Potomac Core

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Members Hire Strategic Solutions

Potomac Core

Through a flexible planning process, Associations energize their Boards to do big things : Focus and unite on data. Once the process is complete, Associations regularly: Report to members on alignment with the metrics and KPIs that help them overcome uncertainty and succeed. Creating the climate for change.

DC 232
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Members Hire Bold Strategies

Potomac Core

Today’s Association Boards are seizing a new moment and utilizing their Strategic Planning process to position the Industry Trade Association to help their Industry do blocking and tackling in a very meaningful way. In March of 2017, a Task Force comprised of the Board of Directors and Staff Leadership launched a Strategic Planning process.

Strategy 154
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Energizing Member Engagement

Potomac Core

Geopolitical uncertainty and technological disruption are dramatically changing Traditional Trade Association Strategic Planning processes. Reflecting upon the process, he notes “Our team is aligning itself with Industry and the entire value chain. We now can become the leader which our members and the industry need.”.

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Members Hire Associations, Members Fire Associations

Potomac Core

The process changed the way the organization and the Board develops and delivers value to their members, and redefined how the Association thinks from strategy through implementation. The process has been “an integral part of how the organization delivers increasing value to Club Management Professionals at each stage of their careers.”.

Products 119
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Breakthrough Associations

Potomac Core

How can your organization utilize its strategic planning process to help your members in new and different ways that increase your association’s relevance ? Cost and revenue considerations also play important roles in the assessment process. The Roadmap identifies the timing and phasing of new “value chain” initiatives.

eBook 100
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Members Hire Industry Advocacy and Promotion

Potomac Core

With annual revenues reaching $66 million and a slate of offerings that align with their member’s challenges and outcomes, they pursued an opportunity to check in with their members through a Strategic Industry Business Planning process. Thom Dammrich. He consistently emphasizes “NMMA is the Industry, we don’t exist apart.”

Industry 164
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Association Outside In Case Study

Potomac Core

Through a strategic planning process that transforms your organization from an inside out focus to an outside in focus. The process starts with a highly engaged and strategically focused board and concludes with a strategic plan amplifying industry growth objectives. External Realities.