Study: The Press Release Is Not Dead
AUGUST 20, 2014
Despite the glut of information available to almost anyone, many journalists still rely on the press release and PR professionals for story leads. One communications pro shares some tips on crafting an effective release and the art of media pitching. For example, the wire service’s “2014 Media Survey” found a heavy reliance on press releases. Is it newsworthy?”.
Reviving the Press Release
Wild Apricot Blog
MARCH 12, 2012
Maybe it's time to revive the press release to help you drive traffic, increase member engagement, and boost search engine rankings. public relations
WBT Systems Enhances Social Learning for Professionals with New TopClass LMS Release
AUGUST 11, 2016
TRAININGPRESSRELEASES.COM ) – With the latest release of the TopClass Learning Management System, WBT Systems expands the social learning capabilities of their comprehensive and flexible learning platform for associations, training organizations and extended enterprise. Sample Screenshot showing how Digital Badges will be displayed on the enhanced Social Learning profile in TopClass LMS.
The Big Picture: Most overused phrases in press releases
The Big Picture
JANUARY 18, 2007
Most overused phrases in press releases. Factiva Insight has issued a new report listing the most overused used phrases in press releases for 2006 for the US, the UK and globally. Listed below are links to weblogs that reference Most overused phrases in press releases : Comments. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. Breakthrough Ideas for 2007 » January 18, 2007. I know, I know.
Add your press release to a blog.
AE on the Verge
JULY 19, 2012
If you email or fax your association press release to the media, consider what else you should do with it: 1. and include your blog address in the press release. The tag will likely show up on their own Facebook page, which means their friends, family, business acquaintances, others will enjoy seeing their name/picture (and read your press release too.). Add at least one hashtag to further promote your press release to the intended audience. Post it to your association blog. tell them pictures are there. Post your blog link on Facebook.
Higher Logic Acquires Socious: Building Better Communities Together
JANUARY 18, 2017
Read more about the acquisition in our press release. We’ve been busy here at Higher Logic - last September we announced our spot as a Leader in the inaugural IDC MarketScape : Worldwide Online Communities 2016 Vendor Assessment, as well as our new investment and partnership with JMI Equity. And we’ve done just that! Why did we acquire Socious? Stronger communities all together.
New Report Examines How Millennials View Leadership
JANUARY 11, 2017
But a recently released report—“ Divergent Views/Common Ground: The Leadership Perspectives of C-Suite Executives and Millennial Leaders ” [PDF]—from The Conference Board, Development Dimensions International, and RW2 Enterprises does just this. Ray, report coauthor and executive VP of knowledge organization at The Conference Board, in a press release. workforce.
Report Highlights Internet of Things Security, Privacy Issues
NOVEMBER 30, 2016
Last week, the Broadband Internet Technical Advisory Group released a report with Internet of Things security and privacy recommendations. These are just a few of the reasons the Broadband Internet Technical Advisory Group, a nonprofit dedicated to improving users’ internet experience, released a report outlining security and privacy suggestions related to Internet of Things (IoT) devices.
Thanks For Playing: What I'm Reading
Thanks For Playing
JULY 11, 2012
Do you do press releases? skip to main | skip to sidebar. Thanks For Playing. Seeking community in associations since 2008. 11 July 2012. What Im Reading. 10 Skills for the future workforce. Want to reward your readers? How about a cookie ? you know you do) PRSA can help you write better boilerplate (although I’d probably avoid the alliteration thing). Secret to success ? Long view, simplicity, speed. Thats it. Dealing with the pain of innovation. Tips for using personas from John Haydon. Brand logos : the good, the bad, and the WTF is up with Animal Planet? Newer Post.
Have You Seen the IDC MarketScape Report on Online Communities?
SEPTEMBER 21, 2016
We think IDC says it best in their recent press release : “ Online communities are quickly becoming a critical part of the digital strategy for many organizations as a platform to establish ongoing conversations, trust relationships, and meaningful engagement with customers, employees, partners, and suppliers.”. Check out IDC’s report summary of Higher Logic here. Jive Software, Inc.,
Industry Hiring Managers: Reach & Recruit Only the Best Candidates
JULY 14, 2016
Read the press release to learn more. Lean how associations make it easy for you. Niche job boards, recruitment advertising and sponsorship solutions make it easier than ever for associations to bring value to their industry and members. It’s now their mission to provide better services and innovative technologies to help match highly-qualified candidates with the best employers.
7 things I like about the Federation of Small Business’s website
OCTOBER 27, 2016
section: Tabbed content means you can stay on the homepage and see the four most recent news stories, press releases, issues or publications, without having to leave and click through to a separate landing page, giving you more choice over when you want to leave the homepage and read in more depth. What’s new? My favourite campaign example is #ibacksmallbusiness.
