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How Facebook (and Social Media in General) Shifted Fundraising Strategies

Associations Now

But while social media keeps small nonprofits in the game, larger ones still have an advantage. That’s the key point underlined in “Success in an Online Giving Day: The Role of Social Media in Fundraising,” an academic paper recently published in ? Nonprofit and Voluntary Sector Quarterly [paywall].

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5 Ways to Maximize Your Fundraising Event Sponsorships

Achieve

You might create some common talking points about your organization and event for folks to share when they make an introduction, before presenting a formal invitation to become a sponsor. Use social media. He lives and golfs in Lincoln, Nebraska with his wife and three sons.

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Social Media Roundup: How AARP Won the Oscars, Too

Associations Now

AARP’s way of getting in on the Oscars conversation shows that “newsjacking” isn’t limited to social media. We’ve seen it a ton in the past year— companies and organizations finding ways to make themselves part of the conversation via social media during major events. Jack the News.

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Lunchtime Links: Peyton Manning’s Omaha Shoutout

Associations Now

That brought the city of Omaha, Nebraska, which doesn’t even have an NFL team, a little welcome attention. The Greater Omaha Convention and Visitors Bureau was certainly surprised—and pleased—when the largest city in Nebraska was trending on Twitter this weekend. — Official Omaha Info (@VisitOmaha) January 12, 2014.

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Futbol Fever Sparks Association Growth

SCD Group

founded in Lincoln, Nebraska, around the 2006 World Cup. Television and social media are propelling growth and excitement. I think that''s the big draw when it comes to social media," said Shannon Wilkinson, responsible for promotions for Tilted Kilt Pub & Eatery in Fort Myers. Membership is only $29.

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Newsjacking Offers Opportunities for Associations

SCD Group

David Meerman Scott “invented” the term newsjacking which he defines as “the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.” The weekend Wall Street Journal highlights a different example of newsjacking of the Oscar’s.

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Future of Work Manifesto

Jamie Notter

Maddie is the one who wrote it up, but it was the result of a weekend retreat last fall of twelve people (including me, Maddie and Charlie; Maddie lists them all in her post) in, of all places, Omaha, Nebraska. We’re talking about the kind of organizations where work doesn’t suck. Flow has value for the organization.

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