Five reasons why membership is killing association business models: Part I
JULY 17, 2012
Indeed, for many organizations, the membership imperative defines the very existence of the association: membership is who they are and what they do. Reason #1: Membership-centric business models organize all value around the membership relationship. Membership is perhaps the most sacred tenet in all of association orthodoxy.
What is Associations Unorthodox?
AUGUST 27, 2012
Each shift deals with an important area of association management in which doing what has always been done too often trumps the hard work of building our organizations to thrive, even right now when the latter is both an urgent priority and a non-trivial concern.
Associations Unorthodox e-book available on August 8
AUGUST 7, 2012
Jeff De Cagna’s new e-book, Associations Unorthodox: Six Really Radical Shifts Toward the Future , will be available as a free download beginning this Wednesday, August 8. The e-book was produced in collaboration with DC-based branding firm, CHIEF.
Five reasons why membership is killing association business models: Part III
JULY 31, 2012
Indeed, for many organizations, the membership imperative defines the very existence of the association: membership is who they are and what they do. For some organizations, these investments have produced a meaningful return. The vast majority of organizations will not be able to exit the membership business easily, and certainly not before they identify sustainable new revenue streams to replace membership dues.
Three design challenges for 21st century association business models
JANUARY 14, 2013
Association boards, CEOs and senior executives will need to answer a wide variety of questions as they embark on the work of developing new business models to enable their organizations to thrive over the next decade and beyond.
Ten “next truths” of governing the 21st century association
JANUARY 9, 2013
Governing is about nurturing shared responsibility for stewardship– While boards occupy the primary role in governing, they must conduct their work in ways that include other contributors and encourage them to accept responsibility for collaborating to build a stronger organization.
Associations Unorthodox Shift #3:Eliminate budgets
SEPTEMBER 4, 2012
As a general rule, associations are risk averse organizations, instinctively conservative in every way, especially with their financial resources. On the contrary, giving up the reassurance provided by fixed budget targets, and accepting the uncertainty of a more flexible approach to resource allocation across high-level strategic priorities, means association leaders will need an easily accessible system for monitoring their organizations’ financial condition in real time.
Empathy, new value creation and the stakeholders of the future
APRIL 8, 2013
For association leaders committed to building their organizations to thrive in the years ahead, empathy is anything but a threat. In early January, I wrote a post on six serious ideas for 2013 that included the concept of SED, which is short for serendipity, empathy and discovery. SED is a term I coined to inspire association leaders to shift their conversations about the future in a more generative direction.
Join Jeff for P.I./TMA Resources Executive Breakfast on March 6 in Alexandria, Virginia
JANUARY 30, 2013
Association boards have a unique and critical responsibility for building their organizations to thrive over the next decade and beyond, especially in the realm of business model sustainability. TMA Resources , located in Vienna, Virginia, provides member-centric organizations with the software solutions, services and partners that help keep their members and other constituents returning to them to find information, collaborate, learn and communicate with their communities.
Join Jeff for Better Boards Workshop on March 8 in Denver
JANUARY 16, 2013
RedRover is an award-winning national nonprofit organization, headquartered in Sacramento, California, that brings animals out of crisis and strengthens the bond between people and animals. Join Jeff De Cagna of Principled Innovation on Friday, March 8, 2013 in Denver for a full-day workshop on Building Better Boards , presented by the Colorado Society of Association Executives. Registration for the workshop is now open.
Serious Questions: Are associations dead?
OCTOBER 18, 2012
It is impossible to know for certain, but if you’re committed to building your organization’s capacity to thrive in the years ahead, your best option is to pursue what I call “the generative work of transformation,” and not more of the creeping incrementalism our community tends to prefer. In August, I launched the P. Serious Questions newsletter. Each issue of the newsletter presents a serious question on which I offer my thoughts for newsletter subscribers.
Overcoming the association value gap: part I
MARCH 25, 2013
My article “ Trapped in the Past ,” which appears in this month’s issue of Associations Now , challenges association boards to look beyond the richness of their own association membership experiences to recognize the unintended negative consequences of their organizations’ membership-centric business models. This post originally appeared on the Associations Now Leadership Blog on March 7, 2013.
