Potomac Core

JANUARY 4, 2017

These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. Each of these organizations demonstrate how advocacy drives business outcomes. Even though the U.S. economy grew at a brisk 3.5%

Cost 132

Cost Member Engagement Recruiting Recruitment 132

Potomac Core

MAY 3, 2018

As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. Their focus was to get a clear picture on the challenges facing their members and align the organization with the business success that the Industry wants to achieve.

Strategy 154

Strategy Arizona DC United States 154

Potomac Core

AUGUST 3, 2016

Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Potomac Core

JANUARY 31, 2017

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. In doing so you, can position your organization as disruptive growth agents for the industry or the Profession you serve. Disrupt Ourselves. 4 Association Disruption Strategies.

Strategy 100

Strategy eBook Virginia Survey 100

Potomac Core

APRIL 26, 2017

If anything, they want your organization to stop selling stuff. When your Trade Association was launched, your founders were focused on how an organization could address business challenges and achieve specific outcomes. Boards who are highly engaged and strategic in focus outperform those organizations who are not.

eBook 119

eBook Cost Revenue Industry 119

Potomac Core

MAY 17, 2016

Does your organization address some or all of the factors that define the recession ready association? This is already occurring as some organizations are successfully transforming their associations into the role of “ positive disruptor.”. Why External Focus. 3 Key Strategies to Become the Recession Ready Association.

eBook 147

eBook Survey Member Engagement Industry 147

Potomac Core

DECEMBER 27, 2017

This means organizations will require new and different external research to understand what tools they must provide in order to help their members make progress. The process has been “an integral part of how the organization delivers increasing value to Club Management Professionals at each stage of their careers.”.

Products 119

Products America Boston United States 119

Potomac Core

JUNE 27, 2017

Your organizations can utilize focus groups and survey research to pinpoint industry and professional challenges that must be addressed. Since association boards and CEO’s want their organization to be more pro-active and less reactive, the push and pull doctrine is increasingly important.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Potomac Core

OCTOBER 29, 2017

Organizing a robust data collection process that includes Associations in the Supply Chain will build actionable information. The organization has forged relationships with regulatory agencies that have led in some situations to lower costs of compliance. Association Supply Chain Advocacy is Fueled by Actionable Research.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

Potomac Core

MAY 24, 2017

Being just another association means that members perceive your organization as focused on what it needs instead of helping the members and their companies, professions or industries achieve their outcomes. Strategic growth and development is a longer term approach that connects your organization with the things that your members care about.

Case Study 119

Case Study Virginia Revenue Survey 119

Potomac Core

OCTOBER 26, 2016

In several instances, CEOs are collaborating with their boards and management teams to transform their organizations into strategic partners. These organizations are creating ongoing value by bringing the value chain together and engaging executives in ways that help them achieve industry outcomes. Strategic Member Engagement.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Potomac Core

APRIL 23, 2019

Imagine a fast paced organization with a fluid portfolio that sees its role as an Industry partner committed to transparent returns on time and money invested as it: Positions the Industry with its customers. These factors acknowledge GCCA’s role as market movers.

Recruiting 188

Recruiting Recruitment System Industry 188

Potomac Core

JUNE 8, 2016

As organizations consider these factors, is becoming a vital association too tall an order to fill? With Consumer Choice and competing providers in one market place, one organization is bringing all of the industries’ stakeholders together to envision a new and different future. What Is a Vital Association?

DC 100

DC eBook Member Engagement Innovation 100

Potomac Core

AUGUST 2, 2017

According to a survey conducted by the Association of Financial Professionals ( AFP ), “This marks the fifth consecutive quarter where organizations accumulated cash at a greater rate than they anticipated entering the quarter.” Your organization should begin with a professional survey utilizing a Data Scientist. One Size Fits None.

Member Engagement 100

Member Engagement eBook Survey Strategy 100

Potomac Core

JANUARY 6, 2016

Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations. They are organizations who: See themselves as strategic allies to the industries and professions they serve. Driverless Associations. What are Driverless Associations?

eBook 100

eBook Innovation America Certificate 100

Potomac Core

FEBRUARY 28, 2018

Communication and responsiveness on increasing consumer transparency concerns with NGOs (non-governmental organizations) and retailers who sell products. Moreover, your organization will continually add business impact to members because of the Customized Advocacy strategies that you develop. Members Hire Customized Advocacy.

California 132

California Analysis DC Products 132

Potomac Core

APRIL 19, 2016

At AOPL , (the Association of Oil Pipelines) the spike in federal activity requires increasing daily focus on two critical agencies, DOT (The Department of Transportation) and FERC (the Federal Energy Regulatory Commission) notes Andy Black, President and CEO of the organization. Big Data Drives Positive Disruption.

eBook 100

eBook DC Member Engagement Innovation 100

Potomac Core

OCTOBER 13, 2015

As waves of innovation, millennials, and baby boomer retirements alter future workforce design, forward thinking organizations can transform themselves and become professional development partners for their members. Future Workforce Needs. Hyper connected workers will have less interest in traditional career paths.

Innovation 100

Innovation millennials eBook Certificate 100

Potomac Core

APRIL 5, 2016

Discussions around Economic Data elevates Association Board conversations and the organization becomes the place where new industry solutions are developed. Organizations who utilize this framework are better aligned with member and professional outcomes and therefore have greater capacity to shift as market challenges or opportunities arise.

