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How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Press release titles should be relatively short,” Kane said. Release at an odd time. “

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AI: Great for Marketing. But Leave Your Member Newsletter to a Human

Association Briefings

Here are a few reasons you should leave your member newsletters to a human. Artificial intelligence has no place in an association-centric member newsletter. Ann Handley , chief content officer at MarketingProfs, says it best : “An email newsletter is the only place where individuals—not algorithms—are in control.” Handcuffed!

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How to Create a Job Board and Generate More Revenue

MemberClicks

Key features to look for in the right ready-made job board software include: Easy integration with existing membership software Automates processes Simple and fast set up Additional features that improve user experience: Surveys and polls Social sharing integration Newsletter generator ‘Featured Jobs’ highlight functionality 5.

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How content builds brand habits

Association Success

Others eagerly await an insightful newsletter that brightens their lunch hour. Publish a newsletter rounding up recent posts. Create press releases to attract media attention for standout reports. Whether they realize it or not, many people build their habits around consuming content. . You’ll need to: .

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. 2. Create a regular “value report. ”.

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Building Personas: Defining Your Audience

Higher Logic

Start by searching their site for testimonials, case studies, press releases, or newsletter signups. In terms of audience personas, wouldn’t it be nice to capture and target some of your competitors’ customers or prospects? Or at least better understand their motivations?

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Planning a Ribbon Cutting Ceremony: Your Essential Checklist

MemberClicks

Create a press release for your ribbon cutting that you can send to the media. Be sure to publicize your event on your social channels as well as your chamber of commerce newsletter in the weeks leading up to it. give paper copies to key attendees). Finally, send out reminder emails to attendees as the ceremony nears.