Jeff De Cagna to deliver keynote at CESSE 2013 Annual Meeting
MARCH 31, 2013
Mr. Keane is the overall volunteer organizer for CESSE 2013. CESSE, which was incorporated in 1977, is an informal, not-for-profit international organization of chief executive officers and mid-to-senior level staff members of scientific and engineering societies. The participants in this meeting lead some of the most important and successful organizations in the association community.
Associations Unorthdox Shift #6: Build a strategically legitimate board
OCTOBER 10, 2012
For their organizations to succeed over the next decade and beyond, therefore, association boards must reassert their strategic legitimacy, or risk losing the support of the next generation of stakeholders. Boards and CEOs that can work together to engage in “the new work of governing” will demonstrate their strategic legitimacy, and place their organizations in a much stronger position to thrive in the years ahead.
P.I. Making Innovation Happen Survey is now open
JUNE 9, 2012
As innovation becomes a more significant strategic priority in the association community, Principled Innovation will be tracking the challenges association CEOs face in making innovation happen within their organizations. This survey’s findings will help association boards, CEOs, C-Suite executives and other association leaders better understand both the drivers and obstacles of innovation in organizations across our community.
Why business model thinking matters to associations
JUNE 9, 2012
Building a 21 st century organization is not an endeavor for the faint of heart. Working against both the irresistible forces of intense and relentless societal transformation and the immovable object of an enduring yet failing association orthodoxy, association boards, CEOs and C-Suite executives, along with other staff and voluntary leaders, must collaborate to prepare their organizations to thrive in a volatile and uncertain future.
Jeff De Cagna elected chair of RedRover Board of Directors
NOVEMBER 1, 2012
They perform the organization’s most important work: helping defenseless animals across the country who need our kindness and love everyday. RedRover is a national organization that focuses on bringing animals out of crisis and strengthening the bond between people and animals.
Announcing the Making Innovation Happen Survey!
JUNE 4, 2012
Innovation is certainly a major topic of conversation in our community these days, and more association CEOs are taking steps to build innovation as a deep capability in their organizations.
Jeff De Cagna serving as curator for ACE Symposium on July 12
APRIL 28, 2013
The ACE Symposium will feature nine CEO Thought Leaders presenting 15-minute TED style talks organized into three critical conversation themes: the future of membership, the future of new value creation and the future of leadership. I’m thrilled to be working with Jeff as we challenge CEOs to think in radically different ways about the future of their organizations.”
Overcoming the association value gap: part II
APRIL 2, 2013
It is an invention designed to create artificial predictability and a sense of security for risk-averse organizations. Instead of formulating value propositions based on what insiders believe about the value their organization should create for stakeholders, associations need to pursue ongoing “value conversations” by asking more powerful and generative questions about the kinds of value they can co-create with their stakeholders and their extended networks.
Associations Unorthodox Shift #2: Crowdsource strategy
AUGUST 28, 2012
Despite its inherent contradictions and obvious weaknesses, the work of strategic planning continues unabated in associations, perhaps because boards and CEOs have been told at every opportunity their organizations must have a strategic plan. To begin making the shift to crowdsource strategy, association leaders can reflect on the following key questions: +How can your organization benefit from not having a strategic plan?
Associations Unorthodox Shift #1: De-emphasize membership
AUGUST 21, 2012
Indeed, the phrase, “membership organization” may well be the most orthodox description of an association’s organizational identity. They must be organized around a flexible combination of compelling value propositions supported by strong brand equity, robust organizational capabilities and meaningful tangible and intangible incentives that combine to create new revenue streams and grow future market share.
Making Innovation Happen Survey: Preliminary Results
AUGUST 6, 2012
More than 100 association CEOs from across the country responded to the survey, and there are some very important findings for our community: +Association CEOs report they value innovation both personally and professionally, and recognize the necessity of innovation to create new value for their stakeholders as their organizations face increased competition in the years ahead.
The era of strategic planning is over
JULY 11, 2012
During the more than twenty years I have worked in and with associations, it is my guess that organizations throughout our community have committed millions of dollars and hundreds of thousands of hours of staff and voluntary leader time to generate tens of thousands of pages of strategic plans and related documents. Associations unable to generate organic growth through innovation.
