Higher Logic

MAY 4, 2022

Find out how the Public Affairs Council re-created their member onboarding process and saved time, all while doubling engagement. The post How the Public Affairs Council Doubled Engagement During Member Onboarding appeared first on Higher Logic.

Process 156

Process Communications Strategy 156

Higher Logic

MARCH 4, 2021

We’ll look at processes you can. As a community professional, you might be wondering how you can sustain high engagement after a spike (caused by something like, say, COVID-19). How can you support long-term engagement? The post 6 Steps for Sustaining Community Engagement Year-Round appeared first on Higher Logic.

Process 156

Process Strategy 156

Higher Logic

FEBRUARY 4, 2020

Your systems should be working together for you, not against you, in an effort to streamline communications and processes across departments. If you’re lacking in the process department, you aren’t alone…. #8. 1 in 3 (32%) of respondents say their organization has no process for measuring engagement.

Communications 287

Communications Tips Content Tools 287

Higher Logic

FEBRUARY 12, 2019

Going through that process with the key onboarding stakeholders can help you visualize where onboarding fits into the entire customer experience. In the SaaS (or anywhere in the B2B software) world, a clear and efficient onboarding process is fundamental. Your best friend during the onboarding process?

Software 159

Software Process Tools Case Study 159

Higher Logic

MARCH 10, 2021

Want to streamline the membership renewal process and save staff time? The post How ASCP Kicks Procrastination to the Curb with an Automated Renewal Campaign appeared first on Higher Logic. Struggling with late renewals and extended grace periods? Find out how ASCP used automated email campaigns to do this.

Process 156

Process Communications Strategy 156

Higher Logic

JUNE 26, 2020

A great onboarding process for a new member is one of the best opportunities to get them engaged early and retain them for the long run. Professionals Association is maximizing this chance to prove their value by automating the onboarding process. Campaign #1: Onboarding New Association Members.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Higher Logic

DECEMBER 27, 2019

And although our customer support and success processes are convoluted and multi-step, we can still use the same principles to transform our organizations to be more customer-centric. Plus, the troubleshooting is free, so Apple isn’t making money off the process (“driving success of the customer over ROI for these interactions”).

Process 156

Process Review Examples Revenue 156

Higher Logic

SEPTEMBER 30, 2020

Online community engagement is an ongoing process – but your efforts have to start with a solid foundation. The post The 3 Pillars of Online Community Engagement appeared first on Higher Logic. Do you have those pillars in place? The post The 3 Pillars of Online Community Engagement appeared first on Higher Logic.

Process 153

Process Strategy 153

Higher Logic

JANUARY 4, 2018

We’ve worked with hundreds of associations while they were knee deep in this process. Ariel’s Expert Tip: Demo sites sometimes have simplified processes, especially if you’re looking for features above and beyond the baseline. We’ve also gotten a lot of great feedback from our own customers about what’s important and what isn’t.

Technology 288

Technology Newsletter Software Tools 288

Higher Logic

FEBRUARY 21, 2020

This evaluation process is like customer journey mapping , because it requires stepping into the customer’s shoes. Dive into this process more fully with a free eBook. Understanding Your Digital Customer Experience Is Key to Improving It. Access it for free here: 2. Can your customers find all the resources they need in one place?

eBook 286

eBook Tools Products Communications 286

Higher Logic

DECEMBER 19, 2017

Content marketing is the process of creating valuable and customized content geared towards your target audience and then delivering it at the right time in the right places. This step is so important and will guide the rest of the process! Develop a Process. Improve SEO. Generate awareness. Reinforce brand. Build loyalty.

Content 227

Content Marketing Social Media Resources 227

Higher Logic

FEBRUARY 19, 2018

A: Consider the following: Compile copies of privacy notices and consent forms, the data inventory and register of data processing activities, written policies and procedures, training materials, intra-company data transfer agreements, and vendor contracts. Q: What are the penalties for non-compliance?

