Optimist Consulting

JANUARY 29, 2014

The ERA is the membership body for those carrying executive research to support the senior recruitment process. How did the ERA design the award process? We are making a few tweaks to the process to help make it even easier for applicants. About the ERA. Why did the ERA introduce an award?

Committee 100

Committee Social Media Recruiting Recruitment 100

Optimist Consulting

DECEMBER 17, 2015

Ensure internal processes around data are fit for purpose. This is an evolving process which will strengthen your e-newsletter each time. Including calls to action will engage your members – the more engaged they are, the more likely they are to remain as members, get involved, engage on social media and become advocates for you.

Newsletter 100

Newsletter Content Social Media Committee 100

Optimist Consulting

OCTOBER 27, 2016

So how can membership organisations be agile enough to respond to digital, while still achieve good governance – when they are typically made up of a council and many committees which, due to the number of people involved, could slow any decision-making processes down?

Social Media 100

Social Media Strategy Resources Committee 100

Optimist Consulting

MAY 10, 2017

So I thought I’d share a few tips: Ditch the overly formal language – there are often things you have to include in the letters around the elections/AGM process, but it is unlikely your governing documents stipulate all the content. Use plain English!

Communications 113

Communications Tips Project Content 113

Optimist Consulting

FEBRUARY 23, 2017

Generating valuable content doesn’t have to be an arduous process. This surge in interest naturally creates an ongoing requirement for the development of fresh content to populate multiple channels. So how do you keep up with demand while maintaining quality? Start from the right perspective.

Content 100

Content Social Media Review Survey 100

Optimist Consulting

JANUARY 26, 2017

The report commends organisations for keeping online application forms short, by only asking for essential information, for using clear error messages to help potential members complete the form and for breaking down the application process into simple steps. Membership bodies are focussing on the user journey.

FAQ 100

FAQ Review Report Content 100

Optimist Consulting

JANUARY 28, 2015

One of the key communications around the rebrand is this webpage which explains the process that the CIPD pushed out via email. , so it was good to see how the CIPD (Chartered Institute of Personnel and Development) approached it recently. I like its approach because it: • Aims to answers any questions members might have.

Communications 100

Communications Cost Marketing Process 100

Optimist Consulting

DECEMBER 18, 2014

Those leading the organisation did have concerns about the risks of social media, but these fears were managed by James’s team by demonstrating the power of social media and ensuring that all the correct processes and procedures were in place. I loved James’s quote: “It takes rules and policing to appear responsive and free on social media”.

Social Media 100

Social Media Guidelines Review Tips 100

Optimist Consulting

APRIL 9, 2013

Making changes to our internal systems to ensure the efficient processing of membership. We also need to ensure our internal systems and processes result in a good experience for members. Encouraging the re-invigoration of some of our less active regions; we know that members value the opportunity to learn and network in person.

Recruiting 100

Recruiting Recruitment System Process 100

Optimist Consulting

DECEMBER 17, 2015

I found the report’s four-step process for creating a digital governance framework useful for helping organisations to effectively manage their digital presence. Organise the digital content ‘team’.

Content 100

Content Social Media Committee Team 100

Optimist Consulting

JULY 9, 2014

It was interesting to see the CIPR’s recent governance change process in action. The key in my experience is to use a multi-platform and multi-message approach – you want to give members the greatest chance of receiving and understanding the message. I have blogged before about the CIPR; I am a big fan of what they do.

Proposal 100

Proposal Social Media Communications Project 100

Optimist Consulting

AUGUST 28, 2014

You can help the process by encouraging your members to recommend the organisation to a friend or colleague. You could offer to apply the event discount for members to their membership fee as an incentive. Ask your members to recommend membership. Recommendation is often the most cited reason for members to join an organisation.

Recruiting 100

Recruiting Recruitment Discount Social Media 100

Optimist Consulting

FEBRUARY 26, 2015

MIT scientists have found that the brain can process an image seen for just 13 milliseconds. Don’t just take my word for why images matter on social media: Research shows that photos on company Facebook pages receive 87% more interaction than other types of content and that photos generate 35% more RTs on Twitter than text-only Tweets.

Social Media 100

Social Media Examples Content Process 100

Optimist Consulting

JANUARY 28, 2015

They also improved the membership sign up process. They used their recruiter network to turn leads into members (like many trade associations, the BWF uses recruiters who are typically ex-tradespeople to market membership). What I liked. It can be easy to concentrate on the activity without really thinking about the ROI.

Recruiting 100

Recruiting Recruitment Case Study Communications 100

Optimist Consulting

SEPTEMBER 5, 2013

The campaign concluded with a cheese on toast making session a few weeks ago at the RSC HQ where the perfect formula was declared : There was also a nice video created which outlines the process. Social media coverage was wide too and mainly positive.

