Vanguard Tech

NOVEMBER 4, 2013

If only the same could be said for all association staff members managing websites and web-based accounts on behalf of their organizations. However, that e-mail address was the personal email address of an employee who hasn’t worked at the organization in over a year. Here’s a real life example. No password recovery.

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Tools System Social Media Marketing 70

Vanguard Tech

FEBRUARY 16, 2012

It's word of mouth that gets people to join your organization, buy your publications or attend an event. Why not be inspired by this Amazon tactic and leverage the space on your ecommerce, event reg or join confirmation page giving members the opportunity to tell the world how great their experience with your organization was?

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Tools Examples Organization 70

Vanguard Tech

SEPTEMBER 29, 2015

Of course, you want the budget so that you can bid right up to the penny and squeeze every dollar out of our organization for the least amount of work. What is a huge help, however, in the RFP process is to know what your budget is for the website redesign project you're requesting. You're saying.

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Vanguard Tech

APRIL 18, 2013

Creative Commons is a non-profit organization offering an alternative copyright structure where photographers and other creatives allow others to share, use or build upon their work (and it is more than just photos). But your organization is more than an annual meeting. This is where Creative Commons photos take center stage.

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Project Communications Tips Organization 70

Vanguard Tech

AUGUST 21, 2013

Brand Journalism enables your organization to craft and convey its own story in an engaging way that we’ve never experienced before. Organizations must embrace the new way that people receive and consume information. Why do so many organizations fall short with Brand Journalism? Talk about influence.

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New Jersey Social Media New York Communications 70

Vanguard Tech

SEPTEMBER 18, 2012

Enlist others throughout the organization to create content for your association website. Even if your content is created by many, it still needs to have the same voice as the rest of the organization. My content topics are aligned with our organization’s business. My association has an organization-wide content strategy.

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Content Marketing Dallas Guidelines 70

Vanguard Tech

NOVEMBER 9, 2011

I’ve heard how blogging is dead or that organizations just don’t get it. The hard part is finding, motivating and maintaining your content providers (the good news, is that blogging opens up that process to many more people in your organization). There needs to be a commitment from the organization to support the blog and its authors.

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Case Study Content Revenue Technology 70

Vanguard Tech

APRIL 8, 2013

Also a nice competitive advantage for your organization if you do this soon. In general, organizations are not thinking hard enough about their pricing models (maybe do a subscription to your website like this org does ) and how some simple shifts in mindset could do wonders for getting your members to log in again.

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Content Survey Price Industry 70

Vanguard Tech

MARCH 23, 2011

Let’s start with a closer look at the two organizations to understand how they arrived at such different reactions. Beyond this skin-deep comparison are more important differences including the stakeholders and their investment in the organization, executive compensation (and thus motivations and drivers), and internal politics.

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Social Media Sample Case Study America 70

Vanguard Tech

MAY 21, 2011

Make it like, "The best karaoke enthusiast organization in the United States," assuming you believe people might be searching "karaoke enthusiast organization" in Google to find you. It should include the keywords you hope people are putting into Google to find you. It shouldn't just say "Home" or "About Us". Lessen Copy.

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United States eBook Content Technology 70

Vanguard Tech

FEBRUARY 5, 2013

Thank you to these fine organizations (and the rest of our clients) for letting us be a part of your mission and letting us design your website. This is an opportunity for the organization to collect and promote the great work of their members. Learn more about the work of this organization on their website.

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Press Release Case Study Report Examples 70

Vanguard Tech

JUNE 5, 2012

On the flip side, if a member is subscribed to just ONE discussion group in a private, they are 90% more likely to renew their membership in your organization. Here are a few good stats from Higher Logic’s Social Networking Success Tour : It takes 3-6 touch points per individual to gain meaningful member engagement.

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Tips Chicago Tools Cost 70

Vanguard Tech

AUGUST 8, 2013

The reality is that website redesigns are now “marketing technology projects” that have to consider both the organization’s marketing and business goals while delivering a flexible technical infrastructure that allows the organization to scale and grow its content distribution. It is a powerful combination – mission and technology.

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Washington United States Project Content 70

Vanguard Tech

SEPTEMBER 20, 2011

Organizations go to great lengths to document policies and guidelines about can be shared online and how to interact in social media, but little thought has been given to adding email to these guidelines. It is still the most powerful tool organizations have to reach out to their members and drive that traffic.

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Conference Guidelines Social Media Email Marketing 70

Vanguard Tech

FEBRUARY 19, 2013

We wanted to explore how association websites support public relations efforts and how organizations can tap into their website to generate news coverage. But if your mission includes “promoting the industry,” are you considering the most important audience in promoting that story? What about journalists and the media?

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Press Release Social Media Content Report 70

Vanguard Tech

MARCH 7, 2013

New memberships, events, email, association website content, organizing volunteers and even generating support for a new program. That’s why it is so important for association professionals to learn and master their association management software (AMS) which is the heart of your organization and integrates with all other systems.

