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Member Research is Important. So How Should We Do It?

Association Adviser

To keep members invested in your association and industry, it’s important to conduct member research into their priorities & professional needs. The post Member Research is Important. Heres' how. So How Should We Do It? appeared first on Association Adviser.

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Announcing an Entirely New Methodology for Member Research

Smooth The Path

The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? Is behavioral data continually monitored?

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When is it Time to Turn to Qualitative Member Research?

Smooth The Path

You analyzed member data and conducted surveys, here’s what is next. Helping members answer the questions that matter most. The post When is it Time to Turn to Qualitative Member Research? appeared first on Smooth The Path.

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A Member Research Strategy to Consider

Smooth The Path

Have you got questions for your members? The post A Member Research Strategy to Consider appeared first on Smooth The Path. Get started with the qualitative, deep-dive method and then, if more information is needed, continue with quantitative.

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Daily Buzz: A Better Strategy for Member Research

Associations Now

The post Daily Buzz: A Better Strategy for Member Research appeared first on Associations Now. Younger generations of employees seem to have aggressively embraced a “hustle” working style. Why is that—and what does it say about the next generation of work? Erin Griffith of The New York Times assesses the trend.

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Using member research

Optimist Consulting

Last week 30 membership professionals gathered to hear about member research and what it can do for an organisation. The first presentation, from Seb Elsworth at ACEVO (where I used to work), the charity CEO membership body, who focused on using research to inform the strategic planning process. It was a really buzy night.

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Why Just One Kind of Member Research Isn’t Enough

Associations Now

That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based member research. How does your association balance various forms of member research, and how do you integrate them together?