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How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Press release titles should be relatively short,” Kane said. Make it personal.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. Below, we delve into more medical marketing strategies, beginning with the tactic that makes the most headlines. The tactics vary.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. This can be through external backlinks, social media and business directory listings.

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The Big Picture: Most overused phrases in press releases

The Big Picture

« New International Survey on New Media Practices Uncovers Disparity in PR | Main. Most overused phrases in press releases. Factiva Insight has issued a new report listing the most overused used phrases in press releases for 2006 for the US, the UK and globally. Social Media. Reblog (0).

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Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

A guide from the marketing platform HubSpot suggests a variety of steps for building out your messaging for the first time, including creating mock press releases and workshopping it internally. Have a post-launch strategy. Workshop the message internally before you launch.

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready. 4. Plan ahead with your social strategy.

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With Social Media, Many Associations Are Still Rudderless

Associations Now

Years into the social media revolution, many associations are still forsaking strategy in their social communications, according to a new report. The result: Four in 10 don’t know whether social media is helping them meet their business goals. That number suggests a lack of strategy.