Remove newsletters
article thumbnail

4 types of ungated content to create to engage your audience

Association Success

Craft an engaging email newsletter. The insurance giant offers two newsletter options: A regular round-up of new posts from the Aetna blog. You don’t have to create all of your content from scratch to publish a great newsletter. Invest in a valuable white paper. Take Aetna , for example.

Content 148
article thumbnail

Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Associations can build thought leadership through blogs, white papers, publications, and appearances on webinars and podcasts. One example of thought leadership is this blog!

Strategy 169
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Maximize Your Association’s LinkedIn Presence

MemberClicks

Mentioning it (quite frequently) in your organization’s newsletter. Download our free white paper! Emailing your members and encouraging them to follow your company page. Adding a LinkedIn “follow” icon on your website (and possibly even in your email templates). But tip: Keep your CTAs clear and concise.

How To 52
article thumbnail

To Mentor or Not To Mentor

Smooth The Path

Podcasts, videos, and e-newsletter articles can shine a light on members. Member author book lists, blog lists, and link lists to member-written white papers and resources can all help members get the awareness they need. When members are looking for this type of benefit, again, many formats could be employed.

article thumbnail

Defining Your Markets for Campaign Efficiency

Vanguard Tech

Then gather data from external sources through white papers and published research. Many of the vendors you work with develop white papers and webinars. She purchases publications and white papers occasionally. You can obtain a lot of lifestyle information for virtually nothing.

article thumbnail

5 myths to avoid when marketing for associations

MultiBriefs

The IFMA's website is stocked with white papers, educational materials, and tools to show prospective members the value of joining. Learn more about using branded newsletters to deliver personalized member content.

article thumbnail

Eric Lanke: The Mind of the Community

Eric Lanke

At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly. The added emphasis is mine, not the white papers. image source.