Aaron Wolowiec

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Find Your Association’s Perfect Mix of Revenue Options

Aaron Wolowiec

In today’s trade association environment, it is more important than ever to research the nuances of your organization’s revenue streams to find the optimal mix of non-dues revenue (NDR) generating products for your specific organization.

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The communications struggle continues

Aaron Wolowiec

Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. It’s more critical than ever to make every message count.

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What will 2016 bring for associations?

Aaron Wolowiec

In fact, Abila predicts certification revenue will surpass membership revenue in 2016. As further evidence, according to Associations Trends’ TRENDS 2015 Report , about two-thirds of survey respondents receive less than half their revenue from dues. Transfer.). At the same time, Abila predicts an increase partnerships.

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Sharing our Great Ideas

Aaron Wolowiec

Likewise, many of the ideas garnered at this conference can be immediately tweaked and applied to your own organization. It’s confusing to know who to listen to and how it all applies to our organizations. Scott Oser, president, Scott Oser Associates. Some may say we’re kindred spirits.

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A night away? We sure did pay.

Aaron Wolowiec

And Nashville, Denver and Atlanta were the hotspots for revenue growth in 2014. Not surprisingly, higher-than-history hotel rates translate into unprecedented revenue for hotels. So what does this mean for your organization as it plans events for 2015? On average, they netted about $74 per room.

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Take advantage of the benefits gap

Aaron Wolowiec

In fact, offering such benefits may be the most effective method for increasing non-dues revenue. Second, it can drive non-dues revenue for your organization through commissions or revenue sharing with benefit providers. The impact of offering voluntary benefits to your members is two-fold,” the authors wrote.

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On target and in the money

Aaron Wolowiec

After all, hundreds of attendees translate into thousands of dollars, and everyone loves a strong revenue stream. Hurt said some associations with significant tradeshows make 60 to 70 percent of their revenue from exhibit booth sales, while another 10 to 20 percent of revenue comes from sponsorships and advertising.

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