Aaron Wolowiec

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Achieve more: The art of collaboration

Aaron Wolowiec

In terms of professional development and creating dynamic member experiences, it could be the difference between planning the same conference year after year and developing a compelling experience – delivered in a unique and interactive way – that inspires learning, engagement and community.

Michigan 100
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No more masses for association marketers

Aaron Wolowiec

As such, marketers are moving away from mass emails, instead sending customized communications to members – which translates into more meaningful member experiences. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

As such, marketers are moving away from mass emails, instead sending customized communications to members – which translates into more meaningful member experiences. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140
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Stop spamming your members

Aaron Wolowiec

Add a staff person to the distribution list to ensure quality control; this person should monitor communications with the member experience in mind and raise any concerns to improve future practice. Always include an opt-out option when sending mass emails.

Survey 100