Association Universe

Cut through communication clutter

Aaron Wolowiec

JANUARY 19, 2016

More than one-half of respondents have optimized their websites for mobile, while more than one-third have done so for newsletters and blogs for mobile. Start with subject lines for emails and e-newsletters. Case in point: Event Garde started incorporating video into our e-newsletters a few months ago. But let’s face it.

Communications

Communications Social Media Newsletter Video

The communications struggle continues

Aaron Wolowiec

OCTOBER 18, 2016

While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles. This year, more associations reported success in helping their members find desired information quickly and keeping them informed about education opportunities and events.

Communications

Communications Survey Social Media Revenue

A look back at 2015

Aaron Wolowiec

NOVEMBER 17, 2015

In addition, Event Garde published a newsletter each month, with an average open rate of 600. As an education resource, each newsletter included links to stories or blog posts we found inspiring and informative. In addition, we featured “bright ideas,” in each newsletter and, of course, an Event Gardeian of the Month.

Michigan

Michigan Newsletter Atlanta Content

The communications struggle continues

Aaron Wolowiec

OCTOBER 18, 2016

While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles. This year, more associations reported success in helping their members find desired information quickly and keeping them informed about education opportunities and events.

Communications

Communications Survey Social Media Revenue

The makings of marketing mavens

Aaron Wolowiec

DECEMBER 16, 2014

Almost 90 percent of associations include an e-mail newsletter in their digital marketing portfolio, but only 41 percent use an e-mail preference center. For example, e-mail newsletters and campaigns should be consistent with branding (the look and feel of the association). The same goes with blogs.

Marketing

Marketing Social Media Content Report

Pay attention to what matters most

Aaron Wolowiec

SEPTEMBER 13, 2016

Email messages were the most popular, followed by e-newsletters. While millennials indicated they’re much more willing to use social media platforms to connect with associations, email is still the No. 1 communication tool. In terms of frequency, members said monthly communication is optimal. So what does this all mean?

millennials

millennials Social Media Communications Newsletter

Bonus content: Event Garde e-News – May edition

Aaron Wolowiec

MAY 1, 2014

The first edition of Event Garde’s monthly e-newsletter launches today (and we’re sharing here some of the bonus content from that publication). If you’re not yet signed up for our quick, fun, easy-to-read tips, news and association industry information, click here to join our mailing list. .

Content

Content Michigan millennials Newsletter

Feel the love

Aaron Wolowiec

FEBRUARY 24, 2015

Touchpoints are all the ways in which you engage members, from telephone interactions to email newsletters to social media. “A good referral program is easy to understand, lets the member know what kind of people to refer, is worth the member’s time and makes the referral process quick and easy to complete.”.

Survey

Survey Newsletter Marketing Social Media

Extreme trends or the new normal?

Aaron Wolowiec

JULY 9, 2013

Gone are the days of 10-page newsletters and here to stay are the days of SMS alerts. De Cagna argues that face-to-face experiences are becoming obsolete. By offering more digital platforms, associations will better engage and serve their members in the methods they prefer. During its annual meeting , which will be held Aug.

Georgia

Georgia Social Media Atlanta Innovation

Call for Presentations: Dead or Alive?

Aaron Wolowiec

NOVEMBER 4, 2014

If you’re approaching content development in a new or unique way, we’d love to interview you for a future blog post or newsletter feature. So what process are you adopting in 2015: a call for presentations, curation, crowdsourcing or some combination of the three?

Michigan

Michigan Committee Survey Content

Curating conference content to promote member engagement

Aaron Wolowiec

JULY 18, 2012

Speakers, vendors, attendees and staff could be invited to transform important topics presented at the conference into valuable resources such as blog posts, newsletter articles, white papers or videos. Develop a library of resources. Aggregate social media content.

Member Engagement

Member Engagement Content Conference Social Media

New data: Volunteerism at an all-time low

Aaron Wolowiec

MARCH 11, 2014

You can ask people to suggest topics for your newsletter, magazine, blog, webinars or conference, or vote on topics others have suggested. Engel and Hoffman suggest asking what interests volunteers, and it can be done casually during drinks, a quick poll or during a conference call.

millennials

millennials Survey Report Newsletter

Goodbye e-learning

Aaron Wolowiec

FEBRUARY 11, 2014

There’s a goldmine of information in the report, which you can get for free if you subscribe to Tagoras’ free e-newsletter. “Association Learning + Technology 2014” is designed to help association leaders strategize for a new learning landscape, while meeting their members’ needs for convenient and quick access to information.

