Aaron Wolowiec

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Is it Time to Rethink Your Event Sales Strategy, Process and Expectations?

Aaron Wolowiec

There are still however many unknowns related to events, and particularly for associations who rely heavily on this non-dues revenue source, there continues to be concern and angst with regards to revenue goals. Perhaps it’s time to consider plan B, C, and D…

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Big city love from ASAE

Aaron Wolowiec

We had seven cities that were finalists in our selection process, and each one did a fantastic job. We’ve heard about how much revenue events such as Super Bowls and presidential debates generate for cities, think about how excited Salt Lake is to welcome you! The proposals submitted by the winning cities exceeded our expectations.

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Strategic meeting audits: Leveraging data to improve ROI

Aaron Wolowiec

Has your organization’s meetings function experienced a year-over-year revenue decline – however slight – since the 2007 recession? Who should be involved in the process? Financial performance – What are your revenue and expense targets? So I’m sure you have some questions. Let’s start by identifying the key players.

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Big city love from ASAE

Aaron Wolowiec

We had seven cities that were finalists in our selection process, and each one did a fantastic job. We’ve heard about how much revenue events such as Super Bowls and presidential debates generate for cities, think about how excited Salt Lake is to welcome you! The proposals submitted by the winning cities exceeded our expectations.

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4 Event Metrics You Should Be Calculating

Aaron Wolowiec

Another crucial element to measure is your attendees’ registration process. This metric is also known as the expense to revenue ratio. To calculate, divide the total expenses of an event by the total revenue that your event generated. Attendee Demographics. For instance, did they initially sign up for your event really early?

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7 secrets of thinking like an entrepreneur

Aaron Wolowiec

As education providers, we routinely inherit programs with unclear or undefined outcomes; we operate in an increasingly competitive professional development environment with fewer resources and budget-strapped attendees; and we consistently grapple with unrealistic revenue and attendance targets while forgetting to sunset programs past their prime.

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Goodbye e-learning

Aaron Wolowiec

Another key takeaway: The majority of all respondents report technology has increased their revenue from educational offerings, but less than a quarter have a strategy in place to launch new learning platforms. Have a formal, documented strategy for their use of technology for learning. Use a learning content management system (LCMS).