The Price of Honesty
KiKi L'Italien's Acronym Soup
JANUARY 16, 2014
Honesty can be really expensive. At least it seems like it. Because if I were to tell you a list of truths, you might make decisions about me that were not necessarily pleasant. For example: I hate exercise. I''m bored with green juice and the entire juicing craze. I like wine - probably a little too much. I''m productive from 7:30 am until about noon, and then the wheels fall off. I love writing.
Tuesday Buzz: How Netflix Navigated a Price Increase
OCTOBER 18, 2016
Despite raising its prices, Netflix actually saw a huge surge in subscribers during its most recent quarter. Sometimes, price increases can scare away your members. In its most recent quarter, however, the company had no such problems—it raised its prices by $2 for long-term subscribers and ended up seeing a big gain in overall subscribers worldwide (3.6 The reason? The reason?
Game Changer: Tips For Creating A Pricing Strategy
AUGUST 11, 2014
Learn why setting the best price often involves more than just raising and lowering costs from pricing strategist Rafi Mohammed, who presented during an Annual Meeting Game Changer session this week. Choice is one of the tenets of Mohammeds framework for creating a comprehensive pricing strategy, which begins with setting a value-based price. Is it LinkedIn?
Don't Compete on Price
FEBRUARY 4, 2013
image source Don't compete on price. There are certainly some organizations that can successfully compete on price. They generally have high-volume, low-investment business models, and are perfectly suited for the low-price strategy. As a consumer, if I'm after a commodity, whoever can get it to me at the lowest price is going to win my business--but not my loyalty.
Diabetes Group Launches Campaign Over High Insulin Prices
NOVEMBER 21, 2016
With research showing that the price of lifesaving insulin has increased by more than 200 percent over an 11-year period, the American Diabetes Association has asked members to join it in speaking out against rising insulin prices. The post Diabetes Group Launches Campaign Over High Insulin Prices appeared first on Associations Now pic.twitter.com/5bpwnR2jJ2.
School Nursing Group Helps Members Navigate EpiPen Price Increase
AUGUST 31, 2016
The National Association of School Nurses is helping its members as they try to find solutions for students whose families can’t afford the steep price increase of potentially life-saving EpiPens. Since Mylan acquired the product in 2007, the price for a pack of two of these epinephrine auto injectors has increased from little over $100 to more than $600 today.
Put a Price Tag on Your Benefits
JUNE 19, 2013
Selling an association membership is not a traditional negotiation process, but the anchoring effect proves relevant in pricing situations just the same. At the very least, the importance of anchoring in price negotiations would suggest that naming a dollar value for your benefits is better than letting prospective members try to imagine what your benefits are worth on their own.
Association Convention Pricing Strategies
OCTOBER 5, 2014
Should we create some special, last minute pricing to fill the spaces?” Most associations that I know “hold the line” on conference pricing. Yet, we see industry/retailers adjusting pricing based on supplies. Should we consider variable pricing? Or, is it better to “hold the line” so members don’t “hold off” waiting for the discount pricing? he asked.
When will associations move to “dynamic pricing?” Lesson from Black Friday
NOVEMBER 25, 2012
See what I wrote at - Is there a "magic" price for association memberships? Whether sporting events, airline fares or Christmas gifts, our members are getting used to rapidly changing prices. whether variable pricing (depending on the opponent) at a football game or differential pricing (for airline seats) or now dynamic pricing (for online and bricks-and-mortar stories).
USPS Delays Decision on Price Increases for Mass-Mailers
SEPTEMBER 6, 2013
The Postal Service is considering boosting the cost of postage by as much as 10 percent across the board—more than normally would be allowed, as rate hikes are currently limited to the consumer price index. The post USPS Delays Decision on Price Increases for Mass-Mailers appeared first on Associations Now A proposed “exigent” increase in U.S.
Cheap Flights Ahoy: The Good and Bad of Lower Flight Prices
AUGUST 24, 2015
If you’re looking to fly soon, now’s the time to buy: The Bureau of Labor Statistics reports that ticket prices saw a big drop last month. It took a heck of a lot longer than some might have expected, but the long-term decline of fuel prices is finally starting to take some of the pain out of hitting the airport. percent increase in consumer prices across the board.