How To 209

How To Guidelines Process Products 209

Higher Logic

SEPTEMBER 26, 2019

Streamline Processes to Reduce Customer Effort. Knowing all of this, it makes sense that reducing customer effort and boosting CES across customer support and success processes are big on people's minds. It can seem overwhelming, but the good news is there are several ways you can reduce effort across your processes.

Survey 120

Survey Team System Process 120

Higher Logic

APRIL 27, 2017

User research has very much become part of our product development process. HL: What’s your process for adding new features? AD: Coming from a community perspective, I think it’s important to listen to your users, to be proactive, and to bring them in early on in the process. HL: How do you connect community and product?

Products 254

Products Newsletter Survey Social Media 254

Higher Logic

JUNE 23, 2016

Users are at the core of every decision in the design process -- from the initial idea, to research, design and implementation. Although it may seem intimidating to go through their process, when broken down it’s actually pretty simple and replicable. And preconceived notions before going into the process aren’t helpful either.

Process 136

Process Products Maine Team 136

Higher Logic

FEBRUARY 28, 2019

To measure the success of your event registrations and attendance, consider the following: Streamline the Registration Process: Event Management. When an event planning and registration process is unorganized, complicated, or unclear, potential registrants are more likely to abandon interest ( yikes! than to follow through.

Tools 208

Tools LMS eBook Resources 208

Higher Logic

MARCH 7, 2017

Transform existing 1-1 enhancement request processes to incorporate an idea exchange instead. Users, support staff, and development will all benefit from this many-to-many process.”. Make sure that any and all site searches also go to the community to get community content.

Survey 214

Survey Team Marketing Content 214

Higher Logic

APRIL 2, 2019

Presumably, they went through the purchase process to help achieve a specific set of goals. By involving happy customers in your sales and marketing processes, you can attract prospects, convert them into leads, and nurture them until they become customers. The key is to continue to focus on what customers have already purchased.

Marketing 195

Marketing Revenue eBook Software 195

Higher Logic

JUNE 13, 2019

The top 5 functional processes enabled by community are: Customer support (63%). 74% of external community programs identify customer support case deflection as a functional process they support. Innovation (32%). Knowledge management (53%). Learning and development (52%). Marketing (48%). Product/engineering (39%).

Strategy 195

Strategy Report Team Analysis 195

Higher Logic

APRIL 3, 2018

When your donors understand how easy the process is on their end and how impactful the extra funds can be for your nonprofit, they’ll likely be encouraged to take advantage of their eligible matching gift programs as soon as possible. Although matching gifts programs often need promoting and explaining to donors, the effort always pays off.

Marketing 189

Marketing Strategy Revenue Tools 189

Higher Logic

DECEMBER 5, 2017

Any organization that processes or stores data about a person must have “provable consent” provided by that person. Upon request, organizations must also provide proof of the subject’s consent to store or process their data. GDPR provides specific privacy protections for both permanent and temporary residents of the EU.

Email Marketing 196

Email Marketing Guidelines Marketing Resources 196

Higher Logic

MARCH 6, 2019

Let’s look at the process as a whole: You distribute content through your channels (whether it’s an automated campaign, your website, or online community). Artificial intelligence helps process the data, and your members are segmented by interests. All this data is collected in one central database.

Strategy 149

Strategy Software Member Engagement Content 149

Higher Logic

OCTOBER 22, 2019

These automated communications features make this process easy and allow your association to stay in touch with all of your members whenever you need to reach them. Dues and other membership and subscription costs are an unavoidable part of association operations but making sure that they’re processed on time doesn’t have to be difficult.

System 192

System Association Management Software Strategy 192

Higher Logic

AUGUST 7, 2018

You can also use automation to scale the process – your platform can measure engagement and help you understand who is ready to be a case study or reference. Once you know that, you can use automation to send a more personalized message to everyone, rather than having to do this process manually.

eBook 149

eBook Case Study Products Tools 149

Higher Logic

JULY 20, 2017

It is a key driver of the customer’s overall digital experience (and to some degree his/her offline experience) because it impacts a company’s business processes. Community is part of a much larger company PIE (Processes, Integrations and Ecosystems). Customer engagement and employee workflows impact numerous processes.

