article thumbnail

Member Research is Important. So How Should We Do It?

Association Adviser

To keep members invested in your association and industry, it’s important to conduct member research into their priorities & professional needs. The post Member Research is Important. Heres' how. So How Should We Do It? appeared first on Association Adviser.

article thumbnail

Announcing an Entirely New Methodology for Member Research

Smooth The Path

The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? Is behavioral data continually monitored?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

When is it Time to Turn to Qualitative Member Research?

Smooth The Path

You analyzed member data and conducted surveys, here’s what is next. Helping members answer the questions that matter most. The post When is it Time to Turn to Qualitative Member Research? appeared first on Smooth The Path.

article thumbnail

A Member Research Strategy to Consider

Smooth The Path

Have you got questions for your members? The post A Member Research Strategy to Consider appeared first on Smooth The Path. Get started with the qualitative, deep-dive method and then, if more information is needed, continue with quantitative.

article thumbnail

Using member research

Optimist Consulting

Last week 30 membership professionals gathered to hear about member research and what it can do for an organisation. The first presentation, from Seb Elsworth at ACEVO (where I used to work), the charity CEO membership body, who focused on using research to inform the strategic planning process. It was a really buzy night.

article thumbnail

Making Virtual Exhibiting and Sponsorship Worthwhile

Smooth The Path

Most of the member research I do is core member research, but I have had the chance to conduct a good body of exhibitor/sponsor member research over the years. There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.”

article thumbnail

Board Member Focus Groups Tend To Be Wildly Inaccurate

Smooth The Path

When it comes to member research, and maybe even feedback, your board is not a reliable source. Board members may: Remember the good old days and want to return the association to that time. Board members add a ton of value to the organization, just not accurate member insights. A member research study to consider.