Groups Eye Ways to Take Bite Out of College Textbook Prices
AUGUST 5, 2015
As another school year starts, a new analysis by NBC News shows that textbook prices increased at three times the rate of inflation between January 1977 and June 2015, according to data from the Bureau of Labor Statistics (BLS)—a 1,041 percent increase, NBC says. “They’ve been able to keep raising prices because students are ‘captive consumers.’
Wednesday Buzz: The Price of Looking Too Nice
SEPTEMBER 2, 2015
The post Wednesday Buzz: The Price of Looking Too Nice appeared first on Associations Now When designing newsletters, flyers, or other promotional materials for your organization, should you have to be worried about things looking “too professional?” ” Plus: A seven-step strategy-development template. ” So what is a nonprofit designer to do? Other Good Reads.
Innovation Saves: BIO Attempts to Shift Conversation on Drug Prices
SEPTEMBER 9, 2016
Drug prices may be expensive, but they cost a whole lot less than the alternative. For years, the pharmaceutical industry has been dogged by complaints about high prices for its life-saving products, such as Daraprim and EpiPens. The drugs may not be cheap, but they’re very much worth the price. “We Its point? charged $1,000 per pill for the 12-week regimen.
Leadership Limerick: Putting a Price on Value
JUNE 6, 2011
Everywhere around you can see Offers for things that are free But while it may seem very nice To find zero as the price It makes you wonder what the value will be Give something to get something. Pricing is such a critical consideration there is an organization, The Professional Pricing Society , devoted exclusively to its practice. You shouldn't just play around with price.
Membership Marketing Blog: Pricing Your Product, Service or.
MARCH 14, 2011
Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99 So how does one go about building a pricing strategy?
Can Pricing Influence Association Membership Decisions?
JUNE 9, 2013
These are specially-designed theaters which – for a “slightly” higher ticket price – offer luxury seating, table dining service (with wait staff) and other services catered to a select group of movie goers. Perhaps, this “mass strategy” of keeping the price low enough to entice more members is wrong. Apparently, the movie theater folks are experimenting with “dine-in movies.”
Interview with Michelle Price on Breakthrough Business Strategies.
DECEMBER 16, 2011
Interview with Michelle Price on Breakthrough Business Strategies Radio. Monday, December 19, Maddie and I will be interviewed by Michelle Price on her “Breakthrough Business Strategies” radio program , talking about our Humanize book. Consulting. Speaking. About. Contact. Generations. Humanize. Books: Jamie Notter. Leadership insight.right when you need it. Posted December 16, 2011. in Announcements , Humanize. Tweet. You’ll be able to listen either online or on the phone, and I think you can submit questions via twitter, using the hashtag #BBSradio. Tweet.
Are San Francisco Nonprofits Getting Priced Out?
DECEMBER 9, 2014
The city of San Francisco has attempted to help nonprofits priced out of their current locations: This year, it launched a $4.5 The post Are San Francisco Nonprofits Getting Priced Out? Dozens of nonprofits have applied for public funding in response to a rise in commercial rents corresponding with San Francisco’s growing status as a tech hub. appeared first on Associations No
Insurance Group Balks at High-Priced Pharmaceuticals
MAY 23, 2014
Sure, it works—but the price of a single pill is more than a week’s pay for most Americans. And one of the largest health insurance trade groups, America’s Health Insurance Plans, has issued a warning that, if the prices of drugs like Sovaldi aren’t kept in check, it could threaten the healthcare system at large. Defending the Price. We can’t sustain it.
PhRMA Tries New Approach to Pricing Problem: Consumer Appeals
FEBRUARY 10, 2016
The pharmaceutical trade group PhRMA has in recent weeks combated the outcry against high-priced drugs by using new consumer-facing advertising campaigns to emphasize the value of those drugs. The encounter, which repeatedly aired on television and topped the news cycle, drew fresh attention to the high price of pharmaceutical drugs. So what’s an industry group to do? The goal?
