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More Than Clicks: Rethink Your Newsletter to Boost Engagement

Associations Now

Associations often rely on newsletters to share news with their members, but how do you know if they’re effective? One communication expert discusses ways to retool your newsletter to better engage readers. Newsletters are often an integral part of an association’s communication toolbelt.

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How Vimeo’s Community Helps Them Create Better Products

Higher Logic

Alexandra spoke about how she works with current Vimeo users to do usability testing on new products. Higher Logic: Tell us more about your background in community management and product usability testing. Higher Logic: Tell us more about your background in community management and product usability testing.

Products 254
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Five Tips for Improving Your Email Newsletter Workflow

Associations Now

Trying to reach your audience with an email newsletter? Consider these tips for newsletter success. Whether you’re starting a newsletter or refreshing on an email product you’ve already built, a lot has to go right before you hit “send.” If you’re just curating links,a tool like MailChimp might be overkill.

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Your Member Newsletter Template

Robert Skrob

How do you write an email newsletter that generates engagement, gets subscribers excited again about the value you deliver and improves retention? Unfortunately, most subscription businesses default to “me, me, me” speak in their attempts at email newsletters. They write about their products and what they deliver.

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March Update: Resources to Help Your Organization Adapt During the Pandemic

Wild Apricot

In this month's newsletter, you'll find out about our online user summit, two new product enhancements, a podcast on improving your social media presence, and more.

Resources 252
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AI: Great for Marketing. But Leave Your Member Newsletter to a Human

Association Briefings

Here are a few reasons you should leave your member newsletters to a human. You’ve seen it in action when you use Netflix (suggested binge-worthy shows for your preferences) and Amazon (suggested products based on past purchases). Artificial intelligence has no place in an association-centric member newsletter. Handcuffed!

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?April Update: Finding New Opportunities During a Pandemic?

Wild Apricot

In this month's newsletter, you'll find out about upcoming webinars, recent product updates, and more to help your organization adapt during the pandemic.