Smooth The Path

MAY 21, 2017

These six insights were straight from member research, and I have three more for you. A respondent said something like, “if I have to sit through one more session on social media I am going to stick a fork in my eye.” Some attendees do want to learn about social media.

Conference 104

Conference Social Media Leadership Member Research 104

Associations Now

AUGUST 9, 2019

In your social media analytics tool, you can overlay it with your mentions and social shares to shed some light on how your customers are sharing.”. If you’re launching a new website, take a hint from the Healthcare Financial Management Association , says member researcher Amanda Kaiser on Smooth the Path.

New York 88

New York Price Social Media Content 88

Association Success

MAY 28, 2019

When we launched our new brand in 2018 at our annual conference, Build Business, we rolled out a newly redesigned website and affiliated sites, social media platforms, and videos. To provide context on what considerations we made in our rebrand, we want to point out a few factors that went into our decision: Member Research.

Survey 113

Survey Social Media Marketing Member Research 113

Associations Now

AUGUST 27, 2018

It’s no secret that social media is a key marketing tool. On her Smooth the Path blog, member researcher Amanda Kaiser outlines how broken processes can inhibit engagement. Event Marketer breaks down five strategies for how to bring the technology to your conference. Is it time for a process audit?

Social Media 58

Social Media Recruiting Recruitment Report 58

Smooth The Path

JANUARY 24, 2016

Marketing associations share best practices for leveraging social media. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence.

Social Media 60

Social Media Member Research Tips Education 60

Optimist Consulting

APRIL 18, 2012

Tell your members – we communicated with the members before and during the project, and we are now starting to feedback the survey findings to them. We also use a variety of methods (online, offline and social media) to reach them.

Survey 100

Survey Project Social Media Communications 100

Associations Now

JANUARY 22, 2016

So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even member research. “Attendance isn’t as projected.” Even worse: You’ve been called to your CEO’s office to update her on how things are going. What’s the worst-case scenario?

Boston 40

Boston Project Social Media Communications 40