Aaron Wolowiec

SEPTEMBER 20, 2016

As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources.

America 100

America Michigan Report Education 100

Aaron Wolowiec

MAY 31, 2016

Giving members a voice is key to community success. Communities that provide a formal feedback system, multi-tiered advocacy program and member-led community programs far outperformed their peers. Although still relatively new, online communities are quickly becoming popular platforms for engagement, discussion and membership.

Strategy 140

Strategy Social Media Report Class 140

Aaron Wolowiec

MAY 6, 2014

It’s again a reminder of the important intersection and relationship between learning and logistics, particularly as it relates to association education programs. Members believe the most important function of an association is to provide training and professional development. Note: The final reason is related to advocacy.).

Education 100

Education Michigan Certificate Revenue 100

Aaron Wolowiec

DECEMBER 16, 2014

I was all things communications, media relations and public relations. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing. The median size was 1,001 to 5,000 members.

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

JANUARY 7, 2014

This year I’m recommending in your communications with members that you simply emphasize brevity and clarity. And by this I simply mean identifying and promoting only key messages in our communications with members. So if we intend to be briefer and clearer this year, we must think more like a member and less like staff (i.e.,

Communications 100

Communications Michigan Products Marketing 100

Aaron Wolowiec

MARCH 24, 2015

Many associations already employ a LMS, and since they retain experts in niche and trendy areas, they’re prime to offer their members a MOOC-like learning opportunity. Use the promotional power of a MOOC to ‘claim’ a hot topic and gain recognition as the go-to source for related educational material.

Mooc 100

Mooc LMS Learning Management System Social Media 100

Aaron Wolowiec

APRIL 12, 2016

Every day, I scanned news outlets across the nation and throughout the state to see which issues may affect my daily operations, but more importantly, the operations of our members. Your organization doesn’t want to be caught in the middle of a public relations quagmire. Think federal and state funding!

Social Media 100

Social Media Communications Analysis Education 100

Aaron Wolowiec

JUNE 10, 2014

And people notice: If a member is trying to decide which association to join, your organization’s commitment to social responsibility could make that decision a bit easier. The association community is founded upon the passion, integrity and commitment of members,” Wolowiec said. “As If you can, donate to those organizations.

Social Media 100

Social Media Committee Team Maine 100

Aaron Wolowiec

OCTOBER 18, 2016

At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Most respondents believe they are good at creating relevant content, and more than half are conducting communication-specific surveys at least once every 12–24 months to stay on top of members’ needs.

Communications 100

Communications Survey Social Media Revenue 100

Aaron Wolowiec

MAY 31, 2016

Giving members a voice is key to community success. Communities that provide a formal feedback system, multi-tiered advocacy program and member-led community programs far outperformed their peers. Although still relatively new, online communities are quickly becoming popular platforms for engagement, discussion and membership.

Strategy 100

Strategy Social Media Report Class 100

Aaron Wolowiec

JULY 22, 2014

Last Christmas, I saved nearly $100 because I was a member. And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me. Simply put: Membership has its perks.

Social Media 100

Social Media Recruiting Recruitment Report 100

Aaron Wolowiec

APRIL 8, 2014

What are the leading economic and business or professional influences facing the association’s members and what are the implications of these forces on their attitudes and behaviors relative to engagement? Things were humming along pretty well a few years ago. And then 2007 hit. Stocks and investments plummeted. Luxuries fell by the wayside.

Maine 100

Maine Marketing Strategy Industry 100

Aaron Wolowiec

MARCH 25, 2014

Associations are beginning to grow their education departments by bringing member education online. Selling courses and certifications online provides a new revenue source for the association while adding more value for members. Here are my suggestions for best-in-class member education: Give members what they need and want.

Learning Management System 100

Learning Management System LMS Education Course 100

Aaron Wolowiec

MAY 27, 2014

I would argue that while each of those areas are important to keeping an association running, the connections that you facilitate – which members can’t get anywhere else – are equally important. I love the idea of a simple survey asking three to five questions that aren’t necessarily conference related. Now let’s connect those dots.

