Membership Marketing

OCTOBER 27, 2021

But with tighter finances and resurgent inflation, many of the “as needed” associations may require a price increase. An essential consideration in raising dues is awareness of psychological price points. Ideally, prices ending in a 7 or 9 receive less resistance than those ending in zero to 4. How much should dues increase?

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Price Revenue Newsletter Cost 52

WBT Systems

FEBRUARY 6, 2018

Newsletter analytics. One way to identify this group of people is by sending out a poll to newsletter subscribers and online community participants. Discount that price based on the amount of feedback you’ll expect students to provide. Or, maybe the price is wrong. Review the numbers: Website and blog analytics.

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Associations Now

SEPTEMBER 2, 2015

When designing newsletters, flyers, or other promotional materials for your organization, should you have to be worried about things looking “too professional?” The post Wednesday Buzz: The Price of Looking Too Nice appeared first on Associations Now. ” Plus: A seven-step strategy-development template.

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Optimist Consulting

AUGUST 21, 2016

I always attend the conference and enjoy speaking there, so I’m happy to be able to offer readers of my e-newsletter access to specially discounted tickets to the conference. An Early Bird discounted ticket price is available until 2nd September, allowing you to save £50 off the full ticket price.

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Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. . More info/register. 1 CAE credit.

Chicago 200

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Reid All About it

NOVEMBER 20, 2020

Virtual conference pricing. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Maximizing Revenue through Smart Pricing Strategies. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Can I get an amen?! Josh Spector ).

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Association Success

DECEMBER 16, 2019

Here are three examples of small-sized innovations we’ve implemented in 2019 at the Professional Pricing Society. While we were nervous they might share the newsletter with non-members, we realized they could download the PDF and share it regardless, so why not embrace this potential marketing and give our members what they want?

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Innovation Newsletter LMS Course 112

YourMembership

JUNE 12, 2012

I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable. Associations. Nonprofits + Foundations.

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MemberClicks

APRIL 19, 2024

An Example of a Value Proposition A simple sample example of a value proposition for a fast food restaurant could be “hot, delicious food served quickly at an affordable price.” These include “hot, delicious, served quickly, affordable price.”

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Discount Price Sample Marketing 52

Associations Now

DECEMBER 16, 2019

Although most leaders might see innovation as disruptive, transformative change to a process or product, Michael Tatonetti, director of certification and education for the Professional Pricing Society (PPS), argues that there is more to innovation than its large-scale ventures. “I

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Reid All About it

MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Lee Price, Viewfinder Partners ) Fresh networking ideas for in-person events. 1 CAE credit.

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Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.

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LMS Revenue Arlington Education 256

MemberClicks

OCTOBER 18, 2022

You could even bundle the membership and event registration at a discounted price, giving people even more of an incentive to join. You can only get so much from a web page or newsletter. But why not allow/encourage them to sign up for membership as well – right then and there ON the event registration page?

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EventMobi: Association Events

OCTOBER 19, 2023

Spotlight your members on your: Association website Social media platforms Newsletters Blog posts Podcasts And more Interviews and thought leadership posts allow prospective members to learn about who they’ll be able to network with if they join your association. Sometimes a brief price drop is enough to make people take the plunge.

How To 130

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WBT Systems

OCTOBER 3, 2017

Most likely the cream of the crop—professional development (PD) staff who knew about the survey because they read the Tagoras blog and/or newsletter—professionals who are themselves lifelong learners. Develop processes for e-learning product development and pricing. Who participates in this survey? Where would people like this work?

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Mooc LMS Sample Survey 192

Reid All About it

MAY 5, 2023

Before it’s too late, establish a daily oral hygiene habit that includes flossing and purple Listerine, or pay the price. Hear about creating an accurate competitive awareness, aligning with workforce and employer needs, positioning for price increases, entering new markets, and developing new products and services. More info/register.

Chicago 205

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Reid All About it

JUNE 25, 2021

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Would you like to subscribe to this newsletter? Dana Freker Doody at Trade Show News Network suggests how to solve their biggest gripe: not enough real engagement with show attendees. Quick hits.

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Associations Now

JUNE 5, 2019

Is there a transparent pricing model? I’ve been in situations where using the break-even formula (fixed costs/number of attendees + variable costs) would price us out of the market. I’ve worked with groups where the pricing is set because it just “feels” like $500. Are margins oversized and subject to price competition?

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Price Newsletter Cost Team 90

Reid All About it

MARCH 17, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. Valuable information for associations! But do you? 1 CAE credit.

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Revenue Certificate Committee Leadership 205

YourMembership

MARCH 9, 2012

Never assume that just because it was in your most recent newsletter that everyone knows about it. Membership Software Association Management Software. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Add-On Products. News + Press. Technology. Management Team. Partner Programs.