Social Media 100

Social Media Maine Team Video 100

Optimist Consulting

AUGUST 29, 2011

The first presentation, from Seb Elsworth at ACEVO (where I used to work), the charity CEO membership body, who focused on using research to inform the strategic planning process. It was a really buzy night. At the time it was so exciting for us to be able to carry out this sort of meaty survey.

Member Research 100

Member Research Library Survey Project 100

Optimist Consulting

MAY 16, 2012

This is the start of their engagement process. Make sure somebody is taking notes to capture the issues and ideas that are discussed. 8. Follow up – do send a “thank you” email to the members for attending. Make the most of it! What do you think? If you offer new member lunches, what works well?

Tips 100

Tips Review Communications Process 100

Optimist Consulting

SEPTEMBER 29, 2014

I appreciate, however, that this may be too technical a process to incorporate for many of you. Wherever possible, though, this method should be adopted as it will not only help update and streamline your mailing list but also ensure you’re not deemed ‘spam’ by web servers due to the number of email bounce backs being received.

Communications 100

Communications Tips Marketing Examples 100

Optimist Consulting

AUGUST 28, 2014

You can also collect renewal subscriptions by telephone using Paperless Direct Debit, it speeds up and simplifies the sign up process, whilst at the same time further increasing your admin cost savings. Some may be happier paying by credit, debit or charge card. Whichever options you select, it’s best to keep them as simple as possible.

Case Study 100

Case Study Recruiting Recruitment Maine 100

Optimist Consulting

MARCH 30, 2015

Once the link is clicked on their phone, the member will be taken to their browser and they will then go through a short process of adding the icon to their home screen (these steps will be explained both in the email as well as within the membership card link).

Social Media 100

Social Media Discount System Cost 100

Optimist Consulting

MARCH 30, 2015

Once the link is clicked on their phone, the member will be taken to their browser and they will then go through a short process of adding the icon to their home screen (these steps will be explained both in the email as well as within the membership card link).

Social Media 100

Social Media Discount System Cost 100

Optimist Consulting

MARCH 30, 2015

Once the link is clicked on their phone, the member will be taken to their browser and they will then go through a short process of adding the icon to their home screen (these steps will be explained both in the email as well as within the membership card link).

Social Media 100

Social Media Discount System Cost 100

Optimist Consulting

JANUARY 31, 2013

It is also worth thinking about reviewing your data protection practices as you go through this process. . • Decide how you will keep the cleaned data clean going forward , can you increase the time that is spent on maintaining the data? Best of luck if you decide to embark on a data cleaning project. What do you think?

Project 100

Project Report Recruiting Recruitment 100

Optimist Consulting

MAY 16, 2011

Even if you don’t have a formal induction process, what is stopping you from initiating a short meeting? It will help you focus and also provide a benchmark for reviewing your activities. 2) Induction – start at the beginning. When new staff join, they should find out what the marketing team/person does and why.

Marketing 100

Marketing Team Communications Review 100

Optimist Consulting

MAY 13, 2015

Sign-off process – one further easy-to-overlook part of a crowdsourcing campaign is deciding on the method that you will adopt to select which of the contributions your organisation will actually use.

How To 100

How To Maine Communications Social Media 100

Optimist Consulting

MAY 13, 2015

Sign-off process – one further easy-to-overlook part of a crowdsourcing campaign is deciding on the method that you will adopt to select which of the contributions your organisation will actually use.

How To 100

How To Maine Communications Social Media 100

Optimist Consulting

MAY 13, 2015

Sign-off process – one further easy-to-overlook part of a crowdsourcing campaign is deciding on the method that you will adopt to select which of the contributions your organisation will actually use.

How To 100

How To Maine Communications Social Media 100

Optimist Consulting

APRIL 9, 2013

The process can often unlock new insights. For sheer impact no one can articulate the benefits of membership better than a satisfied member. So asking your members why they joined and what specific benefits and services they’ve found useful will make your case for you. 2) Model desired behaviour.

Video 100

Video Social Media Marketing Project 100

Optimist Consulting

JANUARY 31, 2013

Going beyond the normal process. The decision by the CRA to hold the cross party briefing for Assembly Members in Ty Hywel (a building used the Welsh Assembly) with the added incentive of a drinks reception at the end surely helped attendance levels. The petition after the consultation had ended was an inspired idea.

Proposal 100

Proposal Case Study Committee Report 100

Optimist Consulting

MARCH 26, 2014

Start by talking to your board members about potentially changing your processes. Ask any members that are particularly keen to help test the process. You ideally need to test the process on all types of operating system (so Android and iOS etc). Even the best tested process could experience problems in the actual meeting.

Committee 100

Committee System Project Process 100

Optimist Consulting

APRIL 9, 2013

I recently heard Paul Sypko from Adapta Consulting talking about membership systems and how that using different systems for different processes could provide a better solution than using one provider for everything. A bout Paul Sypko.

Software 100

Software System Technology Team 100