Social Media 100

Social Media Conference Content Survey 100

Aaron Wolowiec

JANUARY 14, 2014

By now, many of you may have heard about the epic public relations failure of BWL in response to mid-Michigan’s days-long power outage after a major ice storm, dubbed “Icepocalypse.” Identify all your potential audiences and tier them based on type of crisis: internal (board members, employees, retirees, volunteers, donors, etc.)

Michigan 100

Michigan Social Media Communications Case Study 100

Aaron Wolowiec

JANUARY 19, 2016

And it seems more associations are connecting with members on social media. So maybe this is why 58 percent of those surveyed say members ignore at least half the communications they receive. Create a survey and ask your members, for example, whether they prefer digital or print communications – and why. But let’s face it.

Communications 100

Communications Social Media Newsletter Video 100

Aaron Wolowiec

AUGUST 10, 2015

Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional. After all, it’s a marketer’s job to explain why membership is valuable, and this means keeping members from losing interest – enter the skill set I referenced above. That’s a problem.

Report 100

Report Marketing Detroit Social Media 100

Aaron Wolowiec

DECEMBER 3, 2013

Event Garde represents a pushing of the boundaries of what is accepted as the norm or status quo, especially as it relates to continuing education,” he wrote for the website. “By Cally Hill, director of client relations. From the beginning, Cally Hill , director of client relations, has managed the ins and outs of the business.

Michigan 100

Michigan Report Innovation Team 100

Aaron Wolowiec

MAY 26, 2015

It has become a fact of life for learners of all ages, and particularly for those who are coming up through the K-12 and higher education systems – in other words, future association members and lifelong learning customers. In other words, if appropriate methods for achieving the desired learning objectives are used, the medium (e.g.,

Mooc 100

Mooc Authoring Tools Course Cost 100

Aaron Wolowiec

FEBRUARY 25, 2014

Cases in point: Lobbyists became government relations professionals; recording merchandisers became Music Biz. Micro-volunteering is emerging as a smart way to expand your volunteer pool and build engagement among your less connected members. Editor’s note: See a related blog post for more on this. This is for them.

Las Vegas 100

Las Vegas Innovation Conference Technology 100

Aaron Wolowiec

OCTOBER 11, 2012

Record the number of times each of these key words appears throughout this document specifically related to member learning (as opposed to the professional development of staff members, board members and volunteer leaders or any other possible reference). Member learning is not well-represented in the strategic plan.

Analysis 100

Analysis Survey Education Revenue 100

Aaron Wolowiec

MARCH 25, 2013

As a former club president and district board member, I was eager to give back to this next generation of leaders and (fingers crossed) association professionals. Members of the Kiwanis International family include Kiwanis (adults), Circle K (college students) and Key Club. Content not good – 13 responses. Nerves – 12 responses.

Michigan 100

Michigan Content Leadership Products 100

Aaron Wolowiec

FEBRUARY 2, 2016

This investment (of both time and money) has already allowed me to better connect with my client’s members. My first-hand glimpse into their world allows me to better relate and collaborate. The teambuilding opportunities and shared experiences are both memorable and invaluable.

Handbook 100

Handbook Course Education Content 100

Aaron Wolowiec

SEPTEMBER 9, 2014

So what if someone hacked into your system and stole your members’ credit card numbers? A new report by Pell Center for International Relations and Public Policy at Salve Regina University advocates for such an organization, arguing a lack of skills and information is undermining efforts to improve cyber security.

Report 100

Report Tips System Technology 100

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Mobile is a great opportunity to serve your members better with tools and services to meet each member’s need,” she said.

Social Media 100

Social Media Survey Video Technology 100

Aaron Wolowiec

JUNE 24, 2014

Designing a learning experience members can’t re-create or find elsewhere. With member feedback in mind and a desire to create a more engaging learning experience, the National Association of Secondary School Principals made a fundamental shift in how knowledge was acquired and delivered at the NASSP Ignite 2013 Conference.

