 4/14 at 1:30 p.m. – This Or That: What Association Execs Are Using for Virtual Conferences
As association executives search for new ways to convert their in-person learning and events into online experiences, there is a constant refrain of “What do *you* use?” in the air. We’ll ask association executives who have made selections why they chose the solutions they did, about integrations with existing technology, and how they have addressed accessibility and inclusivity with their choices. Find out what they’ve learned (good and bad) about the experience and what they’re doing differently as they put on future virtual events. More info/register ($20 fee unless you’re a Patreon supporter of Association Chat)
Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth
Guests:
- Maricela Arias-Cantu, Society for Public Health Education
- Michael Tatonetti, Professional Pricing Society
- Samantha Evans, International Association of Accessibility Professionals
Tue 4/14 at 2 p.m. – Crisis Response Workshop for Associations
This webcast provides practical ideas, proven methods, and case studies that show how to thoughtfully communicate to your board, staff, members, and industry or profession at large what your association is focused on in these crucial days and weeks. The session details actions—including strategic communications that build stronger connections with key audiences—that can mitigate potential damage to the organization’s reputation, its revenue, and it future. 1 CAE credit. More info/register.
Host: ASAE
Presenters:
- Jill Allread, APR, Chief Executive Officer, Public Communications, Inc.
- Richard P. Whelan, CDM, President, Marketing General Incorporated
Tue 4/14 at 2 p.m. – COVID-19 Update and Its Impact on Events
Since we last spoke with Dr. Patel, the US has become the leader in COVID-19 cases and many hot spots are in the peak of the outbreak. Join this interview to understand what to expect on the horizon as we have seen China and Hong Kong open back up and what that means for another outbreak. Have we flattened the curve enough with all of the business disruption? What can we expect for the flu season this fall? Can this strand of COVID-19 live that long? More info/register.
Host: PCMA
Presenter: Dr. Robin Patel, Mayo Clinic
Tue 4/14 at 2 p.m. – Best Practices to Accelerate Your Pivot to Virtual Events
Learn how going virtual affects the event planning lifecycle (what stays, what goes, what changes), how to build an engaging virtual event your attendees will love, how to connect them with each other, and best practices from industry peers for virtual events of all sizes. More info/register.
Host: Cvent
Tue 4/14 at 2 p.m. – How to Cut Your Marketing Budget–Without Killing Your Marketing
Marketing is critical to growth, but good marketing doesn’t have to be expensive. In this webinar we will talk about how to get the most out of your marketing while saving your budget. We will cover options for websites, social media, email, and how intense focus may be the best tool you have. More info/register.
Host: Tech Soup
Presenter: Adam Walker, co-founder, 48in48 and Sideways8
Wed 4/15 at 11 a.m. – Advocacy and Lobbying Best Practices during COVID-19
With shoe leather lobbying no longer an option right now, there are multiple ways advocacy pros in associations can meet and educate lawmakers, and influence positive outcomes for their organizations. Government relations has taken center stage in its role to help their organizations win. Those forces were particularly apparent during the recent stimulus bill negotiations.
Learn actionable best practices you can use during the COVID-19 pandemic, straight from our panel of expert practitioners. More info/register.
Host: FiscalNote
Presenters:
- Annie Russo, Vice President of Government Affairs, Airports Council International – North America
- Aaron Stetter, Executive Vice President of Policy & Political Operations, Independent Community Bankers of America
- Joshua Habursky, Head of Federal Affairs, Premium Cigar Association
- Ingrida Lusis, Vice President of Policy and Government Affairs, American Nurses Association
- Kate Ackley, Senior Staff Writer, CQ Roll Call
Wed 4/15 at 12 p.m. – Content Forum Weekly Community Chat
Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Join first, then look in Events for more information.
Host: Content Forum
Wed 4/15 at 12 p.m. – Cybersecurity and Events: More Important Than Ever
Learn how and why the meeting and events industry has become a target for malicious cyberattacks, gain a greater understanding of the most common methods used by attackers, and learn simple and concrete methods for protecting yourselves and your attendees’ data. 1 CMP credit. More info/register.
Host: MPI
Presenter: Brandt Krueger, Technical Producer, Event Technology Consulting
Wed 4/15 at 1 p.m. – To Post or Not to Post: How to Modify Your Social Media Strategy Amidst COVID-19
After months of perfecting your social media strategy and finalizing your content calendar for 2020, you’re likely now in a position where you must deviate from the plan and, in a way, start from scratch. Get answers to questions like: – Is it okay for me to stick to my original content calendar? Are the topics I had mapped out for the year still relevant? Can I simply push back what I had planned for the coming months? Should I be posting ANYTHING right now? More info/register.
