Elevating Engagement

MAY 5, 2023

People are now officially over-surveyed. The standard survey is kind of boring, and people tend to race through them without reading the directions. If you need to field a more standard survey, check out Typeform , the rare survey platform where engagement is built into each interaction. Think out of the feedback box!

Survey 65

Survey Tools Examples Member Insights 65

Smooth The Path

APRIL 7, 2016

Members want to be heard. Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? How does this apply to member insights? Related posts: The members we should focus on.

Member Insights 60

Member Insights Member Research Survey Report 60

MemberClicks

NOVEMBER 17, 2022

Other organizations’ members may love the Q&A sessions and being more interactive with speakers. If you’ve held this event before (or an event similar to it), hopefully you collected feedback via a post-event survey. What were some of the main takeaways you got from those surveys?

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Survey Member Insights Examples Maine 72

Smooth The Path

JUNE 7, 2018

When surveys stop working but you still need to learn more about member’s challenges, problems, opinion, needs, wants, and goals. You analyzed member data and conducted surveys, here’s what is next. Helping members answer the questions that matter most.

Member Research 88

Member Research Survey Member Insights 88

Association Analytics

FEBRUARY 14, 2022

We suggest that you have a conversation and not send a survey. Ask, “Do you want better member insights to inform strategy?” Think about this from the perspective of where you are coming from, where you are now, and what you want to achieve. Ask your colleagues questions. Be sure to ask stakeholders in different departments.

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How To Case Study Cost Revenue 169

Association Success

NOVEMBER 28, 2017

Check in with your member community through surveys to find out what’s working and what has to go. Your members are on a journey with your association. Having conversations with your members at various points in their journey can yield valuable insights into member acquisition, engagement and retention.

Survey 62

Survey Sample Member Insights Industry 62

MemberClicks

MAY 9, 2022

Now that you know why you should involve your members in your event planning, here are the questions you definitely should be asking. This member survey question could be an open-ended question, or in a multiple-choice format. How to ask your members these questions before planning an association event. Email survey.

Event Planning 52

Event Planning Survey Review Social Media 52

Nimble AMS

APRIL 6, 2022

Other customer favorites that assist staff in job efficiency include Survey Monkey, Phone2Action, Mass Mailer, Slack, Aircall CTI, and All Aboard. . Customer success story: Increasing member retention with IACP. Because of predictive analytics, IACP saw a dramatic improvement in its member retention rates. .

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Software Missouri Revenue Innovation 125

Smooth The Path

JANUARY 24, 2019

Qualitative is not statistically significant, and unless your membership is very small, we cannot capture every member’s voice. Many quantitative surveys can be statistically significant, and they are usually open to every member. Quantitative, like surveys, is statistically significant.

Member Research 60

Member Research Strategy Sample Survey 60

Associations Now

JULY 19, 2019

The app created a more seamless process for registering, accessing brochures, and responding to surveys,” she says. Maddie Grant, a mid-career professional herself, writes on Association Success that associations need to better acknowledge and leverage mid-career members’ insights.

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Conference Social Media Member Insights Leadership 66

Smooth The Path

APRIL 3, 2016

When you have seemingly unanswerable questions about members it is slow data that holds the answer. Related posts: Please ask members. Before you go to your go-to member insight methodology. Data and association decision making. The post Slow Data vs. Fast Data appeared first on Smooth The Path.

Member Insights 60

Member Insights Conference Member Research Survey 60

Smooth The Path

DECEMBER 21, 2015

While observation as a market research tactic is working exceptionally well for retailers and for consumer products companies we association executives, on the other hand, don’t often see our members in their natural work habitat doing their everyday duties. Data and surveys are both limited.

Member Research 94

Member Research Survey Marketing Products 94

MemberClicks

OCTOBER 23, 2023

Consider all the exclusive resources, networking opportunities, training sessions, and other benefits that members gain access to. Delve into the specifics: Are there industry webinars exclusive to members? Insightful articles that tap into the latest trends? Use trade association membership software to send out surveys.

How To 52

How To FAQ Software Florida 52

Smooth The Path

FEBRUARY 28, 2017

It is time to discover your members’ stories. Related: You analyzed member data and conducted surveys, here’s what to do next. Do you know that member surveys can be risky? Member surveys miss context.

Survey 60

Survey Analysis Content Member Research 60

Smooth The Path

NOVEMBER 6, 2016

In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. The board also has the research results and they are currently developing the strategic plan based on these insights.

Case Study 104

Case Study Project Member Insights Association Value 104

Smooth The Path

FEBRUARY 17, 2016

Even vendors are conducting industry benchmarking surveys much like the ones we publish and they are hosting conferences too. Associations have members, an annual conference, a directory and some kind of publication. Associations also may conduct benchmark surveys, lobby, train, certify or mentor. Focus on What We Do.

