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Aaron Wolowiec
OCTOBER 18, 2016
While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles. In general, associations are doing a better job at organizing information and making it accessible to their members, as well as keeping their members informed about new events and education,” Naylor says.
Aaron Wolowiec
JANUARY 19, 2016
More than one-half of respondents have optimized their websites for mobile, while more than one-third have done so for newsletters and blogs for mobile. To their credit, associations are working hard to shed their stereotype as overly cautious, slow-moving, bureaucratic organizations,” Naylor said. But let’s face it.
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Aaron Wolowiec
NOVEMBER 17, 2015
And individually, we belong to networks and organizations that enhance our personal and professional goals. In addition, Event Garde published a newsletter each month, with an average open rate of 600. As an education resource, each newsletter included links to stories or blog posts we found inspiring and informative.
Aaron Wolowiec
SEPTEMBER 13, 2016
Furthermore, many professional organizations take pride in providing numerous meetings and conferences when instead they should focus on job opportunities, credentialing and certifications, Abila found. Understanding generations and how they like to engage now is essential for any organization,” Abila said. 1 communication tool.
Aaron Wolowiec
OCTOBER 18, 2016
While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles. In general, associations are doing a better job at organizing information and making it accessible to their members, as well as keeping their members informed about new events and education,” Naylor says.
Aaron Wolowiec
DECEMBER 16, 2014
Almost 90 percent of associations include an e-mail newsletter in their digital marketing portfolio, but only 41 percent use an e-mail preference center. For example, e-mail newsletters and campaigns should be consistent with branding (the look and feel of the association). The same goes with blogs.
Aaron Wolowiec
JULY 18, 2012
You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Schedule follow-on education. Develop a library of resources.
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