Clean-Energy Groups Unite on Social Media Campaign
FEBRUARY 28, 2017
Source: Advanced Energy Economy press release. People often don’t realize that energy efficiency is such a huge jobs creator,” said Alliance to Save Energy President Kateri Callahan in a press release. “It Rallying behind a U.S. More than 3 million workers in the U.S. are employed in the clean-energy sector, according to the U.S. Department of Energy’s recent U.S.
10 Film Industry Tips for Getting Media Coverage for Events
Cvent Association Tips
FEBRUARY 12, 2015
Yet, many event planners struggle with attracting media attention and getting enough press coverage. Send press releases to traditional and non-traditional media. Instead of just doing a big press conference, host an evening launch reception and mini-junkets. Last night, they held a smaller, special mini press junket for key journalists and bloggers.
Association Marketing: 4 Ways to Promote Your Professional Association Wins
SEPTEMBER 26, 2013
3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready. Your organization’s accomplishments shouldn’t be a secret.
Is 2014 the Year Cloud Computing Goes Mainstream?
MARCH 24, 2014
Some highlights from the study: Growing fast: As noted in a press release , many companies are pushing forward with their cloud plans this year, with 45 percent of organizations being beyond a pilot stage and 32 percent having a formal cloud computing plan. The stars appear to be aligning for cloud computing. percent of hybrid cloud users in the study reported to have.
Making a Day of It
OCTOBER 16, 2015
Instead of just cranking out more press releases or tweets, maybe you need to make a Day of it. Last week I saw the coolest Facebook post from my sister-in-law, who works at EMC in Hopkinton, Massachusetts. It was pretty neat—Patriot tight end (and part time Superhero) Rob Gronkowski had come to EMC as part of a company celebration. She was pumped to see Gronk live and in person.
New Digital Media Industry Ad Exchange Promises Transparency
SEPTEMBER 28, 2016
“It was clear that to move the needle on trust in the market, we needed to get in the game in a more direct way,” DCN CEO Jason Kint said in a press release introducing the new platform. “The digital supply chain needs a reset,” Tony Pace, chairman of the Association of National Advertisers, said in a press release. The goal?
Amusement Park Group Moving to Orlando
SEPTEMBER 27, 2016
I cannot think of a better place to build our future than in Orlando, the theme park and attractions capital of the world,” said John McReynolds, chairman of the IAAPA board, in a press release. The International Association of Amusement Parks and Attractions announced its plans to relocate to Orlando, Florida—the epicenter of the industry. IAAPA is growing rapidly,” Mangone said.
Could a members’ panel help your policy work?
FEBRUARY 24, 2016
For example, the statistics can be used to underpin policy reports, consultation responses and press releases or to support your policy approach to ministers, government officials and key influencers. I was interested to read the Institute of Directors’ (IoD) Policy Review 2015 , which summarises the views of the IoD’s policy panel, over a 12-month period. Do you have enough members?
Study: Relationships and Storytelling Drive Advocacy Success
OCTOBER 4, 2016
This year’s study shows that relationships still matter, but storytelling and independent third-party validators serve as differentiators for associations,” Bill Dalbec, deputy managing director of APCO Insight, the company’s research arm, said in a press release. This year’s study also found that giving a message emotional appeal creates greater influence. “It’s
Why Is Your Association Still Sharing PDFs Online?
JUNE 21, 2016
Still, associations use them for all sorts of reasons, including to share articles and press releases. I’ve run into thousands of PDFs that serve no purpose other than to echo a press release that could just as easily be a web page. “Journalists repeatedly said that poor website usability could reduce or completely eliminate their press coverage of a company.”
IAB: Mobile Platforms Driving Digital Ad Growth, Despite Desktop Slowdown
NOVEMBER 4, 2016
In a press release , David Silverman of PricewaterhouseCoopers, the firm that helped IAB create the report, noted that the numbers emphasize a massive surge in the importance of mobile. $ 82M The size of the digital advertising industry during the first half of 1996, the first year IAB conducted its Internet Advertising Revenue Report. billion to $15.5 billion. billion to $1.1
Tuesday Buzz: Cloudy Days Ahead
JUNE 28, 2016
But in a new press release , Gartner says that anti-cloud sentiment is likely to fade away in a few years, as the offerings improve and bleeding-edge technology becomes cloud-only—think, for example, Adobe’s Creative Cloud offering, which is only available as a subscription service but is frequently updated for end users. When Experience Falters. BST30W5utB #assnchat.
Skills Required for Today’s Association IT Managers
FEBRUARY 8, 2017
Drawing on some of Randstad Technologies’ recently released IT workforce trends , Rebecca Achurch, CAE, CEO of Achurch Consulting, offers some advice to associations on what skills and personality traits to look for in new IT hires. Most IT staff will be required to have at least some expertise in cybersecurity,” said a Randstad press release. Cybersecurity awareness.
Let Your Message Fly on a Platform You Don’t Own
JANUARY 19, 2016
“It frees up my time from operational and management duties and allows me get back to the ‘let’s just make something awesome that people love’ spirit that got us here,” he wrote , in a way that allowed him to get around the negative press floating around the valuation story. Why are you relying on a press release to make it stand out?