How To 166

How To System Team Marketing 166

Higher Logic

NOVEMBER 20, 2019

Although it’s the nitty-gritty part of the process, a solid framework will help your mentoring program hit the ground running. Develop a core group of ambassadors: During the planning process, you may have noticed a few mentors/mentees who seemed especially engaged or offered more feedback than others. Create a Framework.

How To 240

How To Tips Leadership Survey 240

Higher Logic

APRIL 9, 2020

Our experience and mindset will help create a smooth migration process. If you want an extra dose of strategic guidance, you can even work with one of our in-house community managers and strategists to help streamline the process.

Tools 296

Tools Products Software Innovation 296

Higher Logic

MAY 23, 2017

But the pros are that your site always runs on the latest and greatest version of the product, you never have to take it through an ‘upgrade’ process, and you never end up in a hole of customizations. I have one more piece of advice that might help you in your decision making process. Another look at proprietary systems.

How To 166

How To Software System Project 166

Higher Logic

AUGUST 22, 2016

Wouldn’t it be nice to set up a process to encourage them to do more blog reading, or even start writing or sharing those blogs, in order to increase their chances of renewing? The ASAE team compiled 56 unique automation rules and 35 monthly KPIs associated with its new onboarding process, with subsequent A/B testing to prove ROI.

Analysis 120

Analysis Learning Management System LMS Process 120

Higher Logic

JULY 26, 2016

Another part of the educational process is figuring out your platform. Throughout the entire planning process, keep in mind both organizational and member objectives for the community -- in order to succeed, you need to find overlap between the two. Don’t forget to include your members or volunteers in the process. Earn Trust.

Education 120

Education Process Course Survey 120

Higher Logic

MAY 16, 2019

Membership recruitment and retention aren’t isolated processes. It’s not the technology itself that made a huge difference, but it’s the application of technology to disrupt the customer decision, buying, and consumption process. Now, they come to your association at various stages of the funnel, or the member/buyer’s journey.

Member Experience 196

Member Experience Technology Content Communications 196

Higher Logic

OCTOBER 11, 2018

Here’s a brief synopsis of the process: The sender adds a record to the DNS settings. DKIM , short for DomainKeys Identified Mail, also allows for the identification of “spoofed” emails but using a slightly different process. By creating an SPF record, you can designate which mail servers are authorized to send mail on your behalf.

eBook 176

eBook Email Marketing Marketing Report 176

Higher Logic

JANUARY 3, 2020

We’ve all experienced companies that sweep us off our feet during the sales process and then ignore us until we have a problem or they want something from us. Community building is an iterative process where listening, measuring, and adjusting are more important that getting everything right immediately. And that’s fine.

eBook 194

eBook Products Tips Tools 194

Higher Logic

SEPTEMBER 26, 2017

Specialized associations with rigorous approval processes and associations with a finite number of possible members naturally have smaller memberships. Full AMS software can make managing such small memberships more complicated and can interfere with processes that are already working well for small organizations.

Software 136

Software Learning Management System Class Member Experience 136

Higher Logic

DECEMBER 4, 2018

Start the planning process by surveying your community for topic interests. You help yourself in the planning process by creating a plan B and some wiggle room. You’re producing an event on a topic you already know members were interested in, making the whole process easier on you. What do you do? Be persistent!

Products 136

Products Survey Team Tips 136

Higher Logic

SEPTEMBER 21, 2017

We’ve been in this industry for more than a decade, so we put together a list of what we consider are seven of the most underutilized online community features and processes. A Community Onboarding Process. Want some easy to create and implement ideas that will enhance, protect and engage your community? Terms of Use.

Social Media 189

Social Media Software Video Content 189

Higher Logic

SEPTEMBER 14, 2017

I also laid out the fundamentals of PIE (Processes, Integrations and Ecosystems), a framework for building out CIS. To help you integrate community data into your larger business PIE (Processes, Integrations and Ecosystems). Examples of How to Incorporate Community Data into Your Processes. CIS’ PIE filling is Data.

System 184

System Examples Team Products 184