newsletters 
Association Subculture
DECEMBER 18, 2013
Cee Lo Green I was lucky enough to be asked to make a few contributions to a recent newsletter sent out from yourmembership.com about " 10 Things Every Association Executive Should Stop Doing in 2014. " Oo, oo, ooo I guess the change in my pocket Wasn''t enough I''m like, Forget you! And forget her too!
Association Subculture
FEBRUARY 27, 2014
Put that in the newsletter Barry so we can demonstrate our value to our members! No elected officials want to offend consumers or hurt poor people! unless you are talking about unemployment, education or health care.but I digress) 5) Cool! We got the amendment! Sales are safe! And that is where the conversation ends.
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Association Subculture
SEPTEMBER 8, 2011
What if it wasnt vision "and then" membership "and then" programs" and then "newsletter" but was vision "therefore" ???? What would change in our narrative about conference if we shifted from Continental Breakfast "and then" Breakouts "and then" Lunch "and then" Breakouts.to Breakfast "therefore" ??? therefore" ??? therefore" ????
Association Subculture
APRIL 9, 2012
Here is a link to our BCSI ScoopIt e-newsletter. Here is a link to our Facebook Page , our Twitter account, our LinkedIn Group and our Google+ Page. Please like, follow, join and circle :D. Email me directly at shelly@alcornassociates.com for more information or to set up a time to talk.
Association Subculture
SEPTEMBER 7, 2011
Notice I didnt say "cram every link you can think of in your e-newsletter." Raise your voice to overcome the cultural noise we are surrounded by. Note, I didnt say increase the frequency of your communications. I said amplify. Use language. Use graphics. Use unique delivery systems. Be powerful and clear. Ask the tough questions. Dig deeper.
Association Subculture
DECEMBER 11, 2012
We sort of give gifts in terms of communications such as magazines and newsletters. If the only surprise was a dues increase, well then you just scored a negative two-fer on the "I love these guys" scale. Sometimes there is serendipity involved if the articles are particularly good. But in the information age, that isn't enough.
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