Dental Group Launches Free Credentialing Service
SEPTEMBER 20, 2016
The launch of the new ADA Credentialing Service gives dental providers and payers a technology-driven, ‘one and done’ alternative to the tedious, repetitive approach that has been used previously,” said Craig Kasten, board chairman and founder of SKYGEN USA (of which Wonderbox Technologies is a business unit) in a press release. “It
FEBRUARY 13, 2017
Surely everyone’s read our press release.” I know the rest of the country doesn’t want to hear it, but all I’ve watched on TV this week is Super Bowl highlights. I’ve watched the replay of the game. I’ve watched the NFL films featuring the mic’d up players. And I’ve watched endless post-game analysis. And I learned quite a bit. But some of it was right on target. You shouldn’t either.
This Week’s Awesome Association PR and Communications Jobs – March 16
MARCH 16, 2017
Duties include pitching reporters, drafting press releases and feature stories, managing the association’s social media accounts, building media lists, and other responsibilities that will grow your knowledge and career skills. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! and deploying payments innovations to merchants and consumers.
Can Associations Attract Millennials with Credentialing?
AUGUST 4, 2016
But back to what they want: In late June, the University Professional and Continuing Education Association (UPCEA)—in partnership with Penn State and Pearson— released a study that showed that 94 percent of educational institutions offer alternative credentials. What lessons can associations learn from the study? What about millennials? What do they want? It’s a win-win for both.”.
Five Habits of Effective Business Writers
JUNE 27, 2016
This advice applies whether you’re writing reports, blog posts, or press releases – anything that requires planning and reviews from others. The difference between effective, efficient writers and the rest is a matter of habit. The effective writers regularly and consistently do things that other writers only do sporadically. That’s why they get so much done. It tells a story.
APICS Aims to Fill a Need with its New Credential
JULY 13, 2016
Integrating AST&L into APICS allows us to fortify our supply chain education and certification offering with deeper content in the areas of transportation and logistics,” said APICS CEO Abe Eshkenazi in a press release issued last July. This announcement comes nearly a year after the association merged with the American Society of Transportation & Logistics.
Working with the Media
JULY 25, 2013
Press releases can improve the visibility of your organization and recognize key people and events. Include live links in your press releases. Include the press release in the body of an email as well as attach the document. Including a press room on your website is a great way to continue to keep stories alive. Follow the news and reporters closely.
2015 a Smashing Year for Tradeshows, CEIR Report Finds
MARCH 14, 2016
“We anticipated 2015 would deliver positive results and yet we were pleasantly surprised that the industry outperformed our original projections,” Brian Casey, CEIR president and CEO, said in a press release. The CEIR annual report finds tradeshows finished strong last year. There’s nothing as sweet as seeing continued growth. ” Healthy signs. percent in 2015.
Healthcare Meetings Group Renames Membership Categories
FEBRUARY 7, 2017
In a press release announcing the new names , HCEA President Don Schmid said the categories better represent its members. To better represent its members, the Healthcare Convention and Exhibitors Association has renamed its three membership categories. To correct that, HCEA recently announced new names. “By That makes sense to them.”.
International Compliance Group Expands Into U.S.
FEBRUARY 16, 2017
representative and director of ICA training partner International Compliance Training (ICT), said in a press release. To strengthen its global presence and its place in the community, the International Compliance Association has expanded into the United States. The International Compliance Association is expanding its global reach with its first U.S.-based market.
IT Group Hosts Virtual Reality Events, Encourages Tech Careers
NOVEMBER 7, 2016
Other initiatives , along with a book scheduled for release in March, also help parents guide their children toward considering a tech career through experimenting and problem solving with these tools on their own. leadership and competitiveness in the global market, as other countries meet and surpass our technological expertise,” Eaton said in a press release. “In
Pro Tips on Pitching Media
AUGUST 21, 2014
Associations are perceived by the press as much more credible than any individual would be, because an individual would have more of an ulterior motive,” said Singer, who is president and CEO of Singer Communications. So, if you send them an email that says ‘press release distributed today,’ they’re not going to open that.”. Don’t rely on the press release,” Singer said. “If
Restaurant Association Acquires Hospitality Credentialing Body
NOVEMBER 17, 2016
It’s a natural and logical evolution that combines two outstanding teams committed to excellence in the restaurant, foodservice, and hospitality industries,” NRA President and CEO Dawn Sweeney said in a press release. “By Ultimately, the two words we always talk about here is member value, how are we providing value to our members,” NRA Chief Financial Officer Marvin Irby said.
With New Administration, Government Communications Group Reasserts Members’ Role
JANUARY 31, 2017
Following a communications freeze by some government agencies , the National Association of Government Communicators (NAGC) released a statement last week reminding the public and the administration of the role its members play in government. The new administration needs to understand that good government requires good communication.