State association's act with different priorities and with a more specific geographic scope than do national associations. Two great opportunities for the State Association CEO are to (1) attract national resources to benefit their local industry and (2) expose the association's local experts to the national stage.
Attracting resources can include promoting your state for national associations and businesses to bring their events to your area where state association members may have access to national experts and celebrities. This could be the only opportunity for remote small businesses to enjoy infamous industry educators without spending the time and money to travel.
State associations often represent the small business entrepreneur who employ experts acting at the front-lines of their industry. National (and even international) efforts often seek out those local entreprenuers and experts who, by nature, are flying under the radar. An alert state association identifies the local talent and actively connects that talent to the national projects that need them.
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