Remove membership newsletters

Principled Innovation

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Serious Questions: What will it take for your association’s stakeholders to thrive?

Principled Innovation

Serious Questions newsletter. Each issue of the newsletter presents a serious question on which I offer my thoughts for newsletter subscribers. Blog once the current month’s issue of the newsletter is released. Serious Questions newsletter, please subscribe today. Serious Questions newsletter.

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The era of strategic planning is over

Principled Innovation

Associations struggling to explain the value of membership. ’s new Serious Questions electronic newsletter! Associations struggling with declining business models. Associations unable to generate organic growth through innovation. Relevance is still a losing argument , but the conversation is clearly happening.

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Five reasons why membership is killing association business models: Part I

Principled Innovation

Membership is perhaps the most sacred tenet in all of association orthodoxy. Indeed, for many organizations, the membership imperative defines the very existence of the association: membership is who they are and what they do. Reason #1: Membership-centric business models organize all value around the membership relationship.

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Five reasons why membership is killing association business models: Part II

Principled Innovation

Membership is perhaps the most sacred tenet in all of association orthodoxy. Indeed, for many organizations, the membership imperative defines the very existence of the association: membership is who they are and what they do. If you have not done so already, I recommend you read Part I.

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Associations Unorthodox Shift #1: De-emphasize membership

Principled Innovation

The commitment to growing membership lives within the DNA of all associations. Indeed, the phrase, “membership organization” may well be the most orthodox description of an association’s organizational identity. Membership has become a pass-through, with the effect of commoditizing traditional “pay-to-play” arrangements.

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Five reasons why membership is killing association business models: Part III

Principled Innovation

Membership is perhaps the most sacred tenet in all of association orthodoxy. Indeed, for many organizations, the membership imperative defines the very existence of the association: membership is who they are and what they do. My purpose in presenting this series is not to suggest that membership is evil.

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Associations Unorthodox e-book available on August 8

Principled Innovation

” In the e-book, Jeff challenges boards, CEOs, C-Suite executives and other key contributors to break free of the association community’s orthodox beliefs and make six radical shifts toward the future to help their organizations thrive in the face of relentless societal transformation: De-emphasize membership. Eliminate budgets.

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