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OCTOBER 6, 2015

According to research from The Community Roundtable , “investing sufficiently in community teams so that the community is integrated across functional areas of the organization” increases both visibility with, and value to, the organization.”.

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NOVEMBER 5, 2015

For associations and other membership organizations, part of meeting members on their terms is allowing them to interact with your organization in the hours that are convenient for them. This trend in customer expectations extends well beyond consumer brands.

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MARCH 3, 2016

The organization hatched the idea, grew it, and presented it all on its own timeline. In the past, organizational innovation came from the spark of an idea applied to a well-funded research and development panel. This is no longer the case.

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NOVEMBER 21, 2016

In a less dramatic sense, if you’ve worked for an association or membership organization, selecting membership management software can feel the same way. Choosing software that is a good fit for your organization will help you engage members and achieve operational efficiencies, freeing up more time to focus on providing value for members.

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SEPTEMBER 21, 2016

That could mean that more local organizations are gunning for your audience, or that your competition has gone from your backyard to global. The internet has made it so much easier for small companies, large corporations, and organizations from around the world to zero in on your customers. Worry no more.

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DECEMBER 12, 2016

If your organization isn’t putting event information where its attendees are, on mobile, then you’re not engaging conference-goers effectively. 69% of event attendees said one of their top priorities was easy access to updates from meeting organizers. That means that 90% of your event attendees are on their smartphones.

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JUNE 9, 2016

Association members are like business customers, they come to your organization for help. They want to solve a problem, to learn, to grow in their industry, or to find ways to contribute to a cause. And, similar to a business, that’s what your association is built to do – help members by providing benefits.

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OCTOBER 12, 2016

Everyone wants data because, as Debbie King said, it can help organizations change. .” – Debbie King, CEO of Association Analytics. Data, even “big data,” has become a buzzword in both the business and association space.

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JULY 13, 2016

An employee takes an opportunity outside the organization, you get your new membership director and supporting staff trained on your AMS, member needs, and organizational policies - then the dreaded conversation happens again. Another employee is leaving, and you have to start all over.

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JANUARY 19, 2016

Why does an organization choose to build an online community? Reduce support costs? Product feedback and update suggestions? Drive sales? Well, all of these business outcomes aren’t possible if your community members aren’t engaging with each other.

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DECEMBER 15, 2015

All year long, we talk about building community and the impact that active communities can have on our organizations. However, sometimes the concepts and benefits that community strategies deliver can feel a bit abstract.

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NOVEMBER 21, 2016

In a less dramatic sense, if you’ve worked for an association or membership organization, selecting membership management software can feel the same way. He is surrounded by chalices and says to the hero: “Choose wisely, for while the true Grail will bring you life, the false Grail will take it from you.”.

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DECEMBER 29, 2015

As 2015 draws to a close, many organizations are busy gathering data to create strategies for 2016. Because online customer communities make real impacts on areas like customer retention, customer support, product development, etc., it’s just as important that you spend some time developing a strategy for your community going into 2016.

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MARCH 23, 2016

Attending conferences and industry events can be very exciting experiences for customers or members who are looking to network with people in your organization, their peers, and other experts. Live events can deliver a lot of enthusiam for your cause, company, or product.

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SEPTEMBER 6, 2016

Even the questions that I now know were seed questions from the organization didn’t have any responses. But when I logged in, I thought there was something wrong with my browser. Every group and discussion area was a ghost town.

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DECEMBER 3, 2015

According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations.

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DECEMBER 30, 2015

These are arguments online community platform providers hear all the time and it mostly involves a baby boomer-heavy organization. Our members aren’t on social media. Our members aren’t really computer literate. Management and the governing board often decide “boomers” just aren’t interested in the Internet and social media.

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FEBRUARY 16, 2016

However, many organizations struggle with getting their message across and end up annoying their community members, customers, and prospects to the point of being ignored. I’m sure by now everyone is familiar with the study that says about 91% of us check our email every day.

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MARCH 3, 2016

The organization hatched the idea, grew it, and presented it all on its own timeline. In the past, organizational innovation came from the spark of an idea applied to a well-funded research and development panel. This is no longer the case.

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FEBRUARY 25, 2016

Most organizations are unclear as to what is really going on within their online community unless they implement a way to track inactivity or passive actions within the group. The 1% Rule in Internet culture tells us that roughly 1% of your group creates original content. 9% respond to that content, contribute to it, or share it in some way.