Host: Event Garde
Presenters:
- Aaron Wolowiec, CEO, Event Garde
- Rob McCarty, CEO, The Image Shoppe
- Zach Guy, Digital Account Manager, The Image Shoppe
- Amanda Morton, Social Media Manager, The Image Shoppe
Wed 4/15 at 1 p.m. – How to Make the Shift from In-Person to Digital Testing and Learning
Learn how your professional association can transition from live events to online, all while maintaining a high standard of instruction. Find out what tools work best for validating skills and how to create a scalable, repeatable teaching course that drives demand for your organization. More info/register.
Host: Credly
Wed 4/15 at 2 p.m. – Tips to Prepare Your Association for Virtual Work
Rebecca Achurch has taken many associations virtual in her consultancy. She will give tips and best practices to help you as you transition your organization from on-premise to remote work. 1 CAE credit. More info/register.
Host: Altai Systems
Presenter: Rebecca Achurch, PgMP, PMP, CSM, CAE, founder, Achurch Consulting
Wed 4/15 at 2 p.m. – Virtual Events Don’t Have to Suck
Learn what key things to think about as you transition to virtual events, the best emerging trends around virtual engagement, and tactical advice on ensuring speakers, sponsors and attendees stay happy and connected. 1 CMP credit. More info/register.
Host: Hubb
Presenters:
- Naomi Clare Crellin, Founder, Storycraft Lab
- Allie Magyar, CEO, Hubb
Wed 4/15 at 4 p.m. – ASAE Key Consultants Committee Weekly Virtual Forum
During the month of April, ASAE’s Key Consultants Committee will convene a weekly virtual forum for all association consultants. These online gatherings will provide a space to share what’s happening with you, exchange ideas and practices, and seek support from your colleagues. Get Zoom invite.
Wed 4/15 at 2 p.m. – Convert, Don’t Cancel! Rescue Your Live Event by Converting to Virtual in 5 Easy Steps
Learn how to convert your live meeting into an engaging virtual event in five easy steps, and hear about real-world best practices from recent, successfully converted virtual meetings. 1 CMP credit. More info/register.
Host: MeetingsNet
Presenters:
- John Werth, Senior Director, Early Candidate Clinic Lead, Neuroscience
Pfizer - Ryan Mazon, Senior Vice President of Business Development, Educational Measures
Wed 4/15 at 3 p.m. – 2020 Nonprofit Cybersecurity Incident Report
Hear the highlights of the second annual Community IT Nonprofit Cybersecurity Incident Report which looks at the different types of attacks that occur at small and mid-sized nonprofit organizations. Get advice on security improvements that provide protection against the most common attacks. Learn the role of leadership in placing a value on cybersecurity preparedness for your nonprofit and the long term planning that should accompany your immediate assessment of your security risk. More info/register.
Host: Community IT
Presenter: Matthew Eshleman, Chief Technology Officer at Community IT
Thu 4/16 at 11 a.m. – Forever Transactions with The Membership Economy author Robbie Kellman Baxter
“The Membership Economy” author Robbie Kellman Baxter is back with a new book, “The Forever Transaction,” in which she draws out a blueprint for member-based organizations and how they can create and grow with long-term relationships with their customers. With a focus on how associations can master their own Forever Transactions, Baxter will discuss how to identify and utilize “superusers,” build recurring revenue for your organization and lead into the future. More info/register.
Host: Association Success
Thu 4/16 at 12 p.m. – COVID-19 & Your Chapters/Components: The Next Steps Virtual Idea Swap
It’s safe to say that our support for components took on a different look this past month. We had to scramble to re-orient messaging and timetables, shift resources, support chapters shifting to virtual, and maybe cancel volunteer leader training. How do we re-orient our support and training for the rest of 2020? What do we need to think about as long-term shifts? What other short-term shifts need to be adopted? We’ll use Zoom Breakout rooms to problem-solve and from there create a quick recap to share post meeting. This is a “training” in a meeting as we’ll check out how Zoom Breakout Rooms can be a tool to use in the future. More info/register.
Host: Mariner Management
Presenters:
- Peggy Hoffman, president and executive director, Mariner Management
- Peter Houstle, CEO, Mariner Management
Thu 4/16 at 12 p.m. – Grassroots Influence Pulse: Identifying the Tactics and Practices That Predict Legislative Success
According to the biennial Grassroots Influence Pulse® (GRIP) survey, there are clear indicators as to which advocacy tactics are more likely to provide the best outcomes. Learn how to take the guesswork out of your association’s grassroots advocacy work and start turning your association’s grassroots efforts into grassroots influence. 1 CAE credit. More info/register.