Social Media

Social Media System Technology Survey

Accelerating the Spread of Knowledge, Learning and Collaboration

Aaron Wolowiec

FEBRUARY 17, 2015

He is also the editor of Learning TRENDS by Elliott Masie , an Internet newsletter read by more than 52,000 business executives worldwide, and a regular columnist in professional publications, including CLO Magazine. Moreover, he is the author of a dozen books, and is the convener of Learning 2015.

Conference

Conference Case Study Video Education

Achieve more: The art of collaboration

Aaron Wolowiec

MAY 2, 2012

Naturally, these projects gain the attention of top leadership, are allotted disproportionately more time on the board agenda, and appear first in both the monthly newsletter and the year-end report. Many resources are funneled into this department to ensure success and, ultimately, to create value and best serve the membership.

Michigan

Michigan Innovation Leadership Newsletter

18 tips for negotiating with speakers

Aaron Wolowiec

NOVEMBER 27, 2012

More and more, speakers are being asked to participate in additional activities beyond the presentation itself.

Tips

Tips Cost Video Conference

No more masses for association marketers

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Remember that newsletter I referenced? So every month, I jump into Constant Contact to look at stats. Admittedly, I’m a word nerd, but I find the stats and data fascinating. I get excited when the click and open rates increase. So…what are your thoughts?

Marketing

Marketing Email Marketing Newsletter Report

No more masses for association marketers

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Remember that newsletter I referenced? So every month, I jump into Constant Contact to look at stats. Admittedly, I’m a word nerd, but I find the stats and data fascinating. I get excited when the click and open rates increase. So…what are your thoughts?

Marketing

Marketing Email Marketing Newsletter Report

Practice what we preach: Breathing life into curated content

Aaron Wolowiec

AUGUST 3, 2012

We have individuals in each room provide input and then develop a blog post or update in a newsletter of what takes place. So, I thought I’d conduct a bit of my own content curation and share with you highlights from the webinar chat transcript as yet another example of how organizations can curate content (and, subsequently, add value).

Content

Content Video Conference Social Media

Bright Idea: Less is more

Aaron Wolowiec

MAY 11, 2018

Recognizing the dying state of newsletters, the American Association of PAs downsized to a single e-newsletter to deliver news while better engaging its members.

Newsletter

Transforming your community into a collaborative learning environment

Aaron Wolowiec

DECEMBER 13, 2012

Newsletter/magazine articles. Following are just some of the ways you might consider sharing your content with association constituents: Newsletter. Audio/video recordings. Social media feeds/conversations. Participant discussions/chat transcripts. Question/answer summaries. Program outlines/white papers. YouTube videos. Case studies.

Content

Content Newsletter Social Media Case Study

7 secrets of thinking like an entrepreneur

Aaron Wolowiec

MAY 3, 2016

blogs, newsletters, websites, magazines). Therefore, carefully delineate the three buckets that comprise your learning portfolio before moving forward: In-person programs (e.g., annual meetings, multi-day conferences, full/half-day programs); Digital/online programs (e.g., podcasts, webinars); and. Secret 3: Choose your mindset.

Education

Education Newsletter Report Process

Is it time for an event sponsorships makeover?

Aaron Wolowiec

JUNE 16, 2015

At the event, the sponsorship package includes signage at a specific education session that reaches the sponsor’s targeted attendees, permission to distribute a leave-behind, such as a key for each attendee, at the education sessions that will unlock a prize at the sponsor’s booth, and an online banner in the event’s daily e-newsletter.

Price

Price Revenue Discount Newsletter

Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

OCTOBER 21, 2014

Our suggestion is to email this link to potential respondents or include it in an e-newsletter to your members. Most online survey tools will allow you to include a link to the survey in your member outreach efforts.

Survey

Survey How To Sample Revenue

Association Universe

Aaron Wolowiec

Cut through communication clutter

The communications struggle continues

Trending Sources

A look back at 2015

The communications struggle continues

The makings of marketing mavens

Pay attention to what matters most

Bonus content: Event Garde e-News – May edition

Feel the love

Extreme trends or the new normal?

Call for Presentations: Dead or Alive?

Curating conference content to promote member engagement

New data: Volunteerism at an all-time low

Goodbye e-learning

Accelerating the Spread of Knowledge, Learning and Collaboration

Achieve more: The art of collaboration

18 tips for negotiating with speakers

No more masses for association marketers

No more masses for association marketers

Practice what we preach: Breathing life into curated content

Bright Idea: Less is more

Transforming your community into a collaborative learning environment

7 secrets of thinking like an entrepreneur

Is it time for an event sponsorships makeover?

Know Your Members Through Better Surveys: A How-To Guide

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