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MemberClicks

APRIL 4, 2023

The price range for membership website builders varies depending on each provider and the level of features and functionality they offer. Some website builders are included in your association management software price or offered in a bundle along with other management solutions. Explore pricing, product features and book a demo today!

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Price Directory Membership Management Software 52

Higher Logic

MAY 29, 2020

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Objection 1: Price. Price is always a valid concern – but what you’re proposing is worth the investment.

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Social Media Tools Member Engagement Revenue 254

Reid All About it

NOVEMBER 3, 2017

And I especially love it when others do it for me—those are the newsletters I value most. Hmm, a personalized curated newsletter might be one thing to turn passively loyal members and customers into actively loyal ones. – Price Sensitivity Analysis. Do you wonder if your association’s programs are priced correctly?

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Associations Now

APRIL 24, 2019

That price holds until someone goes to the bathroom. So, everyone does their best to “hold it,” because no one wants to be that person who caused the special pricing to end. It raises the stakes and creates interdependence to accomplish collective goals, and therefore raises the value proposition for your event. beer night.

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Price Cost Newsletter Examples 73

Higher Logic

FEBRUARY 8, 2018

From how to price offerings and ideas for new features or programs, to who they’re targeting - having a keen understanding of your competitors is critical. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. What content and search terms do they search for on your site?

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Press Release Case Study Newsletter Content 184

Freestone

MARCH 4, 2024

Consider leveraging a newsletter which highlights upcoming continuing education courses, exciting events, and special learning opportunities to show off your program. An association marketing strategy can also help you boost learner retention.

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YourMembership

MARCH 29, 2012

I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can [.]. Membership Software Association Management Software. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. News + Press.

Organization 150

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WBT Systems

JULY 31, 2018

A targeted newsletter and streaming video series helps them build rapport with prospects. Price these programs low enough for a ramen noodle budget or provide discounts to young members. AARP uses content marketing to connect to a different generation. Scholarships.

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Reid All About it

JULY 10, 2020

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” David Lerman, Senior Writer for Budget Newsletter, CQ Roll Call. Revenue and Pricing Strategies for Virtual Events.

Montana 365

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Higher Logic

MARCH 7, 2016

You may have heard of theSkimm -- it’s a daily newsletter geared towards fast paced women who needed to stay on top of world events. Their growth and loyalty are particularly impressive feats since the newsletter is only a few years old. Each morning, subscribers receive a quick, witty compilation of the most pressing news of the day.

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Smooth The Path

MARCH 19, 2019

One of the most widely used techniques within and outside of the association community is to offer free e-newsletter subscriptions. Offering a weekly free e-newsletter which can be the same as the one your members get, or different, can be content marketing at its best.

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Sample Newsletter Content Strategy 79

Association Success

FEBRUARY 20, 2018

While the local store might be friendlier, and the shopping mall might offer a more exciting experience, shopping online became a game of bargain hunting, competitive pricing, and convenience. People shopped online motivated purely by financial benefits. And why should we not, with this information, work to use this data to create value?

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Newsletter Library Social Media Price 64

Associations Now

OCTOBER 9, 2018

Organizations have to opt in to get the verified icon, but once obtained, it can validate you and your content, as well as give consumers better access to contact information, newsletter subscriptions, and more. You need to price your meeting right to meet your attendance goals. Other Links of Note. Need marketing inspiration?

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Price Newsletter Membership Management Review 58

MemberClicks

JULY 5, 2022

Build, grow and monetize your audience through memberships, newsletters and other tools. The plugin’s top features include: Search/Filter, FES, Claim, Pricing Plan, Multi-Criteria Reviews/Ratings, Inbox, Ad Campaign, Appointment Booking, Events, Coupons, User/Admin Dashboards. Cost: $49/month. WildApricot. Cost: $69/one time.

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SilkStart

JANUARY 8, 2018

These factors are compounded by real barriers to access; much of the tech that can help associations do better work is priced for the private sector. We write blog posts, share resources on social media and through our monthly newsletter, and host monthly webinars with experts who share insight into relevant issues, programs, and trends.

Technology 61

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WBT Systems

SEPTEMBER 26, 2017

In the “Related Content” sections on your website pages, digital and print articles, and newsletter items, feature online learning programs. Never stop reminding your audience about your eLearning programs and your differentiator. Incentivize instructors and students to publicly share their enthusiasm for online courses.

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EventMobi: Association Events

SEPTEMBER 21, 2023

While pausing membership might lose members access to special benefits, you could continue to send them your newsletter, for example. If your feedback shows that members are pausing or canceling due to financial reasons, you may also want to offer a compassionate pricing option.

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