newsletters 
Eric Lanke
DECEMBER 17, 2018
We populate our weekly e-newsletter with information about our conferences. One of the activities we engage in to achieve that outcome is placing a promotional article in each week's e-newsletter. We published more articles in our e-newsletter than we ever have before!" What else do you expect us to do?"
Eric Lanke
MAY 30, 2016
You must read our newsletters and attend our conferences. Because association members generally have little loyalty to the vehicle of their association's newsletters and conferences. Or a newsletter as containing "information of direct relevance to your business or career." If you want a member to care about your services (i.e.,
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Eric Lanke
MAY 20, 2019
Show me the pageviews of the people coming to our site because they've bookmarked it, or they clicked on one of the links in our member e-newsletter. Our members aren't doing that. Those are the right pageviews to watch and pay attention to, because those are much more likely to be our members.
Eric Lanke
AUGUST 27, 2018
I stopped reading their newsletters and stopped signing up for their webinars. The connections I was looking for were not there, or were in such short supply that I would have to expend tremendously more time, money, and energy to find them and make them work for me and my association. So, I checked out. My decision had been made.
Eric Lanke
AUGUST 6, 2018
She had been observing us from afar, reading our newsletters and tapping into our social media feeds. I'll admit, it was flattering to hear her talk about all the success she could see that we have had. She'd been on our website and had reviewed all of our programs.
Eric Lanke
JUNE 6, 2016
Who are the articles in your newsletter written for? We like to think that we're all responsive to the needs of our members. But, are you sure? Who designed your website? Who picks speakers for your Annual Conference? In all of these areas, please, stop putting up signs.
Eric Lanke
MARCH 28, 2016
If we did that, we'd miss the next member meeting, the next newsletter deadline, the next dues cycle. There is seldom (or, seemingly, never) a time when we can put our "car" in the shop, or even pull it over to the side of the road, and get the thing fixed properly. We'd fall hopelessly behind schedule, and never, ever catch up again.
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