Host: ASAE Government Relations and Advocacy Professionals Advisory Council
Presenter: Amy Showalter, GRIP® co-author and Principal, The Showalter Group, Inc.
Thu 4/16 at 12 p.m. – PCMA Digital Experience Institute Office Hours
We will be discussing the digital event resources that are available and sharing ideas for taking more events digital in the wake of the COVID-19. Participants will be able to submit their questions on the quick decisions being made in order to still host events, as opposed to a full cancellation and all things digital events. More info/register.
Host: PCMA Digital Experience Institute
Thu 4/16 at 1 p.m. – Teambuilding Activities for a Remote Workforce
With a majority of the country now working from home, and the effects of social distancing taking a very real toll on the emotional and physical wellbeing of our teams, intentional teambuilding is more important than ever before. Learn about teambuilding activities that inspire positive thinking, promote an optimistic outlook, generate feelings of compassion, expand trust, and reduce both anxiety and stress. More info/register.
Host: Event Garde
Presenter: Aaron Wolowiec, CEO of Event Garde
Thu 4/16 at 1 p.m. – Planning & Producing Exceptional Online Events
With the future of in-person events uncertain in the near-term, associations are facing the challenging decision of whether to cancel or postpone conferences and meetings or transition them into online events. While there are many commonalities between face-to-face events and online events, the differences are important to understand while considering the move, planning and executing the event. More info/register.
Host: Virtual Inc.
Thu 4/16 at 2 p.m. – Content Governance 101: Managing Your Digital Content for Success
Associations often have too much content owned by too many stakeholders, and nobody knows how to manage all of it at once. But there’s a solution. A concrete, detailed content governance strategy will ensure that every piece of content your organization puts online—website, email, social media, etc.—is part of a larger, clearly managed system. Learn how to formulate a content governance plan and institute guidelines that can turn your content from a chore into a delight. 1 CAE credit. More info/register.
Host: Mighty Citizen
Presenters: Texas Association of School Board Officials and Mighty Citizen
Thu 4/16 at 2 p.m. – Forever Transactions with The Membership Economy author Robbie Kellman Baxter
“The Membership Economy” author Robbie Kellman Baxter is back with a new book, “The Forever Transaction,” in which she draws out a blueprint for member-based organizations and how they can create and grow with long-term relationships with their customers. With a focus on how associations can master their own Forever Transactions, Baxter will discuss how to identify and utilize “superusers,” build recurring revenue for your organization and lead into the future. More info/register.
Host: Association Success
Thu 4/16 at 2 p.m. – Using Mobile to Keep Members Engaged During COVID-19
Hear how the Associated General Contractors of America, Advanced Solutions International (ASI) and the Pennsylvania Dental Association are using their mobile app to help their communities feel informed and connected, even from afar. Take a look at how mobile is helping to make remote work much more productive as well as its ability to create successful virtual events. 1 CAE credit. More info/register.
Host: Clowder
Thu 4/16 at 2:30 p.m. – Is it Force Majeure? Dealing with Coronavirus and other Calamities in your Contracts
Learn when Coronavirus, or any other calamity, is a Force majeure; understand how Force Majeure clauses are interpreted and the role of “foreseeability” when preparing the clauses; and learn the meaning of Impossibility, Illegality, Commercial Impracticability, and Frustration of Purpose and how contract law applies these terms. 1 CMP credit. More info/register – fee for non-MPI members.
Host: MPI
Presenter: John Foster, JD, CHME, Partner, Attorney At Law, Foster, Jensen & Gulley
Thu 4/16 at 3:30 p.m. – 6 Characteristics of Transformational Leaders During a Disruptive Era
Disruption is all around us today. We have quickly gone from the sharing economy to the curbside pick-up economy. Whether we liked it or prepared for it, our lives and the way we work, compete and add value has changed. Explore examples of 6 leadership characteristics that were common in our interviews of 50 CEOs and entrepreneurs of associations and for-profit companies. We will also share with you the key questions to ask yourself and your organization to become better leaders. 0.5 CAE credit. More info/register.
Host: .orgCommunity
Presenter: Kevin Ordonez, President of .orgSource
Thu 4/16 at 4 p.m. – Forever Transactions with The Membership Economy author Robbie Kellman Baxter
“The Membership Economy” author Robbie Kellman Baxter is back with a new book, “The Forever Transaction,” in which she draws out a blueprint for member-based organizations and how they can create and grow with long-term relationships with their customers. With a focus on how associations can master their own Forever Transactions, Baxter will discuss how to identify and utilize “superusers,” build recurring revenue for your organization and lead into the future. More info/register.
