Remove sponsorship

Aaron Wolowiec

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60 Minutes to Sponsorship Growth

Aaron Wolowiec

The session “60 Minutes to Sponsorship Growth” featured David Lutz , who is managing director of Velvet Chainsaw , and Sandra Giarde, executive director of the California Landscape Contractors Association. The session aimed to revamp attendees’ sponsorship menus and refine their investor-to-opportunity match-up skills.

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Just two little words

Aaron Wolowiec

From food drives to volunteer opportunities to sponsorships, CSR is becoming an increasingly important factor when customers decide with whom to spend their money. The opportunities for corporate sponsorships are endless: T-shirts, signs, giveaways, food. Sponsorship amounts run from $100 to $15,000.

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On target and in the money

Aaron Wolowiec

Hurt said some associations with significant tradeshows make 60 to 70 percent of their revenue from exhibit booth sales, while another 10 to 20 percent of revenue comes from sponsorships and advertising. Do you want to talk to every one of them?

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Post-Relay reflection: passion and public relations

Aaron Wolowiec

As you may remember from previous blog posts I’ve written, giving back and community engagement are wonderful ways to say “thank you” to the community that supports your organization. If you can, donate to those organizations. Event Garde was a bronze-level fundraising team for the East Lansing Relay for Life event. Become a sponsor.

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On screen or in a chair?

Aaron Wolowiec

These motivations clearly reflect necessity — organizations see a need to provide more options as travel budgets are trimmed and time becomes an increasingly precious commodity for members — but they also reflect a willingness to experiment,” study authors Jeff Cobb and Celisa Steele wrote. To reduce costs for attendees.

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How’d we get here? Preventing an education team crisis

Aaron Wolowiec

Since that class, I’ve been thinking about the number of organizations this year taking a good, hard look at their education strategies (or lack thereof). I can tell you firsthand that many organizations take for granted their education departments. Does your organization have a defined education strategy? What does it cover?

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The X, Y and Z of membership

Aaron Wolowiec

So it’s time for organizations to undergo a major facelift, Sladek said. They try to draw in new members, pursue sponsorships to draw in revenue or start looking elsewhere for quick-fix solutions when there are many problems associations can solve right now. What they need to do is focus on their members.

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