Aaron Wolowiec

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Change is good…right?

Aaron Wolowiec

According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each). Permission to take risk also plays a major role in getting personnel on board with innovation.

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Community management is about strategy

Aaron Wolowiec

It is the best way, and maybe the only way, to keep our organizations in sync with themselves and with their markets.”. Happe said communities are the most effective way to deliver learning and change – much better than social media platforms, which are inundated with advertisements. The first takeaway: strategy.

Strategy 140
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Globalization isn’t a ‘one-size-fits-all’ strategy for associations

Aaron Wolowiec

At the same time, these organizations should consider hosting events outside their home countries. Organizations that have a solid international business strategy experience faster growth. Yet, it is hard to identify an association or organization that is not affected, in some significant manner, by globalization.

Strategy 167
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More than turkey and stuffing

Aaron Wolowiec

This is a great opportunity for organizations of all sizes to show their gratitude for customers,” said John Foley, CEO of interlinkONE and Grow Socially. While many organizations offer sales and discounts during the holiday season, try using a slightly different approach to show appreciation.”. And use social media.

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Millennial-friendly meetings: Bring on the couches and big screens

Aaron Wolowiec

Gen Y wants event apps and social media platforms. Real-time updates via social media allows attendees to join group conversations, regardless of their location. The Skift and Meetings Mean Business report offers dozens of case studies and examples of organizations that have successfully embraced millennials.

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Small but mighty meetings

Aaron Wolowiec

Hosting small meetings allow organizations to showcase local hot spots – and yes, even a favorite eatery works. However, surprisingly, 46 percent of respondents indicated they don’t use social media for small meetings. Think place-based education, yes? But resort and hotels nearly tied for second and third place favorites.

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Community management is about strategy

Aaron Wolowiec

It is the best way, and maybe the only way, to keep our organizations in sync with themselves and with their markets.”. Happe said communities are the most effective way to deliver learning and change – much better than social media platforms, which are inundated with advertisements. The first takeaway: strategy.

Strategy 100