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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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Association Brain Food: 4.5.24

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Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. In 1970, Alvin Toffler predicted the rise of future shock caused by technology, but the exact opposite happened.

Revenue 256
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Association Brain Food: 4.12.24

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Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Member recruitment. More info/register. More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 210
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Association Brain Food: 2.9.24

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eShow predicts five event trends for 2024 and describes how technology can help you stay on top of them. Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. They describe how technology can help strengthen your organization’s culture. Event trends.

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Association Brain Food: 11.10.23

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Armentrout CAE, DelCor Technology Solutions, HighRoad Solutions, PerByte, and Qiqo—have put together a “powerhouse panel” and “expert-led sessions.” If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest).

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Association Brain Food: 2.2.24

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They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. Print magazines. More info/register. 1 CAE credit. More info/register.

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Culture, Community, and Technology—A Successful 2022 Convergence

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is one of those insightful people who discovers hidden opportunities and helps leaders outline a path and a process to seize the moment. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. Growing Together.