Aaron Wolowiec

SEPTEMBER 23, 2014

It’s true that larger organizations can generally provide better – and more comprehensive – health care benefits. It doesn’t matter how large or small your organization is, chances are, a dedicated staff person handles human resources. That person should be responsible for providing such an education. Have a little-known perk?

Education 100

Education Social Media Survey Resources 100

Aaron Wolowiec

JANUARY 14, 2014

By now, many of you may have heard about the epic public relations failure of BWL in response to mid-Michigan’s days-long power outage after a major ice storm, dubbed “Icepocalypse.” If your organization doesn’t have a crisis communications plan, start one now, while things are calm. And still nothing from BWL.

Michigan 100

Michigan Social Media Communications Case Study 100

Aaron Wolowiec

JUNE 10, 2014

As you may remember from previous blog posts I’ve written, giving back and community engagement are wonderful ways to say “thank you” to the community that supports your organization. Event Garde was tagged in social media posts and we engaged media. If you can, donate to those organizations. That’s not all. Become a sponsor.

Social Media 100

Social Media Committee Team Maine 100

Aaron Wolowiec

APRIL 14, 2015

That includes membership growth, non-dues revenue, social media and Big Data. According to Fara Francis, chief information officer of The Associated General Contractors of America, association leadership now welcomes IT to sit at the table to participate in identifying the organization’s business strategy and goals.

Social Media 100

Social Media Revenue Technology Communications 100

Aaron Wolowiec

SEPTEMBER 10, 2013

Unfortunately, many organizations are stuck when it comes to volunteers, she said. Like zombies, committee members engage in busy work instead of generating new ideas to further the mission of the organization. Elizabeth Engel, CEO and chief strategist for Spark Consulting, LLC.

Michigan 100

Michigan Committee millennials Social Media 100

Aaron Wolowiec

AUGUST 6, 2013

Regardless of which of the roles above we play and regardless of which medium (direct mail, email, telemarketing, word of mouth, social media, etc.) You can be the best marketer in the world but the bottom line is that value drives response. Do you understand your value proposition and are you communicating it well?

Marketing 100

Marketing Social Media Atlanta Maine 100

Aaron Wolowiec

DECEMBER 13, 2012

Organizing it around a specific theme. So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Social media feeds/conversations. Social media. Presenting it in a meaningful way.

Content 100

Content Newsletter Social Media Case Study 100

Aaron Wolowiec

APRIL 1, 2013

Not surprisingly, the breakdown of responses was similar. Organized by topic, following are the lightly edited participant insights I think you’ll find invaluable: Identifying relevant content. Our response rate is overwhelming. However, social learning is difficult to explain up the chain. Competition.

Education 100

Education Strategy Content Resources 100

Aaron Wolowiec

OCTOBER 15, 2013

I continue to be amazed at the response from readers on the topic of internships. My colleague, Aaron Wolowiec , founder of Event Garde , posted on Collaborate , a private social network for members of the American Society of Association Executives , that I was looking for examples of successful internship programs. And examples I got.

Philadelphia 100

Philadelphia Marketing Examples Social Media 100

Aaron Wolowiec

MAY 25, 2012

Trend topics were solicited from local, state and national media outlets, as well as various social media channels, last year’s attendees and registrants of this year’s event. Comprehensive marketing: using print, web and social platforms. Industry experts were then secured to speak about each hot topic. Why is it hot?

Innovation 100

Innovation Michigan Social Media Strategy 100

Aaron Wolowiec

AUGUST 3, 2012

A link to the presentation – complete with examples and case studies that may be easily adapted for implementation within your own organization – is available here for download. During the program, a simple poll question was asked: “Does your organization currently curate content in some way following your major annual meeting?”

Content 100

Content Video Conference Social Media 100

Aaron Wolowiec

JUNE 3, 2014

I suspect this is the four-letter word you last used in response to the question, “How are you?” Loyal volunteers are often your organization’s best advocates. Volunteers like to talk; tight agendas and pre/post socials are your friend. Which of these lessons will you apply to your organization?

Michigan 100

Michigan New Jersey Minnesota Pennsylvania 100

Aaron Wolowiec

OCTOBER 17, 2012

Not to mention the countless organizations now offering education opportunities at competitive rates —even free! ). Note: I could never credit every individual or organization that’s had a hand in developing and shaping these instructional strategies. Game Changer Sessions. Keynote Alternative.

Strategy 100

Strategy Education Innovation Industry 100