CIM – how they presented their membership price rise
MARCH 4, 2013
However, you may feel there is a good business reason to increase prices, so how do you present this to members? As an organisation you do not want to appear to be “wasting money” on documents about price rises. Deciding to increase membership fees is not something that any membership professional or board take lightly. They made the document look attractive and eye-catching.
Cloud Competition: Microsoft Expands Offerings, Cuts Prices
APRIL 16, 2013
With expanded offerings and a price that matches certain Amazon services, Microsoft hopes its revamped Windows Azure platform could entice some businesses away from the market leader. One challenger is Microsoft, which is making a full-court press complete with a price cut that could take away one of Amazon’s biggest advantages. Could it prove useful for your association?
3 Studies Impacting Association Member Pricing Strategies
OCTOBER 11, 2012
I’ve posted before about the “magic pricing” for association memberships and a case study of one association that added a free member category. Is there a "magic" price for association memberships ? Now, Gregory Ciotti of The Daily Egg shares 3 Research Studies That Reveal Smarter Pricing Strategies. The three pricing strategies share additional information for associations, most of whom have steadfastly followed an annual member price strategy for decades. Prospects are more likely to join for the experience than the price savings.
Social Media Roundup: Nailing Down the Price
FEBRUARY 10, 2014
Make sure you’re pricing it according to market demand. Some advice on that in today’s Social Media Roundup: Is the Price Right? RTF @digitec : Tips for Pricing Member Education [link] #assnchat #eLearning via @digitec @nrgmunguia. “Leave some flexibility in your course price to allow for occasional special offers, discount codes and member-only pricing.”
Grow Your Membership Without Raising Dues
AUGUST 30, 2016
” Both Barkan and Mook said they found a higher membership price connoted more prestige and, therefore, had more perceived value. From the Front Lines Leadership association conferences association events membership models price-based value pricing value-based pricingTerrance Barkan, Chief Strategist & Business Architect, GLOBALSTRAT.
New Senate Airfare Pricing Bill Offers Another Take On Transparency
MAY 6, 2014
A new Senate measure, a direct response to a House bill that would remove taxes from displayed airfares, claims the high ground on transparency in pricing. By no means should we undo the existing rule that enables consumers to see the full bottom-line price when they’re ticket shopping. The ongoing debate over transparency in airfares just got a new wrinkle. The Right Move. The U.S.
Membership Recruitment Dues Discounts: The Do’s and Do Not’s
DECEMBER 2, 2014
With a steep 50% off discount, it is unlikely that the additional response will make up for the lower price. And even if it does, the members that are obtained will likely continue at a much lower rate when the full price is requested at the time of renewal. Dues Discount price testing Test marketing The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. This approach allows for testing and optimization of the program over the course of the year.
Hiring an event management partner
JANUARY 29, 2013
in-house, which may help reduce the end price. Heidi Brumbach, CMP, CTA. This post is authored by guest blogger Heidi Brumbach, CMP, CTA. Heidi is the general manager of Technisch Creative. Email: firstname.lastname@example.org. So you’ve decided to have an event, and you’re not sure whether or not you need professional assistance. But not all event managers are created equal.
Good News for Business Users? Google Tries Starting a Cloud Storage Price War
MARCH 17, 2014
With Google severely cutting the price of its Drive service, here’s the next question for cloud users: Will competitors like Dropbox follow suit or focus on robust offerings instead? For less than the price of a cheap paper file organizer , you can get 100 gigabytes of cloud storage from Google. But is it enough to get them to cut prices? per month. per month to $9.99.
How to publish a book and why you should care
JANUARY 7, 2013
From editing to book cover design, distribution, sales, file conversions, pricing and everything in between, it’s a behind-the-scenes look at what makes the publishing world tick. For those that don’t know, Kawasaki is the author of 11 previous books, including What the Plus! Enchantment , and The Art of the Start. Previously he worked as a senior media editor for Pearson Education.