Jeff De Cagna joins ATA Board of Directors
JULY 10, 2012
In addition to his service on the ATA Board, Jeff also serves as a director and Board vice chair of RedRover , a national organization that focuses on bringing animals out of crisis and strengthening the bond between people and animals. Jeff De Cagna FRSA FASAE, chief strategist and founder of Principled Innovation LLC, has been elected to the American Tinnitus Association (ATA) Board of Directors.
Association Chat: The Digital Organization
KiKi L'Italien's Acronym Soup
MARCH 24, 2015
The March 24, 2015 edition of Association Chat will focus on The Digital Organization - inspired by this great book. Is your association a digital organization? Does your organization focus on always improving? Do employees have room to experiment in your organization?
Build a Better Organization with Community
JUNE 28, 2016
But will community help your entire organization? When your organization fully embraces an online community, bringing every single customer into the fray, the beneficial effects of community trickle down into ever aspect of the organization.
Your Growing Organization Needs an Online Community
JULY 12, 2016
Online communities aren’t just for enormous, multinational companies -- small organizations need them, too, just as much as the behemoths do. How do communities make sense for small organizations, where every decision -- big or small -- can make a huge difference in your bottom line?
How to Organize Volunteers to Maximize Impact
Wild Apricot Blog
APRIL 12, 2016
So, how do you organize your volunteers in a way that maximizes their impact with your organization, and, you know… makes them want to stick it out in the long run? association nonprofit organize VolunteersWith over 62.5 million people volunteering in the US and 12.7 million in Canada, there’s certainly not a shortage volunteers.
Gamification: member organizations play for keeps
MARCH 12, 2013
Businesses and organizations are using this tactic to create brand awareness and drive user engagement. by 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations.
What 15 Year-Olds Can Teach Organizations About Content Strategy
NOVEMBER 9, 2015
Lack of support from within their own organization’s walls is often mentioned as a communications strategy struggle. She is a key representative of that organization, and she needs true feedback to properly steer her content strategy.
Benchmarking and its Application to Your Member-based Organization
JANUARY 12, 2012
Benchmarking and its Application to Your Member-based Organization. Benchmarking does several things for member-centric organizations: 1. 2 Comments to “Benchmarking and its Application to Your Member-based Organization” Linda Chreno says: January 12, 2012 at 11:27 am.
How Social Is YOUR organization?
APRIL 13, 2016
Some trivia for you: our first book, Humanize , was originally set to be titled “The Social Organization.” So take a look at your organization today. But are you a social organization? This will tell you if you really have a social organization.
Member Organizations: Listening Plus Action for Best Results
MARCH 29, 2012
Whether you are a member-centric organization or a corporation, listening is not enough. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control.
How Higher CEO Pay Can Impact an Entire Organization
MARCH 6, 2017
But higher executive pay, as the corporate sector well knows, tends to make your organization a magnet for extra scrutiny. But high pay that isn’t matched with benefits across the organization can make the CEO look like little more than a nicely gilded leader.
Search Engine Optimisation Benefits For Small Organizations
OCTOBER 30, 2015
As search engine rankings increase, organic visitors come in. Small business owners that do not use professional SEO services do not actually make the most of their online presence. They basically miss out on huge possible profits.
Top 5 Twitter Management Tips for Non-Profit Organizations to Increase Followers Organically
SEPTEMBER 25, 2015
The social media network isn’t just limited to commercial entities, but is also beneficial to a wide range of not-for-profit organizations who support various causes. The challenge for most organizations on Twitter lies in getting a good number of followers, and growing followers.
Conference Organizer: Proceed With Caution!
FEBRUARY 23, 2016
Danger, conference organizer! Too many organizations pat their leaders on the back for increased attendance, positive smile-sheet scores, or increases in sponsorship revenue. That elevates your position as a forward-looking, strategic conference professional in your organization.
Is Your Organization Compatible with Millennials?
JUNE 1, 2015
They will see the whole you as an organization. You need to BE an organization that makes sense to them. Since publishing When Millennials Take Over , we've been consistently approached by people wanting us to answer a central question: how do we attract Millennials?
Crowdsourcing for Organizations
JULY 28, 2011
What can an organization crowdsource? There are many platforms that have been launched to help organizations raise funds entirely online with friends, fans and followers in social networks making the ask and contributing smaller amounts but in larger quantities.