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6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

Association Briefings

Like a phoenix rising from the ashes, there’s been a resurgence in the use of enewsletters. These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. reaching 277.7

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Association Uses Facebook Live to Expand Education

Associations Now

Specifically, staff used it to introduce Phoenix as the new location of its annual meeting, discuss member benefits, and highlight new education offerings. “It’s a tool we used over the past year to introduce our staff and what we do, as well as discuss commonly asked questions we receive from members about their benefits.”.

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Niche Publishing: Your Content Strategy Can’t Stay Still

Associations Now

That’s right, phoenix, rise out of those ashes. The American Press Institute’s Need to Know newsletter doesn’t pretend to be much more than it is—a newsletter written with a voice. API doesn’t throw a ton of resources at the newsletter, but it’s designed to work effectively within those limitations.

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