article thumbnail

Why Just One Kind of Member Research Isn’t Enough

Associations Now

Quantitative and qualitative methods for understanding members, then, are better viewed as complements, a yin and yang, each supporting the other. Ask engaged members when they realized the value of the association and many can tell you the exact moment. Please share your experience in the comments.

article thumbnail

When did you last map your member touchpoints?

Optimist Consulting

Understanding how your members and potential members experience your organisation is an important insight in membership development. It is easy to think we know what members are experiencing, but unless you understand and monitor where the organisation ‘touches’ them you won’t truly know what their experience is.

Review 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Leverage Data to Drive Member Engagement. Learn how to increase meeting attendance, boost revenue and lower marketing costs, maintain relevance with your members, and overall improve the member experience.

Tucson 262
article thumbnail

Associations and the Network Effect

Smooth The Path

I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industry research, to having clients find me for custom member research. Networking is one of the top values we provide our members. Making conference networking more inclusive.

Florida 76
article thumbnail

Study Holds Key to Association Member Engagement

Smooth The Path

Related: Industry Study Brings a New Way for Association Professionals to Think About Member Engagement. The New Member Engagement Rule of Three. Fueling Exceptional New Member Experiences: Strategies for Member Onboarding, Engagement, and Retention E-book.

article thumbnail

Many Organizations Accidentally Ignore New Members

Smooth The Path

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. As you can probably imagine, neither inspired me to renew.

article thumbnail

Learn About Members’ Why

Smooth The Path

Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys. Likely you have gotten a lot of what -type insights.