Host: Association Success
Fri 4/17 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech, because we know it’s on your mind! More info/register.
Host: Matchbox Virtual Media
Presenters:
- Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
- Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
- Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
- Jeff Cobb, Managing Director, Tagoras
Fri 4/17 at 1 p.m. – HBA Live! Wellness Check
It’s gonna be another long week, friends. And the best way to preserve our mental health is to stay connected, to eat well and to keep moving. Join Healthy by Association for another installment of HBA Live. We hope you’ll join us for 30 minutes to debrief the week, to check in on our collective wellness and to set intentions for the weekend ahead. More info.
Facilitators: Aaron Wolowiec, CEO, Event Garde and Angela Pelc, owner, Sidecar Slider Bar
Fri 4/17 at 1 p.m. – Hack the Mind: Using Psychology to Boost Your Online Marketing
As professional communicators, we can recognize our brains’ habits—and make them work for us. In this entertaining, story-filled workshop, we’ll explore our minds’ most surprising tendencies and how they intersect with your website, marketing materials, and overall brand strategy. You’ll leave with a new understanding of the subtle, predictable, and (often) irrational ways we humans think. And you’ll get equipped with concrete ways to apply these great “brain hacks” to your organization. 1 CAE credit. More info/register.
Host: Mighty Citizen
Fri 4/17 at 1 p.m. – Engagement That Scales
Join Rachel Happe for a weekly live conversation with a new special guest every week. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. More info/register.
Host: Rachel Happe, founder, The Community Roundtable
Guest: Gretchen Schmelzer, Teleos
Fri 4/17 at 2:30 p.m. – Sip and Share: Fears & Forecasts for Content Marketing
You’re invited to grab your beverage of choice (no judgement!), log on, and join us as we discuss today’s current hot topics surrounding content marketing (yes there’s more to life than just COVID news, although we’ll discuss that too), such as nichification, content automation, behavioral content marketing, and more. Then we’ll open up questions to attendees to learn about what’s keeping you up at night and where you think content is headed in 2020. 1 CAE credit. More info/register.
Presenters:
- Alexis Fermanis (moderator), Communications Director at the Society of Industrial and Office Realtors
- Dina Lewis, CAE, Founder of Distilled Logic
- Erica Salm Rench, Director of Customer Success at rasa.io
- Courtney Reyers, Assistant Director of Member Services at American Society for Microbiology
Mon 4/20 at 10 a.m. – Professional Development Town Hall Discussion: How Are You Managing Remote Work?
Join a discussion about managing remote work. Share tips, tricks, and hacks that can help everyone manage the remote work landscape. What are your tips and tricks for working with small children and family members at home? How are you handling the extra work COVID-19 has created in addition to your usual workload? How are you staying focused? More info/register.
Organizer: ASAE Professional Development Committee
Tue 4/21 at 12 p.m. – COVID-19: Knowing How and When to Develop Partnership Proposals (Partnership Professionals Network Idea Exchange)
Many organizations send a prospectus to large numbers of companies. However, companies that associations are targeting for high-level sponsorships and partnerships receive large quantities of prospectuses and would be more receptive to a customized proposal. Join a discussion on how and when to develop partnership proposals. More info/register.
Organizer: Partnership Professionals Network
Thu 4/23 at 1 p.m. – Designing for Success in the Current E-learning Landscape
We’ll explore an approach to planning, creating, and evaluating e-learning experiences that starts with clearly defined outcomes and focuses on maximizing relevancy and engagement for learners. We’ll also look at how to leverage learner data to inform updates, driving a continuous cycle of improvement. Along the way, we’ll share real-world examples plus tactics and techniques you can try. 1 CAE credit. More info/register.
Host: Tagoras
Presenters:
- Jeff Cobb and Celisa Steele, co-founders, Tagoras and Leading Learning
- Janine Loechel, senior learning content manager, and Stacy Hunt, learning content manager, BenchPrep
Thu 4/23 at 2 p.m. – Real Solutions to Amp Up Your Online Presence
Many of you are considering virtual events and increasing your online presence during these uncertain times. Hear from association executives as well as our vetted solutions providers on how to engage your stakeholders, attract prospects, and enhance your member experience through their powerful tools. 0.5 CAE credit. More info/register.
Host: .orgCommunity
Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.
Creative Commons image by Francisco Camino Gonzalez via Unsplash
Association Brain Food 