Directory 60

Directory Innovation Survey Project 60

Smooth The Path

JUNE 30, 2016

Related: Members need association help when they face change or start something new. Did you know that member surveys can be risky? The award-winning process for association innovation. The post One Thing We can do to Prepare for Change appeared first on Smooth The Path.

Innovation 74

Innovation Survey Process Member Insights 74

Smooth The Path

JUNE 19, 2016

We ask the questions we think we want to know the answers to but members see those questions and find they would rather answer some other more important questions. Online surveys don’t allow and don’t prompt members to add important questions and then answer them. Qualitative member research methods do.

Member Research 68

Member Research Survey Project Education 68

Smooth The Path

APRIL 21, 2016

Beware of one question surveys for associations. Should we look outside the association to talk to prospective young members? The post Don’t Ask for Feedback from Members Who Are Too New appeared first on Smooth The Path. Related: Data and association decision-making.

Survey 60

Survey Member Research Member Insights 60

Smooth The Path

AUGUST 2, 2016

Likely members think the value of their membership is more than or less than we think they think it is. Likely members have better or worse experiences with the association than we guess they do. Likely members like the conference more or less than we assume they do. Surveys like this illustrate the point [h/t Velvet Chainsaw].

Member Research 60

Member Research Survey Conference Strategy 60

Smooth The Path

MAY 3, 2018

.” “Every year my membership is becoming less of value,” thinks a member. “Our long-time members are becoming more and more an at-risk segment but, networking and professional development ranks highest on our satisfaction survey and we are delivering those two things. They should be happy.”

Innovation 87

Innovation Recruiting Recruitment Leadership 87

Smooth The Path

FEBRUARY 21, 2016

When making a strategic decision on the basis of qualitative data (a member survey, our own data or third party data) ask these questions: Who responded and are these the members we most need insight from? But sometimes they are not. How did we ask the question? Are we interpreting the answer correctly ?

Survey 60

Survey Member Research Member Insights Strategy 60

Smooth The Path

APRIL 19, 2016

When you are ready to ask members all of the questions you are so curious about, let’s talk. You analyzed member data and conducted surveys, here’s what is next. It is easy to misinterpret members’ opinions when observing their behavior. Related articles: Slow data vs. fast data.

Survey 60

Survey Member Research Member Insights Member Experience 60

Reid All About it

MAY 14, 2021

Hear insights culled from OnBoard’s 2021 Board Effectiveness Survey. Vasan Selliah, Member Insight and Engagement Manager, CSAE. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. Wed 5/19 at 2 p.m. – The Future of Board Work: Increasing Effectiveness in Digital Settings. 1 CAE credit.

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St. Louis Technology Strategy Conference 341

Smooth The Path

FEBRUARY 9, 2017

Hearing member’s stories is such a valuable thing, but these stories can be tricky to hear. Quick heat-of-the-moment online, email or phone feedback from members can be laden with emotion making the creator’s words convoluted or inaccurate. Surveys assume that we know all the possible answers, but we don’t.

Survey 60

Survey Project Conference Content 60

Reid All About it

APRIL 16, 2021

Various new factors are influencing association members’ conference participation in 2021. Vasan Selliah, Member Insight and Engagement Manager, CSAE. . – The Conference Roadmap to Recovery. Presenters: Joshua Slyman, Consultant, Strategic Services, Higher Logic. Jeff Horne, CEO and Co-Founder, Wicket. Thu 4/22 at 2 p.m.

Revenue 363

Revenue Strategy Team Content 363

Smooth The Path

JULY 30, 2020

Back in the old days of in-person meetings, member conversations helped only the members having the conversations. Not only do their conversations help them, but these conversations can also help us help them because these conversations are untapped rich qualitative member data.

Member Research 78

Member Research Video Report Technology 78

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. CAE credit.

Revenue 39

Revenue Education Strategy Leadership 39

Smooth The Path

MAY 12, 2016

Related: Don’t ask for feedback from members who are too new. Asking members to opt in after a bad member experience. The post Members Leave Associations Without a Sound appeared first on Smooth The Path. There are important things we may not know about the association.

Member Experience 60

Member Experience Member Research Member Insights Survey 60

Reid All About it

SEPTEMBER 13, 2019

Learn about the most efficient ways to survey your participants as well as effective questions to include on event evaluations while taking into account what you’re trying to understand. good data for every stage of the member lifecycle. Presenter: Monica Finch, Head of Communications & Brand at Classy. Tue 9/17 at 2 p.m.

DC 34

DC Washington Revenue Review 34

Reid All About it

FEBRUARY 11, 2022

Check out the results of the AMS/CRM Selection Survey conducted by 501Works, in partnership with Branching Knowledge. And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there. AMS/CRM software selection. CAE credits. More info/register.

Content 39

Content Strategy Technology Analysis 39