Innovation 100

Innovation Member Engagement eBook Industry 100

Potomac Core

MARCH 22, 2017

The following 3 Association Radical Transformation Strategies will help to radically transform your Association and better position your organization to more impactfully engage your members: Dispense with traditional Association Strategies, Connect the Value Chain. Identify similarities among business challenges and growth opportunities.

Strategy 114

Strategy eBook Cost Revenue 114

Potomac Core

MAY 3, 2016

Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability. With Regulatory Agencies playing an ever increasing role, The Fertilizer Institute, similar to other Industry organizations, builds larger coalitions and maximizes stakeholder engagement.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Potomac Core

JULY 14, 2015

Your Association can accelerate member engagement if it: Is differentiated from services and the “experience” provided by other organizations. Organizations with upward trending 3-year operating results are far more likely to better understand member “up at night” issues and to engage members in acting upon those needs.

Strategy 100

Strategy eBook Member Engagement Discount 100

Potomac Core

AUGUST 18, 2015

Building a shared vision for the organization by creating a culture of “we” is key. economic growth, & global uncertainty provide the impetus to re position your organization from being a trade association to becoming a strategic business partner to the industries your association serves. Mergers & Acquisitions, modest U.S.

eBook 100

eBook Member Engagement Communications Innovation 100

Potomac Core

NOVEMBER 3, 2015

Once an organization reaches this point they move to what’s becoming a new trend where Associations are funding Industry Innovation. Utilizing their industry associations as a strategic platform, organizations are planning, budgeting, and investing dollars. Driving Industry Business Outcomes. For example: Brent J.

Innovation 100

Innovation Industry eBook America 100

Potomac Core

JUNE 30, 2016

These organizations also have the characteristics that define Post Brexit Associations. For Robb MacKie and his team, the association’s value proposition is an opportunity to effectively engage the industry while helping the organization keep its relevance. Collaborative and Quantifiable Industry Outcome Advocacy.

Survey 124

Survey Industry Innovation Member Engagement 124

Potomac Core

SEPTEMBER 14, 2016

How can your organization utilize its strategic planning process to help your members in new and different ways that increase your association’s relevance ? The flow of economic forecasts and performance , global crisis, disruptive innovation , and the real time updates on the U.S. elections are mind numbing.

eBook 100

eBook Member Engagement Industry Process 100

Potomac Core

SEPTEMBER 9, 2015

Since the tools to capture critical information about your constituencies are more readily available, your organization can gather and mine data more quickly. More importantly, the data can uncover new engagement opportunities that increase your association’s productivity and profitability.

Innovation 100

Innovation eBook Member Engagement Cost 100

Potomac Core

MARCH 17, 2015

As competition for member dues and participation increases, moving away from Association “outputs” to member business outcomes can help your organization achieve the competitive positioning it seeks ( [link] ).

eBook 100

eBook DC Member Engagement Newsletter 100

Potomac Core

MARCH 1, 2015

Member’s aren’t retaining their memberships or even joining new organizations just to buy things. Utilizing a highly engaged and strategic board task force will help your Association have a reality check. They are looking for strategic partners who help position and drive their industry‘s business and professional outcomes.

Strategy 100

Strategy eBook Member Engagement Survey 100

Potomac Core

FEBRUARY 18, 2015

How innovative your Association is today will dictate whether or not your organization will survive or thrive. As Associations assess their relevance, it might not necessarily be a time for celebration. Creative disruption in a twenty-four seven world makes it challenging for members to survive.

Innovation 100

Innovation eBook Member Engagement Process 100

Potomac Core

JUNE 3, 2015

Through a strategic planning process that transforms your organization from an inside out focus to an outside in focus. If your members face top line growth challenges, generational transfer issues, and evolving consumer expectations, how can your Association support member success?

Case Study 100

Case Study eBook Revenue Member Engagement 100

Potomac Core

JUNE 28, 2015

Yet the painful lessons from these resignations can help your organization reposition itself and drive accelerated member engagement and achieve improved operating performance. What Association doesn’t want to slow down its Member Resignations and improve retention performance?

eBook 100

eBook Member Engagement Products Review 100

Potomac Core

MARCH 22, 2016

Can positive association disruption reverse the fortunes for industry professionals and an organization? In a weak economic growth environment, it’s a daunting task. According to the 2016 PWC U.S. CEO Survey concerns “over volatility and over-regulation are rising.” economic growth was only 1%.

millennials 100

millennials America eBook Member Engagement 100

Potomac Core

MARCH 7, 2016

In a slow growth environment look for companies and professionals to continue to gravitate only to those organizations who move the needle for their industries. It’s also another opportunity for Associations to be Disruptors at a time when your members need your support to be successful in today’s challenging marketplace.

Strategy 100

Strategy DC eBook United States 100

Potomac Core

AUGUST 2, 2018

Steve Caldeira faced the Private Equity challenges as an Association Executive at two leading Trade organizations: International Franchise Association and now at the Household & Commercial Products Association. Understanding these differences will help Associations why Private Equity Hires Associations, Private Equity Fires Associations.

DC 132

DC Arlington United States Virginia 132