Remove newsletters

Spark Consulting

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Boosting Membership Retention from the Start: Your Members’ First 3 Months

Spark Consulting

Prepare to welcome your new members in your next newsletter. Keep a running list of all your new members (particularly as they fall between newsletters) and make SURE you don’t forget anyone. A quick tweet or Facebook post garners the attention of your new members and gives them that “VIP” feeling. Who doesn’t love a shoutout?!).

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Getting Good WOM

Spark Consulting

Check out Andy Sernovitz’s blog or sign up for his GasPedal e-newsletter (at the blog). It’s portable – they can share it easily. It’s repeatable – the message is not too complicated. Want to find out more about WOM? Image credit: YHP. marketing Andy Sernovitz Word of Mouth'

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Membership Marketing on a Shoestring Budget, NAHB-Style

Spark Consulting

Automate your blog content posting into an e-newsletter – for bonus points, let your members set their preferences for topics they’d like to hear about, and send PERSONALIZED e-newsletters. Give a firm a sponsorship in exchange for reduced rent, or for providing incentive prizes for a membership contes.

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Association Alumni Networks

Spark Consulting

They posit things like discounts, company swag, free insights or intelligence reports, and alumni newsletters for company alumni. A special newsletter? The authors also stress that there needs to be a two-way exchange of value. It got me thinking: why don’t we have association alumni networks? A LinkedIn or Facebook group?

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Seven Keys to Great Testimonials

Spark Consulting

ASAE’s June 2010 Communications Section newsletter (login required) listed 7 key questions to ask to generate compelling testimonials: Why did you choose to participate with <your program>? In other words, to use testimonials. What are your 3 favorite things about your participation and why?

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What I’m Reading

Spark Consulting

E-newsletters still work, and work well. Five simple tips to improve your retention rate. How do you keep your student members as they graduate? Build a bridge. Jamie Notter argues that employee turnover is a useless metric. Make yours better.

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Mission Driven Volunteer Q&A

Spark Consulting

You can ask people to suggest topics for your newsletter, magazine, blog, webinars, or conference, or vote on topics others have suggested, a la sxsw. ASAE turned that on its head by creating the “writers pool,” an email group that helps their editors find story ideas and contacts. EE: They’re almost limitless.