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Innovation Technology eBook Florida 70

Vanguard Tech

JUNE 18, 2013

But rather than take our advice, we asked our survey respondents, “What bit of advice would you offer to another organization about to take on a website redesign?” and “How long will it take?” The answers to those are simply “it depends.”. Here is what they had to offer: Plan for more time and cost.

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Vanguard Tech

MAY 23, 2013

While those are common issues we see on many association websites, this article is talking about the jargon that organizations use in their copy that can confuse and mislead readers. The researchers cited in the article used a tool called SMOG ( simple measure of gobbledygook) to measure their findings.

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Library Tips Content Tools 70

Vanguard Tech

MAY 15, 2012

Conduct a card sort to understand how users organize your content and the language they use to identify it. Assign a dedicated project manager. Invest time in the research phase. Interview staff and survey members to understand how and why they use the site.

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Case Study Project Guidelines Washington 70

Vanguard Tech

MARCH 1, 2013

Technology is a game changer and many of the organizations Brian cited recongnized the change too late. He makes excellent points about how the pace of business is only accelerating and how every company is not only too big to fail, they are too small to fail. Or will they get left behind?

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Review Course Social Media Software 70

Vanguard Tech

JUNE 27, 2013

Now you have this data you need to organize it in a way that is understandable and can be referenced when developing your campaign and content strategy. If you still need to find out more about your target audience do an online survey. This is a very inexpensive way to gather more data that you can append back to your database.

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Marketing Newsletter Social Media Content 70

Vanguard Tech

SEPTEMBER 13, 2012

This product is so easy to use, it enables an organization to have a first class, dynamic and professional website without specialized, technical staff. In my short time using Sitefinity, I see how its simplicity and user-friendliness makes it a perfect solution for associations. Sure, I know this sounds like a well-practiced sales pitch.

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Class Maine Content Tools 70

Vanguard Tech

JULY 11, 2013

While you’re working on the new site, your organization is continuing to produce content. Duplicate Content Management. Associations publish A LOT of content. Newsletters, press releases, announcements and more are churned out every day. And someone is expecting this to go on to your association’s website.

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Vanguard Tech

DECEMBER 2, 2013

This session is important for any one planning to reinvent their digital strategy in the next few years and understand how the project can transform an organization’s strategy.

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Project Technology Conference Strategy 70

Vanguard Tech

MARCH 28, 2012

An organization you paid good money to join? An eye opener for clients is the response from the question “ How often do you visit X association’s website ” and they see how many responses are “ a few times a year. ”. That sends you a glossy magazine every month? That put on that fun-filled, educational conference you attended a few years ago?

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Press Release Newsletter Analysis Content 70

Vanguard Tech

FEBRUARY 1, 2012

“What should my organization be doing with social media?” continues to be one of the biggest questions from associations - no matter what their level of engagement is.

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Social Media Strategy Virginia Video 70

Vanguard Tech

MARCH 20, 2013

But if you are one of the organizations I referenced above, I apologize. It not only looks better. It communicates more and performs better. Disclaimer: No stock photography was harmed in the making of this blog post. They are just good examples of how one image can end up on many sites.

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Vanguard Tech

NOVEMBER 13, 2013

Can your organization fill this gap, or will people go elsewhere because they aren’t getting what they need from their investment? We join organizations because human beings crave a sense of belonging and community. When you address challenges and aspirations, you will discover the content your members are desire. Craving Communities.

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Texas Newsletter Content Software 70

Vanguard Tech

MARCH 5, 2013

Organizations were forced to accept incomplete functionality or wait for the next software release in which functionality may or may not work, making committing to one vendor and one platform a bit of a stressful choice. Does an integrated approach seem to make sense for your organization?

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Software System Technology Tools 70

Vanguard Tech

JUNE 13, 2013

This is surely not an exhaustive list, but don''t underestimate the power of a website redesign for your organization. You''d like to decentralize the management of your website content. You''d like to manage more than one site in a single place.

eBook 70

eBook Social Media System Content 70

Vanguard Tech

APRIL 10, 2013

Stop and take a look at your technology infrastructure and see if you need an easy to use content management system that distributes content creation and publication to the experts who create and manage content for the rest of the organization. Acronyms and jargon are turnoffs. People love acronyms and jargon.

Content 70

Content Marketing Newsletter System 70

Vanguard Tech

MARCH 29, 2011

The challenge is that as organizations and managers focus on developing social media channels, the core website is often overlooked as everyone chases the new social media “shiny object”. This data doesn’t account for new trends such as the recent update to Facebook’s “like button” that shares the content on your profile.

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Strategy Press Release Social Media Content 70

Vanguard Tech

SEPTEMBER 6, 2012

As change agents for our industry and our organizations, we have been given a laboratory to play in. “Coolest thing for me was finding and meeting all of the people that I have been tweeting with for the past two years and meeting them in person. Also having a conversation in more than 140 characters.”.

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Conference Social Media Industry Tools 70

Vanguard Tech

FEBRUARY 27, 2013

So, what happens if some information about your organization gets traction online outside of your control? On what side will your organization align? It’s created an environment where a brand can be demolished in minutes (Netflix) or where a song with non-English lyrics can become a smash in the U.S. Need inspiration?

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Video Innovation System Industry 70