Washington 100

Washington Conference System Technology 100

Aaron Wolowiec

APRIL 9, 2012

Based upon the goals and objectives of each specific program, these individuals bring to their organizations a wealth of knowledge and experience which they draw upon when building an effective strategy for educating members. What is the one work-related issue/challenge that’s kept you up at night within the last year?”).

Strategy 100

Strategy Blended Learning Survey Case Study 100

Aaron Wolowiec

APRIL 1, 2014

Attendees were led through a series of exercises that allowed them to reflect on what they thought about each trend, how they believed the trend related to their organizations and any action items they might want to explore upon returning home. The social media imperative. Fortunately, our colleagues were not shy. Final thoughts.

Social Media 100

Social Media Review Conference Resources 100

Aaron Wolowiec

JULY 26, 2016

This ensures all team members are on the same page, work towards a common goal and focus their efforts to achieve similar objectives. Managers, meanwhile, should realize the significance of the learning and understand how they can facilitate the learning process for their team members and create opportunities for them to apply the knowledge.

Organization 113

Organization Case Study Course Analysis 113

Aaron Wolowiec

JULY 3, 2012

their personal and professional passions related to the theme of transformation. A simple check of Google Maps indicates that in relation to Grand Rapids, Muncie is nearly due south – though, of course, the route will be slightly less direct. The following week, I once again make friends with my mobile office.

Indiana 100

Indiana Michigan Cost Case Study 100

Aaron Wolowiec

JULY 26, 2016

This ensures all team members are on the same page, work towards a common goal and focus their efforts to achieve similar objectives. Managers, meanwhile, should realize the significance of the learning and understand how they can facilitate the learning process for their team members and create opportunities for them to apply the knowledge.

Organization 100

Organization Case Study Course Analysis 100

Aaron Wolowiec

JULY 14, 2015

Most employers consider interns valuable team members and delegate professional responsibilities to them – many of the same responsibilities for which employees receive compensation. There are clearly defined learning objectives/goals related to the professional goals of the student’s academic coursework.

millennials 100

millennials Philadelphia Guidelines Education 100

Aaron Wolowiec

JULY 13, 2015

Most employers consider interns valuable team members and delegate professional responsibilities to them – many of the same responsibilities for which employees receive compensation. There are clearly defined learning objectives/goals related to the professional goals of the student’s academic coursework.

millennials 100

millennials Philadelphia Guidelines Education 100

Aaron Wolowiec

JUNE 25, 2013

That said, there are now opportunities to deliver content and an experience to members wherever they are and in ways they find convenient, affordable, engaging and valuable.”. Just a few of the topics on the agenda: sustainability, technology, working more efficiently, membership marketing and governmental relations.

Georgia 100

Georgia Atlanta Michigan Social Media 100

Aaron Wolowiec

AUGUST 7, 2012

The question is: How will you edge out the competition, secure member loyalty and become a provider of choice? What changes did you see in your members? We think the answer lies in self-directed learning. So, my question to you is this: Has your organization experimented with self-directed learning? What challenges did you face?

St. Louis 100

St. Louis Dallas Education Resources 100

Aaron Wolowiec

JUNE 11, 2013

With leaner staffs, associations are working harder to serve members – those same members who may decide association fees just aren’t in the budget. Donna Oser, founder of Vital Associations and chair of the ORGPRO Task Force It’s no secret Michigan’s economy is suffering. In fact, nearly every industry feels the effects.

Michigan 100

Michigan Education Conference Technology 100

Aaron Wolowiec

MAY 8, 2012

If that weren’t already enough, the related idiom – never mind – is equally as telling (and discouraging). I mean for our members, vendors and partners, as well. It means don’t bother or don’t concern yourself. So, what’s the point?

Innovation 100

Innovation Guidelines Course Leadership 100