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More Than Clicks: Rethink Your Newsletter to Boost Engagement

Associations Now

Associations often rely on newsletters to share news with their members, but how do you know if they’re effective? One communication expert discusses ways to retool your newsletter to better engage readers. Newsletters are often an integral part of an association’s communication toolbelt.

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Innovative Content Strategy spotlight: American Society for Nondestructive Testing

The Association 100

Its focus on underrepresented NDT Level II inspectors/technicians through tailored newsletters, outreach videos and unique events such as the Technician Open House exemplifies its innovative approach. It created a unified content strategy transcending individual initiatives across all departments.

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10 point checklist to maximise impact of member e-newsletters

Optimist Consulting

On 3 rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. What are the open and click through rates for your e-newsletter? Here are my thoughts on making the most of email newsletters to members to help your open/click through rates: 1.Be

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5 Reasons Why Associations Should Use Vertical Video

GrowthZone

Smartphone use has disrupted the way we create and consume videos, but people love to hate vertical video – or do they ? Vertical video has become the new default, despite the fact that the human eye prefers a horizontal plane. According to Ooyala, 58% of video plays worldwide are shown on mobile devices.

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GrowthZone | ChamberMaster Customers Recognized at 2023 ACCE Annual Convention

GrowthZone

Award of Excellence Winners – Category One Videos Good News Friday | Cambria Regional Chamber of Commerce (Pa.) Good News Friday is a weekly video produced to share good news from throughout the region, particularly about the chamber’s members.

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Kickstart a Video Campaign with this Simple Process

Forj

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level. Video can be a scary thing, especially if you’re the one in it.

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4 types of ungated content to create to engage your audience

Association Success

Craft an engaging email newsletter. The insurance giant offers two newsletter options: A regular round-up of new posts from the Aetna blog. The insurance giant offers two newsletter options: A regular round-up of new posts from the Aetna blog. Entertain through video content. MORE: Why you need video content.

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