newsletters 
Jamie Notter
JANUARY 27, 2015
The members read our newsletters, attend our events, buy our products, join our association. When we think about engagement–which could mean customers, members, or even employees–we very often think of it in one-way terms. Like THEY engage with US. The customers watch our ads, visit our stores, buy our stuff.
Jamie Notter
DECEMBER 20, 2013
And no, those compelling needs are not things like discounts, membership cards, and newsletters. Sure, a community will need a group of people that share a common interest (we get that), but you can’t galvanize people until you have a set of compelling needs. No, it’s not even “content.”
Jamie Notter
DECEMBER 26, 2013
This was hands-down the top post, mostly thanks to SmartBrief who linked to it in one of their newsletters. So here are the posts that (generally speaking) got the most attention this year: 1. An Open Letter to Human Resources. The Connection Between Strategy and Operations.
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