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Principled Innovation

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Five reasons why membership is killing association business models: Part I

Principled Innovation

Far beyond solving immediate problems or servicing short-term needs, association business models must be designed to provide meaningful support to their stakeholders as they pursue their deepest aspirations, on their terms and on their time. ’s new Serious Questions electronic newsletter! In the meantime, sign up today for P.I.’s

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Five reasons why membership is killing association business models: Part II

Principled Innovation

For decades, nearly all key business decisions about women’s products and services were made in corporate boardrooms populated almost entirely by men. s new Serious Questions electronic newsletter! Reason #4: Membership-centric business models ask members to make the most important decisions about new value creation.

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Associations Unorthodox Shift #1: De-emphasize membership

Principled Innovation

Not only is membership orthodoxy deeply inculcated into the mindsets that association leaders bring to their businesses today, but association workflows are supported and reinforced by products, services and advice delivered by consultants, technology companies and other providers operating on the same membership-centric belief system.

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