Principled Innovation

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Join Jeff for P.I./TMA Resources Executive Breakfast on March 6 in Alexandria, Virginia

Principled Innovation

TMA Resources Executive Breakfast for association CEOs, C-Suite executives and other association leaders. Association boards have a unique and critical responsibility for building their organizations to thrive over the next decade and beyond, especially in the realm of business model sustainability.

Virginia 100
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Associations Unorthodox Shift #3:Eliminate budgets

Principled Innovation

As a general rule, associations are risk averse organizations, instinctively conservative in every way, especially with their financial resources. To push back against these buffeting forces, associations need to redesign resource allocation for greater strategic focus, flexibility and trust. The Problem. The Opportunity.

Revenue 100
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Ten “next truths” of governing the 21st century association

Principled Innovation

· Governing is about nurturing shared responsibility for stewardship– While boards occupy the primary role in governing, they must conduct their work in ways that include other contributors and encourage them to accept responsibility for collaborating to build a stronger organization.

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Jeff De Cagna joins ATA Board of Directors

Principled Innovation

ATA, located in Portland, Oregon, exists to cure tinnitus through the development of resources that advance tinnitus research. ATA exists to cure tinnitus through the development of resources that advance tinnitus research. 50 million Americans experience tinnitus to some degree.

Portland 100
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Associations Unorthodox Shift #2: Crowdsource strategy

Principled Innovation

Despite its inherent contradictions and obvious weaknesses, the work of strategic planning continues unabated in associations, perhaps because boards and CEOs have been told at every opportunity their organizations must have a strategic plan.

Strategy 100
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How Technology is Transforming Strategy

Principled Innovation

This digital openness sheds new light on the orthodox beliefs and insular thinking at play inside all legacy organizations, including associations. Boards, CEOs and other leaders must now reimagine the practice of strategy if they are going to build truly remarkable organizations for the future.

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Overcoming the association value gap: part II

Principled Innovation

It is an invention designed to create artificial predictability and a sense of security for risk-averse organizations. We want everyone (or at least everyone who is eligible) to want membership in our organizations, even when membership benefits us more than them, which is almost always. Are you ready to get started?