Remove membership

Principled Innovation

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Associations Unorthodox Shift #1: De-emphasize membership

Principled Innovation

The commitment to growing membership lives within the DNA of all associations. Indeed, the phrase, “membership organization” may well be the most orthodox description of an association’s organizational identity. Membership has become a pass-through, with the effect of commoditizing traditional “pay-to-play” arrangements.

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Five reasons why membership is killing association business models: Part III

Principled Innovation

Membership is perhaps the most sacred tenet in all of association orthodoxy. Indeed, for many organizations, the membership imperative defines the very existence of the association: membership is who they are and what they do. For some organizations, these investments have produced a meaningful return.

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Five reasons why membership is killing association business models: Part II

Principled Innovation

Membership is perhaps the most sacred tenet in all of association orthodoxy. Indeed, for many organizations, the membership imperative defines the very existence of the association: membership is who they are and what they do. If you have not done so already, I recommend you read Part I.

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Five reasons why membership is killing association business models: Part I

Principled Innovation

Membership is perhaps the most sacred tenet in all of association orthodoxy. Indeed, for many organizations, the membership imperative defines the very existence of the association: membership is who they are and what they do. Please share your ideas and insights in the comments below.

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Overcoming the association value gap: part II

Principled Innovation

In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. Unfortunately, since membership-centric business models wrap all value into membership, associations typically have few options for filling the gap that do not depend on membership.

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The era of strategic planning is over

Principled Innovation

During the more than twenty years I have worked in and with associations, it is my guess that organizations throughout our community have committed millions of dollars and hundreds of thousands of hours of staff and voluntary leader time to generate tens of thousands of pages of strategic plans and related documents.

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Jeff De Cagna serving as curator for ACE Symposium on July 12

Principled Innovation

The ACE Symposium will feature nine CEO Thought Leaders presenting 15-minute TED style talks organized into three critical conversation themes: the future of membership, the future of new value creation and the future of leadership.

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