The Role of Association CEO


Whether your association budget is large with many staff or your budget is small with few or no full-time staff, the responsibilities of the CEO are common and many. The difference is the CEO of the small association is responsible beyond the level of leadership but also involved directly with implementation down to the administrative task. Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader.

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Sunday, August 1, 2010

Volunteer Development

You need champions of your cause from among volunteer members, including committee and board people. Staff is less effective at attracting participants and followers than are the members themselves. The best use of staff is in the support role to follow through on the excitement a volunteer has created among prospects.

This said, however, volunteer champions certainly need a head cheerleader to guide them. The association CEO or COO should include that role in their list of important responsibilities.

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