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JULY 11, 2016

The internet is filled with stories of organizations instituting radical changes to make employees more invested, happier, and thus more productive.

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DECEMBER 2, 2015

One of the greatest challenges that organizations face when increasing customer or member engagement is figuring out how to get their members to engage with one another within the ir online community. After all, a lot of the value that people get from your online customer or member community depends on these interactions.

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DECEMBER 27, 2016

So if your organization could make someone feel nostalgic, it could help sell conference tickets, memberships, products or services. When your organization makes people feel nostalgic, you bring up positive reminiscent feelings that are then connected with your organization. What Is Nostalgia and Why Is It So Powerful?

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DECEMBER 9, 2015

When planning a community, it can be hard to distinguish just how your organization’s executives can support the community manager in building a successful customer community. However, this is a very important step because the executives are usually responsible for organizing and prioritizing company priorities and goals.

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OCTOBER 20, 2016

Often, the websites I land on are my first, even my only, contact with the organizations behind them. For associations and other membership organizations, hiring professional digital marketing help can have big benefits, as well as significant drawbacks. It’s probably the same for your members.

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DECEMBER 19, 2016

If your organization is considering a website redesign, make sure you think it through. Organic Search – Google, Bing, and Yahoo. Organic search is typically the biggest source of website traffic, but all these pages should be built around keywords or topics to help them “get found” by members and prospects.

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DECEMBER 5, 2016

To determine which AMS platform is right for your organization, you need to ask yourself and your vendor the right questions. Next, ensure that people from different areas of your organization are either directly involved (beware of too many cooks in the kitchen, though) or that they provide buy-in ahead of time. Scorecards.

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SEPTEMBER 17, 2015

Also, the people that you are recruiting are simultaneously being propositioned by other organizations. Convincing someone to volunteer time out of their over-scheduled life is no simple task. You’re competing against PTA, sports leagues, homework, aging parents, walking the dog, work schedules, even enjoying a night of doing nothing at all.

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SEPTEMBER 29, 2015

Organizations of all types and sizes have taken to emails as a primary way to get the word out about content offers, program, events, and products. Each serves its own purpose and comes with its own set of best practices advantages and disadvantages.

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SEPTEMBER 30, 2016

Even the organizations that aren’t consistently innovating seem to recognize its value. At that point, organizations lack the innovation they need to adapt around members and their changing needs. Realize the importance of buy-in at the top of your organization and get as many people involved as possible. Defining Innovation.

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SEPTEMBER 28, 2016

In relationships, it’s common to come across the dilemma of doing what’s best for the person or organization you love or doing what you want personally. Leaders no longer receive respect just because of the role they hold within an organization. As your association’s leader, you’re the foundation on which the organization runs.

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OCTOBER 12, 2016

Everyone wants data because, as Debbie King said, it can help organizations change. Well-organized tables with exact data points often allow for more detailed numbers analysis. .” – Debbie King, CEO of Association Analytics. Data, even “big data,” has become a buzzword in both the business and association space.

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OCTOBER 17, 2016

Specific learning areas can consist of learning and understanding anything from individual skills like SEO optimization or EXCEL to developing organization-wide strategies. Credentialing programs, another job training tool mentioned in the whitepaper, vary between industries and organizations.

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OCTOBER 5, 2016

He understood what it took to run a successful organization and helped create a brand that people are deeply loyal to. You are on a valuable mission in a time that’s tough on membership organizations. His legacy is still felt around the world every time someone looks at an iPhone. Jobs wasn’t shooting for “fine” or “good.”

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SEPTEMBER 19, 2016

It’s part of providing a richer experience for your members by ensuring that they hear from all facets of your organization. It helps improve the “know, like, and trust” that establishes relationships and keeps members invested in your organization.

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DECEMBER 21, 2016

As the organization you run turns its attention to digital experiences and technology-loving millennials (along with every other generation) you must be accessible online. These six tips will not only help with your bio as a business or association profession, they can also help you write about your organization as a whole.

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NOVEMBER 30, 2016

Find an organization of similar size and ask them what they use, try searching on Google, or visit one of the many review sites to get a taste for what people like and don’t like about the systems. Many platforms have changed. Does the site look professional? Is it up to date? If they’re not, what happened to make them switch?

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