21st Century Pricing For Associations: Interview with Sheri Jacobs of Avenue M Group
SEPTEMBER 11, 2012
The pricing of association membership dues, programs, and events has gotten a bit more complex this century. Sheri Jacobs, founder of Avenue M Group and a 15-year association management veteran, discusses strategies and tactics that associations can consider in order to get the most of of their revenue. Other Downloads: MP3 Version. Your browser does not support the video tag. Click here to view the video. Interviews
Biggest Problem with Conflict: It Prevents Action
DECEMBER 20, 2011
Yesterday I was interviewed by Michele Price on her Breakthrough Business Strategy internet radio show about our book, Humanize. Previous post: Interview with Michelle Price on Breakthrough Business Strategies Radio. Consulting. Speaking. About. Contact. Generations. Humanize. Books: Jamie Notter. Leadership insight.right when you need it. Biggest Problem with Conflict: It Prevents Action. Posted December 20, 2011. in Conflict , Humanize - 3 comments. Tweet. I, of course, think conflict resolution training is good for everyone, but it’s my field so I’m biased. Tweet.
Nine tips to promote win-win negotiating (no matter the contract)
OCTOBER 31, 2012
A correlation exists between the value of your business and the number of concessions or price breaks your organization can expect to receive during contract negotiations. Look beyond price to conditions. Best Practices Meetings Young Professionals Amway Hotel Collection ASAE attrition clause avoid never blanket statements brown bag lunch bullying Collaborate concessions conditions consider value contracts differ develop relationships Eisenstodt Associates LLC emerging professionals Joan Eisenstodt listen MSAE price breaks Tammy Dankenbring trade shoesOn Wednesday, Nov.
SCD Group: Is there a "magic" price for association memberships?
SEPTEMBER 11, 2012
Is there a "magic" price for association memberships? Dynamic pricing graphic from The Wall Street Journal. By the way, the same challenge applies to conference registration fees, webinar fees and any other pricing decisions at your association.). Then, I read a Wall Street Journal article titled " Dont like this price? What do you think about association pricing?
Got NDR (Non-Dues Revenue)?
APRIL 15, 2014
Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. GACTE uses an electronic conference evaluation system for feedback and STTI adjusts its pricing as needed, based on competitive intelligence and feedback it gets from past sponsors and donors. STTI).
How Do I Know What to Charge?
OCTOBER 28, 2014
One of the hardest things to do in creating a product or service is to set the price – too high, no one will buy because it’s too expensive; too low, no one will buy because they think what you’re offering isn’t valuable. So how do you determine your pricing strategy? That will help you determine your floor price. This also helps set the floor price. Test it! marketing
What I'm Reading
Thanks For Playing
OCTOBER 24, 2012
When's the last time you looked at your pricing strategy ? blog roundup selling pricing innovation leadershipGreat lessons from great bosses. There's more to building trust than personal integrity. Think associations don't need to sell? Wrong! And here are some good tips to help you do it. Leading? Publicly give up your illusion of control. Innovation is a great FIRST step. Here are some key things you need to know and do to get to the finish.
Taxi Associations Struggle With Dropping Medallion Prices
DECEMBER 2, 2014
In New York City, that dynamic has led to a battle between the association representing Big Apple taxi operators and the city’s Taxi and Limousine Commission (TLC) over just how much medallion prices have dropped. In October, the average price of a medallion was $871,667, down 17 percent from its peak last year. (On A Recipe for Disaster?
Association Staffing and the End of Toll Booth Workers: 3 Lessons for Association Executives
DECEMBER 18, 2012
Interestingly, many major cities are doing it via dynamic pricing (see USA Today story: Toll lanes create 'another option' to avoid traffic.) As you may recall, I posted a story ( When will associations move to “dynamic pricing?” Lesson from Black Friday ) about dynamic pricing and associations last month. SCDdaily dynamic pricing SCD Group association management USA Today Unmanned Toll Booths association executives association leadershipGoodbye Toll Booth Worker (left); Hello Automatic Billing (right). And, if you don’t have an easy pass? Technology at work.